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No item listings policy
In this article
In this article

Policy overview

eBay is a place where people buy all sorts of items, and it's important that sellers create listings that offer physical items or actual services. We don't allow listings that don't offer anything for sale or those that have intangible items (generally things that don't physically exist).

Make sure your listing follows our guidelines. If it doesn't, it may be removed, and your buying and selling privileges could be restricted.

What are the guidelines?

If you have only one item to sell, create only one listing. We don't allow duplicate listings for the same single item.



  • One listing if you have only one item (quantity of 1) to sell.

  • Two or more listings if you have multiple items (quantity of 2 or more) to sell. For example, if you want to sell 2 Beatles vinyl LPs, you can create 2 separate listings—one for each album.

Not allowed 

Not allowed

Two or more listings for the same single item (the seller has only a quantity of 1.) For example, if you only have 1 Beatles vinyl LP to sell, you can't have 2 listings for that single item.



Listings that offer physical items, downloadable items, or services (such as home improvement services.)

Not allowed 

Not allowed

  • Intangible items—things that people won't be able to use or be able to confirm whether they've received the items.

  • Items where the value is placed on an intangible factor. For example, listings that offer someone's "soul" or a container that claims to have someone's "soul" are not allowed.

  • Listings that have no item or service for sale.

  • Listings that are out of stock but left active, often with a drastically increased price to prevent purchases.

  • Listings that tell people to contact the seller for info, including buying the item outside of eBay (see also our policy on avoiding eBay fees.)

When you create a listing on eBay, it's important to complete the form, providing all the details about what you're selling. Blank or placeholder listings aren't allowed.

Not allowed

Not allowed

  • Blank or placeholder listings, including:

    • Listings that a seller intends to fill in at a later time.

    • Incomplete listings that are created to take advantage of a temporary discount on eBay listing fees.

  • Listings that promote an item or a service that's for sale outside of eBay (see also our policy about avoiding eBay fees.)

A test listing can come in handy if you want to preview your listing before posting it for everyone to see. However, to make sure buyers don't confuse a test listing with an actual listing, you need to meet certain conditions (see below). Standard listing fees apply to test listings.



For test listings, follow all of these guidelines:

  • Use the Everything Else > Test Auctions category only.

  • The word "test" must appear in both the listing title and the listing description.

  • Have only 10 test listings at a time.

For test Feedback left or received for a test listing, follow all of these guidelines:

  • Create an account that you can use to leave or receive Feedback for a test listing. Don't use the account you have for buying or selling. If we see an account that breaks this rule, that account may be subject to suspension.

  • Make sure the test Feedback is used for testing purposes only. (If something looks amiss, we may remove test Feedback to avoid problems.)

  • The word "test" has to appear in the listing title and the description.

Not allowed 

Not allowed

  • Listings that serve as want ads, where you post that you're looking for an item.

  • Trades – listings that tell buyers you'll accept a trade or a partial trade as payment.

Why does eBay have this policy?

This policy help us make sure that eBay continues to be a place where anyone can buy and sell items and services. Listings that are blank, or don't offer any items or services, defeat this purpose and are not allowed.

Contact Customer Service
You can contact Customer Service to report a listing you think violates this policy. Go to that listing, and then click the Report item link on the right side of the page.

We'll review your report and take appropriate action.
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