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Exporting your listings to search engines
In this article

eBay sellers can establish partnerships with other companies, such as product search engines, to help drive traffic to their listings. If you're a seller and you need a way to provide your partners with current information on your listings and web addresses, you can create a file with information about your Store Inventory listings for your partners to download. (Information about your auction-style or Fixed Price listings that appear in regular eBay searches and categories isn't included.) 

What's in the file

The file contains the following information about each listing in this order:

  • Item title

  • Item description

  • The web address of the item page

  • Whether the item can be ordered

  • Current price

  • Availability

  • Item number

  • Shipping cost (if you specified it in the Shipping & Handling field)

  • Gallery picture (if included)

  • Quantity

  • Price currency

This is an XML file, in the ebay Store listing export XML format.

Creating the file

To create a file of your listings:

  1. Go to My eBay.

  2. Move your cursor over the Account tab until you see the pull-down menu.

  3. Select "Marketing Tools."

  4. In the Store Marketing section on the left side of the page, click the "Listing Feeds" link.

  5. In the Search engines and comparison sites section, select "Make a file of your Store Inventory listings available."

  6. Click the Apply button.

    • Within 12 hours, eBay creates the file and posts it to a web address (URL) based on your Store's URL. For example, if your Store's name is "Fine Jewelry," the file is posted to: http://esssl.ebay.com/GetListings/finejewelry

    • Your Google Base-specific file will be located at:
      http://esssl.ebay.com/GetListings/finejewelry?fmt=g

  7. Once you know your file is posted, let your partners know they can download the file. (Anyone can download your file from the URL a maximum of 50 times per day.)

The fine print

  • eBay keeps the file up to date. However, eBay isn't responsible for coordinating how the file will be used by a third party.

  • When you first have eBay create the file, it may take as many as 12 hours for the new file to become available for download.

  • Repeated attempts to download the file beyond the 50-download per day maximum may disqualify the user from using this feature.

  • Listings in the Adult Only category won't be in the file.

  • Use of information that you allow eBay to make available to a third party will be in accordance with the third party's terms and conditions. eBay isn't responsible for how the information in your file is used by the third party. Some partners may charge fees to promote your listings.

  • If your listings are unavailable on eBay or on a third-party web site through the use of this feature, eBay will only credit eBay fees as outlined in the eBay Outage Policy. eBay can't reimburse any fees that you may owe to third parties.

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