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Policy overview
Items that bear a company's official brand name or logo can be listed as long as the products were made or officially endorsed by that company.
For a safer buying and selling experience on eBay, we don't allow listings for counterfeit items, fakes, replicas, or unauthorized copies. Unauthorized copies include things that are backed-up, bootlegged, duplicated, or pirated—which are all illegal. These kinds of things may infringe on someone's copyright or trademark.
For examples of what you can and can't sell on eBay, see the guidelines below.
Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including restrictions of your buying and selling privileges and suspension of your account.
Be sure to report listings that offer counterfeit items or replicas. We also encourage you to report listings that offer unauthorized copies of media.
What are the guidelines?
Here are some examples of items that can and can't be listed on eBay (note that this isn't an exhaustive list):

Allowed |
Homemade movies you own the rights to Music you wrote, recorded, and own the rights to Photos you captured yourself and own the rights to Software you created and own the rights to or have been authorized to sell online
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Not allowed |
Backup or archival copies of software Counterfeits, fakes, or replicas of brand name items like:
Handbags (for example, a purse bearing the Chanel® name or logo that wasn't made by Chanel)
Counterfeit electronics (like cell phones) or software Counterfeit replacement parts or consumables that weren't made by the manufacturer that the items are labeled with. For example, a battery labeled as a Nokia® cell phone battery that wasn't made by Nokia Media (such as CDs or DVDs) containing scanned pages from a book, magazine, manual, or other copyrighted materials that you didn't officially create Unauthorized or pirated copies of things like:
TV programs (including CDs or DVDs containing shows that were taped from television)
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Why does eBay have this policy?
It's illegal to sell bootlegs, counterfeits, fakes, replicas, or unauthorized or pirated copies of any product. In order to comply with the law, we're not allowing these items to be offered on eBay. This policy also helps protect buyers from getting counterfeit or unauthorized goods, and helps protect people against copyright or trademark infringement.