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Cross-promoting your items
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Cross-promoting—showing buyers the right items at the right time—is a powerful tool to give buyers more options with their shopping experience. Showing other items can help you sell more items per buyer, and sell to more buyers. Your items appear with thousands of other listings and in emails to drive traffic to your items and your Store.

How buyers see your cross-promotions

Buyers can see your other listings in several ways:

  • When a buyer places a bid or chooses Buy It Now for one of your items, they'll see up to 12 of your other items.

  • In emails to buyers who are watching your item, or who asked to be notified when one of your listings has ended.

  • In My eBay when the buyer has designated you as a saved seller or saved Store.

  • Buyers see the first picture you uploaded to a listing in the cross promotion.

In addition, other sellers’ listings may be displayed on your pages.

Creating cross-promotions

To use cross-promotions:
  1. Go to My eBay.

  2. Place your pointer over the Account tab and click the Marketing Tools link.

  3. Click the Settings link under Cross-Promotion in the left navigation.

  4. Select the Cross-promote my items option. Your selection applies to all of your active listings.

Canceling cross-promotions

If you want to cancel your cross promotion:
  1. Go to My eBay.

  2. Place your pointer over the Account tab and click the Marketing Tools link.

  3. Click the Settings link under Cross-Promotion in the left navigation.

  4. Select the Do not cross-promote my items option. Your selection applies to all of your active listings.

Your items will still be shown on pages and emails directly related to your listings. Other sellers' items won't be displayed in your listings.  

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