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Cross-promoting—showing buyers the right items at the right time—is a powerful tool to give buyers more options during their shopping experience. Showing other items can help you sell more items per buyer, and sell to more buyers. Your items appear with thousands of other listings and in emails to drive traffic to your items and your Store.
How buyers see your cross-promotions
Buyers can see your other listings in several ways:
When a buyer places a bid or chooses Buy It Now for one of your items, they'll see up to 12 of your other items
In My eBay, when the buyer has designated you as a saved seller or saved Store
Buyers see the first picture you uploaded to a listing in the cross-promotion
In addition, other sellers’ listings may be displayed on your pages. However, cross-promotions don't cover promoting items on active listings, closed listings, emails about end-of-auctions, and emails about items you're watching. You can enable these features in My eBay by clicking the Marketing Tools link, and then clicking the Promote Similar Items link.
Creating cross-promotions
A seller's account should be automatically set up for cross-promotions. If it isn't, here's how you can opt in to cross-promotions:Go to My eBay. You may need to sign in.
Place your pointer over the Account tab, and click the Marketing Tools link.
Below the Cross-Promotion heading on the left side of the page, click the Settings link.
Select the Cross-promote my items option (if it isn't pre-selected). Your selection applies to all of your active listings.
Canceling cross-promotions
If you want to cancel your cross-promotion:Place your pointer over the Account tab, and then click the Marketing Tools link.
Below the Cross
-Promotion heading on the left side of the page, click the Settings link.
Select the Do not cross-promote my items option. Your selection applies to all of your active listings.
Your items will still be shown on pages and emails directly related to your listings. Other sellers' items won't be displayed in your listings.
Must use Buy It Now and PayPal.
