Instead of creating a number of separate listings for a product that has a choice of options, you can create a single multi-quantity fixed price listing that includes all the variations you offer. For example, a T-shirt might come in multiple colors and sizes. Buyers can select which variation they want to purchase from the single listing.
By listing only once for all variations, you benefit by:
Saving time – You list only once instead of multiple times.
Saving money – You'll pay fewer insertion fees, and get special pricing for pictures with variations.
Gaining more visibility – As buyers start purchasing from your listings with variations, the listings can appear higher in Best Match search results.
At this time, you can create listings with variations in some eBay and eBay Motors categories.
Clothing, Shoes & Accessories (#11450)
Health & Beauty (#26395)
Home & Garden (most sub-categories)
Jewelry & Watches (#281)
Pet Supplies (#1281)
Sporting Goods (#382)
eBay Motors Apparel & Merchandise (#6747)
You can use our category look-up tool to find out if listings with variations are available in your category.
Note: Currently, the Best Offer and Lots options aren't available when listing items with variations.
Select the category or categories for your new listing. If variations are supported for those categories, you'll be prompted to choose whether you want to create a listing with variations. Select Yes and click the Continue button.
Example: If you're selling shoes, you can have up to 5 different variation details—for instance, Color, Size, Width, Material, and Style. For each variation detail, you can add up to 30 different values. In this example, you could add 30 different colors, 30 sizes, 30 widths, 30 types of material, and 30 styles. Note: Only the first 250 variations of your item will be displayed for you to edit.
Example: If all the items in your listing are made of cotton, select Material, and then select Cotton from the drop-down menu.
The variation details
Example: If you don't include a picture of the pink T-shirt variation, buyers will see the main picture that shows all the colors for the T-shirt when they select the pink T-shirt.
To see how your pictures will appear to buyers, look at the This is how it looks in your listing section on the right side of the page.
To see how your pictures and variations appear in the listing, click the Preview your listing link.
When you're done adding pictures, click the Continue button.
To view and manage your listings with variations, go to the Sell section of My eBay, and then click the Active link.
The Active section shows your current listings and links to your listings with variations. Click the Go to variations button to view your listings with variations.
When viewing the listings, click the Show Variations button to expand the listings to show all variations.
If your variations have a range of prices, the price column shows the lowest available item price until you click the Show Variations button to expand the listing. When the listing expands to show all item variations, you'll see the individual prices for each variation.
The expanded view also shows:
Variation details in the item column
The number of buyers watching the item
The price of the individual variation
The time left for the listing
A drop-down menu with common actions such as Sell Similar and Revise.
Items are sorted from the unexpanded view only. If you sort by price, the lowest available item price is used for items with variations.
If an item needs to be restocked:
You'll see an "out of stock" note in the item listing and an information flag.
The drop-down menu shows the restock option, and directs you to the Revise your item page.
You can also view your scheduled, sold, and unsold listings with variations in My eBay.
You can revise a listing by selecting Revise from the listing's drop-down menu in My eBay or by clicking the Revise your item link in your listing.
Note: If you change the category, you might remove all variations in the listing and will need to re-create them. If you decide to change categories, you'll see a page of eligible categories to choose from.
You can change variation details by clicking the Add/Edit variations link. (You can also change the name of a custom variation detail here.)
To change the price or quantity, click the Edit price and quantity link.
To change a picture, click the Change pictures link. If you change any variation picture, you'll need to upload all your pictures again.
Consider using a time frame of Good 'Til Cancelled for your listings with variations, and keep them listed as long as possible. Popular listings can appear higher in search results, so you'll reach more buyers.
When you sell an item, we'll automatically deduct the quantity from your quantity and price list for that variation.
If you sell out of one item, it will show in your listing as "out of stock" until you replenish it.
Use the Quantity and Price page to track your inventory. Make sure you don't sell out of all your variations. If you sell all the variations of the item, the listing will automatically end and you'll need to relist the item to sell more. In addition, you can lose the search visibility benefits that you earned from the previous listing.
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Selling Manager Pro: Creating products with variations
Listing in 2 categories