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Jewelry, precious metals, and loose beads policy
In this article
In this article

Policy overview

When you sell jewelry, precious metals, and loose beads on eBay, you must comply with this policy. First, be sure to select a category that matches the item listed. Second, be sure to provide clear and accurate information in the item description. Listings that misrepresent (or appear to misrepresent) the true nature or value of the item being sold may be removed from eBay.

For more details, see the What are the guidelines? section below.

This policy is based on guidelines issued by the US Federal Trade Commission. Please familiarize yourself with the FTC guidelines and make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including restrictions of your buying and selling privileges and suspension of your account.

What are the guidelines?

To list items in the Fine Jewelry category, both the setting and the stones (if there are any) must follow these guidelines:

Allowed

Allowed

  • Precious metal settings of 10 karats or higher, silver of 925 parts per 1000 pure silver or more, or platinum group metals of 850 parts per 1000 pure platinum or more

  • Natural stones or stones with the optical, physical, and chemical properties of natural stones

  • Pearls, naturally formed or cultured

  • Diamonds, as long as they follow the guidelines below

Not allowed

Not allowed

The following kinds of items should only be listed in the Fashion Jewelry category:

  • Plated or filled metal

  • The setting is solid precious metal, but the stones are manufactured

  • The stones are natural, but the setting is plated or filled metal

  • The main stone is natural, but the accent stones are manufactured

  • The accent stones are natural, but the main stone is manufactured

The following kinds of items should only be listed in the Fashion Jewelry category:

Allowed

Allowed

  • Plated or filled metal

  • Setting is solid precious metal, but the stones are manufactured

  • The stones are natural, but the setting is plated or filled metal

  • The main stone is natural, but the accent stones are manufactured

  • The accent stones are natural, but the main stone is manufactured

A diamond is a mineral consisting essentially of pure carbon, crystallized in the isometric system with a:
  • Hardness of 10

  • Specific gravity of approximately 3.52

  • Refractive index of 2.42

Stone Treatment:
When listing diamond jewelry, you must select the Main Stone Treatment that matches the diamond's characteristics:
  • Natural, Not Enhanced: Choose this option only if you have unenhanced, natural diamonds.

  • Traditional, Normal Enhancement: If you're selling natural diamonds that have been enhanced (for example, "clarity-enhanced" to reduce flaws), you should specify the enhancement by using item specifics.

  • Other (Diffusion, Dyed, etc.): If the diamond is altered or enhanced but does not fall into the above category.

  • Unknown: If you don't know if the diamond has been altered or enhanced.

Loose diamonds:
When listing loose diamonds, you must sell them in the category that matches the diamond's characteristics.
  • Diamonds (Natural): Select this category only if you have unenhanced natural diamonds.

  • Diamonds (Enhanced Natural): Select this category if you have natural diamonds that have been enhanced (clarity-enhanced to reduce flaws, for example).

  • Diamond (Lab-Created): Select this category if you are selling diamonds with the same mineral composition as naturally mined diamonds but that are lab-created. While lab-created diamonds can be listed in the Diamond or Fine Jewelry category, you must list them in this category and indicate in your item description that the diamond is lab-created.


Rough Diamonds:
All rough diamonds must be listed in the Loose Diamonds & Gemstones > Diamonds (Rough Natural) category and must comply with the Kimberley Process Certification Scheme (KPCS), an international initiative to control and monitor the trade of rough diamonds. Countries participating in the KPCS, including the United States, prohibit the import or export of rough diamonds to non-participant countries. In addition, shipments of rough diamonds from or to a participant country must be controlled through the KPCS.
All listings for rough diamonds on eBay must state that the seller complies with the Kimberley Process and that the diamond is accompanied by a Kimberley Process certificate. For more information on this process, visit the US Department of State website.

Stones not meeting the definition of diamond:
If the stone doesn't meet the above definition for a diamond, you can't list your item in the Diamond or Fine Jewelry category and you can't use the word "diamond" in your listing title or description. You should describe the actual material the stone is made of, such as:
  • Briolite

  • Cubic Zirconium

  • Diamonique

  • Glass

  • Moissanite

  • Plastic

  • Quartz

  • Rhinestone

  • Strontium Titanate

Authentic gemstones
Authentic gemstones that have been enhanced can be listed in the Fine Jewelry category as long as you select the correct Main Stone Treatment when listing the item. For treated gemstones, you also need to clearly specify in your listing if the treatment is one of the following:
  • The treatment is not permanent and loses its effect over time.

  • The treatment creates special care requirements for the gemstone to retain the benefits.

  • The treatment has a significant effect on the gemstone's value.

Manufactured gemstones
Manufactured stones can be listed only in these categories:
  • Engagement & Wedding

  • Fashion Jewelry

  • Categories especially designated for them (for example, the Pearl, Imitation category or the Simulated Stones category)

  • Other

Don't list manufactured stones in the Fine Jewelry category or in any categories intended for genuine gemstones.
If the mineral composition of the stone or gem is different from the natural mineral, you must clearly identify the item as such throughout your listing. For example, use words like "imitation pearl" or "simulated ruby" in both your listing title and your description.

Loose beads
You can list these items only in the Loose Beads category.
The state of Hawaii regulates the sale and advertisement of jewelry made from the rare shells that come from the Hawaiian island of Niihau. If you'd like to sell these items, be sure to follow these guidelines:
  • You can use the word "Niihau" or any variation of it, such as "Ni'ihau" or "Niihaun," as long as you can certify in your listing that the item was made in Hawaii with 100 percent genuine Niihau shells. If you use those words, make sure you comply with Hawaii law, specifically Hawaii Revised Statute ยง 486-118.5.

  • To describe that a piece has Niihau shells, it has to consist of at least 80% Niihau shells and be made in Hawaii. In your listing, you need to specify the exact percentage of Niihau shells that actually came from the island of Niihau, its waters, or its beaches.

A precious metal is defined as:
  • Gold of 10 karats or higher

  • Silver of 925 parts per 1000 pure silver or above

  • Platinum group metals of 850 parts per 1000 pure platinum or above

Solid precious metals cannot be plated or filled. If your item doesn't qualify as a precious metal, be sure to follow these guidelines:
  • List your item in the Plate/Fill category that matches your product, or choose the Plated or Filled option when you describe your item.

  • Don't list plated and filled metals in the Fine Jewelry category.

  • You must clearly describe the nature of the precious metals throughout your listing. You can, for example, use the word "gold-plated" as long as the alloy used for the plating is 10-karat gold or higher. You also have to include the qualifying word, such as "plated" or "filled," in every mention of the word "gold" in your listing description.

    Note: You can use abbreviations (such as "gf" for gold-filled, "gp" for gold-plated, or "gep" for gold-electroplated) in your listing title.

Due to concerns from buyers about jewelry that they have received, we may not allow certain certification companies to be used on eBay.
Why does eBay have this policy?

To improve the shopping experience on eBay, sellers who list jewelry in the U.S. are required to include important product details in their listing titles and descriptions. This helps to make sure that buyers have a clear understanding of what they're buying before making a purchase.

Contact Customer Support
You can contact Customer Support to report a listing you think violates this policy. Go to that listing, and then click the Report item link on the right side of the page.

We'll review your report and take appropriate action.
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