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Item description policy

Policy overview

An item's listing page is where buyers go to find most of the information about an item, as well as your policies, such as shipping charges and returns. Information in the listing helps buyers decide what to buy and know what to expect when purchasing an item. The item description and all areas of the listing should convey the same information. These areas should also be used only to describe the item for sale and to communicate the terms of the sale. If the information you want to include doesn't describe the item you are listing, you might want to include it on your profile page instead.

You aren't permitted to host item descriptions or terms of sale outside eBay – these must be hosted within the listing. The item description or terms of sale also can't be in an image that is hosted outside of eBay.

Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.

What are the guidelines?

Allowed

Allowed

  • Describing only the item you're selling in the listing and the terms of the sale

  • Providing complete and accurate details

  • Specifying the condition of the item

  • Describing any defects or flaws in the item

Not allowed

Not allowed

  • Including conflicting product information in a listing, such as saying you have a 16G MP3 player in your title, but 8G in the description.

  • Including comments that discourage buyers from buying on eBay, or that could make them lose trust in eBay sellers and eBay.com. For example, we don't allow statements like "eBay holds me to a standard well above 4 stars. 4 stars will get me suspended, so please only leave 5 stars."

  • Including our PowerSeller, Top Rated Seller, or Top Rated Plus icons or similar logos and expressions. We'll automatically add these to listings if you are eligible.

  • Including terms such as "top rated seller," "top rated plus," "top seller," "trusted seller," or other similar terms in your listings, About Me pages, profile pages, or Store pages. (If you're a Top Rated Seller and your listings qualify for Top Rated Plus, a prominent Top Rated Plus seal will appear in your listings.)

  • Listing an item and stating that it may be out of stock at the time of purchase.

  • Listing an item and stating that you're simultaneously selling it outside of eBay.

  • Listing an item and stating the item listed may not be the one that the winning bidder receives upon auction completion.

  • Listing an item and stating that you reserve the right to cancel a buyer's bid at any time.

  • Listings that contain inappropriate or offensive opinions or comments about other eBay members.

  • Listings that contain political views, public service announcements, or other content that does not relate to the sale of an item.

Why does eBay have this policy?

This policy is in place to help buyers know what they will receive, and the terms of sale around an item.

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