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Adult Only category policy
In this article
In this article

Policy overview

Sexually-oriented adult material is meant for people who are 18 years and older. We allow the sale of this material, but you can only list these items in the Everything Else > Adult Only category.

These guidelines explain what's OK to list, what you can't list, and where you should list these items. Additionally, you need to follow any applicable laws or shipping restrictions for adult material.

Make sure your listing follows these guidelines. If it doesn't, it may be removed, and your buying and selling privileges could be restricted.

Sexual Wellness category

We let pre-approved sellers list certain bondage items, sex toys, and sex accessories in the following categories:

  • Health & Beauty > Health Care > Sexual Wellness > Sex Accessories

  • Health & Beauty > Health Care > Sexual Wellness > Sex Toys

Seller accounts are automatically reviewed for pre-approval at the time of attempting to list in these categories.

In addition to pre-approval, sellers listing items in these categories must meet the following listing requirements.

  • Listings can't contain images of nudity

  • Listings can't use language in violation of our profanity policy

  • Items can't be modeled on a real person or mannequin

  • Items must be new, in their original packaging


Searching for Adult Only items

Learn more about how to search for Adult Only items. Please don't visit the Adult Only category if you don't want to see explicit materials.

What are the guidelines?

Restricted

Restricted

  • Adult films in the "amateur" genre must be produced by a legitimate studio where all actors were compensated for their performance.

  • Photographs of wives/girlfriends/husbands/boyfriends are only permitted in the Adult Only category, even if there's no nudity in the image.

Not allowed

Not allowed

  • Hidden camera videos and amateur videos containing adult sexual activity aren't permitted.

Restricted

Restricted

  • Sexually explicit anime, comics, books, films, animation, manga, hentai, yaoi, and computer games must be listed in the Adult Only category.

  • Anime-style artworks must follow the nude art section of this policy in order to be listed outside the Adult Only category.

  • Action figures of characters from sexually-explicit anime can be listed in the appropriate doll or action figure categories as long as the listing doesn't include nude images or sexual content.

Not allowed

Not allowed

  • Shota-con and loli-con items can't be listed.

Restricted

Restricted

  • We only permit the sale of bondage or S&M items in the Adult Only category.

  • Whips, floggers, restraints, and swings can only be listed in the Adult Only category.

  • Bondage clothing and jewelry such as collars, wrist chains, or handcuffs (real or fuzzy) that aren't specifically for bondage activities can be described using the term "bondage" outside of the Adult Only category, but the listing can't show the item being modeled.

  • Items such as nipple clamps, nipple jewelry, genital jewelry, and cock rings can only be listed in the Adult Only category.

  • Adult novelty items in the shape of genitalia—including toys, collectibles, soaps, key chains, or food items–must be listed in the Adult Only category.

  • Vibrators and massagers intended for sexual pleasure can only be listed in the Adult Only category. Other massagers can be listed in the main eBay categories, but if a listing indicates the item is for sexual use it can be removed.

  • Anatomically-accurate sex dolls or mannequins can only be listed in the Adult Only category. Regular mannequins or other store displays are allowed in the main eBay categories.

Restricted

Restricted

eBay does not permit clothing listings outside the Adult Only category which contain adult or sexually-oriented images or descriptions, including fetish or other adult themed items. The following guidelines apply; please also see our Used Clothing policy page for more information.

  • Clothing listings that contain nudity are only permitted in the Adult Only category. Pictures of models wearing clothing that include sexual aspects, such as details of the genitalia, can only be listed in the Adult Only category.

  • If the primary focus of the listing is not about the clothing being sold, we may remove the listing.

  • Any item containing adult-oriented material must be listed in the Adult Only category

    • Fetish items or listings which include images or language indicative of adult-oriented material

    • Modeled clothing that includes any information about the person wearing the item

    • Clothing listings that contain images of nudity or sexual content

    • Sellers including images of underwear being modeled may only sell a new pair of underwear that is not pictured in the listing.

    • Any used clothing item with content we find to be inappropriate. We consider the overall content of the listing, including the description and images, when making this assessment.

  • See-through clothing is permitted but if the image shows explicit nudity the item can only be listed in the Adult Only category.

Not allowed

Not allowed

  • Used underwear can't be listed on eBay even if it's clean. This includes, but it is not limited to, boxer shorts, panties, briefs, and athletic supporters.

  • Any used clothing item with content we find to be inappropriate. We consider the overall content of the listing, including the description and images, when making this assessment.

  • Used articles of clothing marketed or described as well-worn fetish items are strictly prohibited

eBay defines nudity as male/female genitalia, anus, or female breasts where the areola or nipple is visible. Butts (male or female), bare male chests, or female breasts where the areola is not visible aren't considered nudity. We won't determine if an item constitutes art, but we'll review the content of the listing description, images, and categories to determine if an item should be removed.

Restricted

Restricted

  • Images of full nudity (including photos of explicit sexual activity) are only permitted in the Adult Only category.

  • Frontal nudity is allowed in Art categories when the item is considered fine art, such as Michelangelo's David, vintage pin-up art, Renaissance-style paintings, and nude cherubs.

  • Nude art listed in the Art categories must include the item specifics attribute Subject: Nudes.

  • Nude art, drawings, pin-ups, and photographs that contain explicit sexual content can only be listed in the Adult Only category.

  • Celebrity photographs containing nudity must be listed in the Adult Only category.

  • Outside of Adult Only and the Art categories, vintage photographs, postcards, and pin-up art can contain topless or suggestive images of female breasts, but not full frontal nudity (male or female), when listing in the below categories only. Nude images listed in these Collectibles categories must include the item specifics attribute Subject: Nudes.

