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Reserve price policy
Sellers who list an item with a reserve price need to follow our reserve price guidelines.
A reserve price is the lowest price at which you’re willing to sell your item. The amount of your reserve price isn’t shown to your bidders, but they will see that your listing has a reserve price that has not been met. If you don’t want to sell your item below a certain price, you could make that amount your starting or Buy It Now price. You can also set a reserve price. If a bidder doesn’t meet your reserve price, you aren’t obligated to sell your item. Once the reserve price has been met, the reserve price message is no longer displayed in the listing.
Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including restrictions of your buying and selling privileges and suspension of your account.
What are the guidelines?
If you see a listing that has a description or title that doesn’t follow eBay policy, note the item number, and then report it.
If you encounter a listing that was ended early because the seller wanted to avoid paying reserve fees, note the item number, and then report it. (There are certain circumstances in which it’s OK for the seller to end the listing early.)
The reserve price feature helps to make an item more attractive to bidders and ensures that the seller gets the minimum amount they're willing to sell the item for. We want both buyers and sellers to have a positive, enjoyable, and consistent experience with the reserve price feature and that's why we have these policies in place.
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