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Creating a listing with variations

What's a listing with variations?

Instead of creating a number of separate listings for an item that has multiple options, you can create a single multi-quantity fixed price listing that includes all the variations you offer. For example, a t-shirt might come in multiple colors and sizes. Buyers can select which variation they want to purchase from the single listing.

What categories can have listings with variations?

You can create listings with variations in several eBay and eBay Motors categories:

  • Baby

  • Clothing, Shoes & Accessories

  • Crafts

  • Health & Beauty

  • Home & Garden

  • Jewelry & Watches

  • Pet Supplies

  • Sporting Goods

  • eBay Motors Apparel & Merchandise

Not all categories support listings with variations. To find out if listings with variations are available in your category, use our category look-up tool.

Best Offer and Lots options aren't available when listing items with variations.

Listing your items

Viewing and managing listings

To view and manage your listings with variations, go to My eBay > Sell > Active.

The Active section shows your current listings and links to your listings with variations. To view your listings with variations, click Go to variations.

When viewing the listings, click Show Variations to expand the listings to show all variations. The expanded view also shows: 

  • Individual prices for each variation

  • Variation details in the item column

  • The number of buyers watching the item

  • The price of each variation

  • The time left for the listing

  • A drop-down menu with common actions such as Sell Similar and Revise.

Sorting
You can sort items from the unexpanded view. If you sort by price, items with variations are sorted by the lowest available item price.

Restocking
If you need to restock an item:

  • You see an "out of stock" note in the item listing and an information flag.

  • The drop-down menu shows the restock option, and directs you to the Revise your item page.

You can also view your scheduled, sold, and unsold listings with variations in My eBay.

Revising listings

  • You can revise a listing by selecting Revise from the listing's drop-down menu in My eBay or by clicking Revise your item in your listing.

  • You can change variation details, prices, quantities, and pictures.

Change categories with caution. Listings with variations aren't available in all categories. If you change the category to one that doesn't support listings with variations, all variations you previously defined are deleted. If you change back to a category that does support listings with variations, you need to recreate your original variations.

Best practices

Consider listing in only one category.
  • If you list in 2 categories, make sure that both categories allow listings with variations.

Emphasize your most popular variations.
  • List your product so that buyers can easily see the information they're most interested in. For example, in most Clothing, Shoes & Accessories categories, buyers want to see the various colors and sizes available.

  • Remember to add plenty of pictures.

Use variation details and item specifics that buyers are likely to search for.
  • Item specifics can help attract buyers to your listing, and we encourage you to follow our recommendations.

  • When you specify a color, choose the more common color name we suggest, such as "red," instead of a unique color name, such as "cranberry."

  • Use a unique color name only when you're sure that buyers will search for it.

Make the most of your photos.
  • Pictures help buyers decide whether to buy an item, especially in listings where there's more than one variation of your product.

  • We recommend at least one picture that displays all the variations in the listing, and at least one picture for each variation.

Try different combinations of details.
  • Experiment with your listings to see which approach is the most successful in helping you sell your items.

  • Example: You want to list cobalt blue Fiestaware place settings. Instead of selecting color as a variation detail (since they're all cobalt blue), you could enter "plates" as a variation detail, and then specify "dinner," "salad," and "dessert."

Consider the duration of your listing and monitor your inventory.
  • Consider using a time frame of Good 'Til Cancelled for your listings with variations, and keep the items listed for as long as possible. Popular listings can appear higher in search results, allowing you to reach more buyers.

  • When you sell an item, we automatically deduct the item from your quantity and price list for that variation.

  • If you sell out of an item, it will show in your listing as "out of stock" until you replenish it.

  • Use the Quantity and Price page to track your inventory. Make sure that you don't sell out of all your variations. If you sell all the variations of the item, the listing automatically ends. You'll need to relist the item to sell more.

Use variations that are appropriate for the item.
  • For example, don't list a "gloves" variation of a listing for a pair of shoes.

  • Using a single listing with variations to try to sell different products as a way to avoid fees is a violation of our policy on avoiding eBay fees.

Tutorial

List your product with variations

See our step-by-step guide on how to create listings with variations.

10 minutes

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