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  Home > Help >Membership & account>Rules & policies>Duplicate listings policy
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Duplicate listings policy
In this article
In this article

Policy overview

Buyers need to compare different items to make a smart, informed purchasing decision. The duplicate listings policy is designed to ensure sellers don't list in a way that clutters the buying experience and hurts the overall marketplace.

Sellers can't have more than one fixed price listing of an identical item at the same time. 

Sellers can have more than one auction-style listing for identical items. However, only one duplicate auction-style listing without bids will appear on eBay at a time. Learn more about how duplicate auction-style listings appear on eBay.

These restrictions on duplicate listings include listing an identical item in different categories or listing an identical item using different user IDs.

If your listings don't follow these guidelines, they may be removed or not displayed in the eBay search results. You may also be subject to a range of other actions, including limits of your buying and selling privileges.

What are duplicate listings?

Listings are considered duplicates if they are for items that have no significant difference between them, or if the listings appear to be for the same item in search results. To avoid having your listings treated as duplicates, make sure you clearly show the differences in the title, price, condition, photo, subtitle, item specifics, or in the parts compatibility areas of a listing. We may also look at other parts of the listing, such as the description, to determine whether it's a duplicate.

The following types of listings, if they are for the identical item, will be considered duplicate listings even though the listing format or details may vary:

  • An auction-style listing with the Buy It Now option and an auction-style listing without the Buy It Now option for the identical item.

  • A fixed price listing and an auction-style listing with the Buy It Now option for the identical item.

What are the guidelines?



  • Separate listings for items that are similar but not identical, as long as the differences are clearly reflected in the title, subtitle, price, photos, condition, item specifics, or parts compatibility areas of a listing.

  • One fixed price listing offering multiples of an item.

  • Two or more listings to sell bundles or "lots" of items, where the lots or bundles are very different and clearly satisfy different buyer needs. For example, a pack of 10 envelopes meets a different buyer need than a pack of 100 of the same envelope.

  • Listings with more than one product number, product name, or brand in the listing as long as the item is specifically made to fit each product and the listing complies with our search and browse manipulation policy.

  • Separate listings for items that are identical except for condition, such as 1 new, 1 used, and 1 refurbished item.



  • Separate listings may be created for the same item on different eBay sites, as long as the international shipping options don't result in the listings cluttering the search results of any individual site.

  • Separate listings for items made to fit specific products, models, or brands—such as connector cables, phone chargers, or auto parts. You can have up to 5 fixed price listings per item for these types of products.

    Example: The following 5 listings for identical phone chargers that fit only certain Nokia models, with each listing specifying a different compatible product, are allowed:

    • One listing with title "NEW 19 inch USB Charger Cable for Nokia N72 N79 N81 N78"

    • One listing with title "NEW 19 inch USB Charger Cable for Nokia N96 N75 N76 N77"

    • One listing with title "NEW 19 inch USB Charger Cable for Nokia N800 N810 N93i"

    • One listing with title "NEW 19 inch USB Cable for Nokia N80 ie N80 Internet Ed."

    • One listing with title "NEW 19 inch USB Cable for Nokia E55 E61i E65 E71 E72 E75"

    This exception does not apply to generic or universal items that fit all or most products (for example, AA batteries).

  • Separate parts compatibility listings in Motors Parts & Accessories categories. You can use up to 5 separate listings for identical parts as long as:

    • The parts compatibility listings table shows different vehicle matches in each listing

    • The compatibility tables are filled with the maximum of 1,000 different vehicles selected by the seller, before creating additional listings

Not allowed 

Not allowed

  • Separate listings for identical generic or universal items—such as AA batteries, generic lens caps, generic cases, and cables—listed as being compatible with certain products.

  • Separate listings for identical items compatible with several products or models where the same compatible models are displayed in all listings.
    Example: The following separate listings for identical phone chargers that fit the Motorola RAZR, BlackBerry Curve, and Nokia 5310 are not allowed:

    • One listing for a "phone charger for Motorola RAZR, BlackBerry Curve, NOKIA 5310"

    • One listing for a "phone charger for Curve, NOK 5310, RAZR"

    • One listing for a "phone charger for RAZR, BlackBerry Curve, NOK 5310"

  • More than one listing for items that aren't significantly different or don't satisfy a different buyer need. For example, one listing of a quantity of seven #10 size envelopes and one listing of a quantity of eight of the same #10 size envelopes. In this case, the items should be listed in one a multi-quantity fixed price listing allowing the buyers to select how many they want to purchase.

  • Separate parts compatibility listings for identical parts in eBay Motors Parts & Accessories with the compatible vehicles listed in the title and the parts compatibility table.
    Example: Three separate parts compatibility listings for identical fuel pumps, each with a title for a different vehicle but all with identical parts compatibility with a1996 Dodge Dakota, a 1999 Ram 3500 Van, and a 2002 Dodge Durango.

  • Listings for identical items with an additional item of insignificant value added to create a listing that appears different. For exampleyou can't have one listing for a Dell computer with a mouse pad, and another listing for the same model Dell computer with a package of paper clips.

  • More than one listing of an identical item listed separately by the same seller:

  • A fixed price listing and an auction-style listing with the Buy It Now option for identical items.

  • Muliple auction-style listings for identical items can't offer any of the following:

    • Buy It Now option

    • Different start prices

    • Different reserve prices

    • Different titles or descriptions

Follow these guidelines to make sure that your listings follow our listing policies and have the best possible position in eBay's Best Match sort order:
  • List identical items in one multi-quantity fixed price listing.

  • List items with variations such as size and color in one fixed price listing with variations.

  • List items that fit multiple vehicles in parts compatibility listings. Don't include the compatible vehicles in the title.

Why does eBay have this policy?

We want buyers to see a wide range of options and make sure that no one seller can dominate search results.

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