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Images and text policy

Policy overview

When creating listings, members should write their own description and take their own photos. Buyers like to see images and descriptions that accurately represent an item they are purchasing. Learn more about adding photos to your listing and writing a good title and description.

If you use text or an image that was created by someone else be sure that you have permission to use the text or image from the rights owner or creator.

Using images or text descriptions from the eBay product catalog in your listings is a great way to include additional information or images for an item you are listing.

The product catalog may include, at our discretion, select seller-generated images or photos from seller listings. The inclusion of seller-generated photos in the eBay product catalog and the use of catalog content by eBay sellers in their eBay listings is authorized under the User Agreement.

If your image or text is being used by another member

We encourage you to contact the other member to ask if they'll remove your image or text from their listing.

How to prevent users from using your images

You may want to use watermarks or other identifiers to deter picture theft by other sellers. Learn more about adding watermarks to your photos.

What are the guidelines?

Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.

If you're not using pictures or text from the eBay product catalog, you should use your own when creating a listing. If you're using someone else's photos and text, make sure you have permission from the rights owner or creator.



  • Images and text you created yourself

  • All eBay product catalog images and text



You should be sure you have permission from the rights owner or creator before you use the following:

  • Images or text copied from websites or internet searches

  • Stock photos and text

  • Information from product packaging

    • It's usually OK to use information such as measurements, weight, or other item specifications that are necessary to describe the item that you simply can't say any other way. However, you should avoid using any other text from product packaging unless you have permission from the owner to do so.

  • Images and text copied from listings of other eBay members

  • Scans or text copied from catalogs or advertisements

How to report another member that has copied your images or text

Before you report a seller that may be using your image, please remember that images you have used on eBay may be used in the eBay catalog at our discretion. The eBay User Agreement provides that listing images may be put into the catalog for use by eBay in promoting products and may be used by other sellers in their listings. If another member is using your image, it may have been provided to the seller through our catalog. If that is how your image was used, VeRO cannot process your claim because the photo is being used in accordance with our policies.

If you believe another eBay member has copied images and/or text from your listing, we encourage you to contact the other member to ask if they'll remove your image or text from their listing.

If the other member is unwilling to remove the image or text, you may report it using our VeRO program. You must fill out the Image and Text Theft Notice of Claimed Infringement and return to the VeRO team. To learn more about VeRO and how to contact us, please see our Reporting intellectual property infringements (VeRO) page.

If you don't own the rights to the images or text, you will not be able to report these items through the VeRO program. However, you may consider contacting the rights owner directly to have them report these items.

How eBay protects intellectual property rights

We developed the Verified Rights Owner (VeRO) program to facilitate cooperation between eBay and rights owners protecting their intellectual property rights. 

Learn more about how eBay protects intellectual property rights and how rights owners can report intellectual property infringements.

Why does eBay have this policy?

Members should use their own images and text when describing listings. Buyers like to see images and text that accurately represent items they are purchasing. If you are using images or text created by someone else be sure that you have permission from the rights owner or creator.

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