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Images and text policy


In this article
In this article

Policy overview

We strongly encourage members to write their own description and take their own photos. Buyers like to see images and descriptions that accurately represent an item they are purchasing.

If you use text or an image that was created by someone else be sure that you have permission to use them from the rights owner or creator.

Using images or text descriptions from the eBay product catalog in your listings is a great way to include additional information or images for an item you are listing.

The product catalog may include, at our discretion, select seller-generated images or photos from seller listings. Unless the seller opts out of this program, the inclusion of seller-generated photos in the eBay product catalog and the use of catalog content by eBay sellers in their eBay listings is authorized under the User Agreement.

If you choose not to use photos or product descriptions from eBay's product catalog, you should take your own photos and write your own descriptions. Learn more about adding photos to your listing and writing a good title and description.

If your image or text is being used by another member

We encourage you to contact the other member to ask if they'll remove your image or text from their listing.

How to prevent users from using your images

You may want to use watermarks or other identifiers to deter picture theft by other sellers. Learn more about adding watermarks to your photos.

Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.

What are the guidelines?

If you're not using pictures or text from the eBay product catalog, you should use your own when creating a listing. If you're using someone else's photos and text, make sure you have permission from the rights owner or creator.



  • Photos and text you created yourself

  • All eBay product catalog photos and text



You should be sure you have permission from the rights owner or creator before you use the following:

  • Stock photos and text

  • Information from product packaging

    • It's usually OK to use information such as measurements, weight, or other item specifications that are necessary to describe the item that you simply can't say any other way. However, you should avoid using any other text from product packaging unless you have permission from the owner to do so.

  • Other eBay Users photos or descriptions

  • Photos and text copied from websites

  • Scans from catalogs or advertisements

How eBay protects intellectual property rights

We developed the Verified Rights Owner (VeRO) program to facilitate cooperation between eBay and rights owners protecting their intellectual property rights. 

Learn more about how rights owners can report intellectual property infringements.

If you don't own the rights to the material, you will not be able to report these items through the VeRO program.

Additional information

Copyright law protects original works of authorship—which may include certain pictures or text—from being used or copied without authorization from the person or company that owns the copyright, its agent, or the law. You can find helpful information about copyright law at

Why does eBay have this policy?

eBay strongly encourages members to use their own images and text when describing listings. Buyers like to see images and text that accurately represent items they are purchasing. If you are using images or text created by someone else be sure that you have permission from the rights owner or creator.

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