    • Collectibles > Paper > Pin Up > Vintage (Pre-1970)

    • Collectibles > Postcards > Risqué

    • Collectibles > Photographic Images > Risqué > Vintage & Antique (Pre-1940)

  • Post-1970 pin-up art or photographs can only be listed in the Adult Only category.

  • Listings for items containing nudity can't contain excessive titles, descriptions about the model, or overtly sexual content.

Not allowed

Not Allowed

Nude images or photos in which any part of the item has been obscured, covered, or hidden. The entire image must be visible because members need to see exactly what they're buying. Note: eBay normally allows nude and sexually explicit images as long as they're listed in the correct category. For more details, please see the restricted section above.

Restricted

Restricted

  • Playboy, Playgirl, and Penthouse magazines can be listed in the Books > Magazine Back Issues category in the general eBay categories if the listing doesn't contain any images of nudity or sexually explicit content. If the listing shows nudity or sexually explicit content, it must be listed in the Everything Else > Adult Only category.

  • All other adult magazines, nudist publications, or adult anime/manga that include sexually-explicit content, nudity, or sexual stories can only be listed in the Adult Only category regardless of publication date.

  • Romance novels are permitted outside of the Adult Only category, but the listing can be removed if the description contains explicit content.

  • Books on sex, relationships, sexual education, and self-help are generally allowed in the appropriate category outside of the Adult Only category, but the listing can't contain nude images or explicit content.

  • See the Other adult items section below for additional Playboy, Playgirl, and Penthouse item restrictions.

Allowed

Allowed

  • Unrated movies that originally had an MPAA rating, or unrated versions of an MPAA rated film (like director's cuts) are permitted outside of the Adult Only category if the content of the film isn't sexually explicit.

  • Any media item that has product details available from the eBay catalog when the listing is created can generally be listed outside of the Adult Only category. However, this doesn't guarantee that a listing will not violate our policies.

Restricted

Restricted

  • Movies with a rating above X, or any movie created for an adult audience, can only be listed in the Adult Only category.

  • Unrated films that contain explicit sexual content must be listed in the Adult Only category.

  • Adult-only video games or video games rated M (mature) can only be listed in the Adult Only category.

  • Profanity that's part of the original title or description of a DVD or CD is permitted in the listing.

  • Movies related to sex education, self-help, relationships, and sexuality are permitted in the appropriate category outside of the Adult Only category, but the listing can't contain nude images or explicit content.

Allowed 

Allowed

  • Professional headshots for child actors and models are permitted.

Restricted 

Restricted

  • Some works of art and films will contain underage actors or models that appear nude in the work. These items may be allowed to be listed as long as the listing doesn't include nude images of minors and doesn't promote the sexualization of minors.

Not allowed

Not allowed

  • Items that contain nude images of minors aren't generally permitted on eBay.

  • Underage modeling photos are generally not permitted even if the subject is fully clothed.

  • Items using the words "child," "children," "young girls," or "young boys" in a sexual context to describe an item or containing nudity or sexual situations are not allowed. Items with those words or phrases can't be listed even if the performers are 18 years or older or the words are part of the product title. At our discretion, we may also remove listings with "teen," "teens," "teenager," or "Lolita," if they are used in a sexual context and there's no indication that the performer is 18 years or older.

Anything designed for use in sexual or adult activities must be listed in the Adult Only category.

Restricted 

Restricted

  • Netsuke (miniature Japanese sculpture) that contains nudity or explicit sexual content must be listed in the Adult Only category.

  • Adult-oriented domain names must be listed in the Adult Only category.

  • Playboy, Playgirl, and Penthouse merchandise, such as calendars and clothing, may be listed in the general categories if the item doesn't contain nudity or sexual content. Other Playboy, Playgirl, and Penthouse merchandise that contains nudity or sexual content must be listed in the Adult Only category.

  • Nude playing cards or trading cards can only be listed in the Adult Only category.

  • Bumper testicles—also known as truck nuts or truck balls—can only be listed in the Adult Only category.

  • Any item with a visual representation of human genitals that suggests sexual activity or intercourse must be listed in the Adult Only category.

Not allowed

Not allowed

  • Child pornography is illegal and not allowed on eBay. We generally don't allow the listing of any item that depicts people under 18 years of age naked, including child erotica. We may also remove listings that involve the exploitation of minors, regardless of whether the items are sexual in nature.

  • Obscene materials, while not easy to define, aren't allowed on eBay. For some guidance, we prohibit items depicting or describing bestiality, necrophilia, rape, scat, and incest (real or fictionalized).

  • Used sex toys

  • Services that include any sexual/adult activity

  • Links to sites that contain adult items prohibited on eBay

  • Digitally delivered adult goods

Additional information

Is profanity allowed on eBay?
Most profanity is prohibited. But we do allow media titles and descriptions (film titles, CD names or track lists, for example) containing profanity on main pages and in the Adult Only category as long as the original production company title or description also contains the profanity. For more information, see our profanity policy.

Can buyers use PayPal to buy items in the Adult Only category?
Sellers can offer PayPal as a payment method for adult-themed items, along with merchant credit cards, personal checks, cashier's checks, money orders, and payment upon pickup. For more information on payment methods, see our accepted payments policy.

Can non-US members view the adult pages on eBay?
To ensure we respect regional laws, we only allow members from the US and Canada to access items in the Adult Only categories. Even adult items that can be listed in the main eBay categories can only be shipped within the US and Canada.

What are the requirements for using the Adult Only category?
To make sure minors aren't freely accessing adult material, we require members to provide credit card information or alternative verification before they can view Adult Only pages.

Can listings include links that promote adult websites?
To help promote their listings, sellers can only include links to their own websites and additional images as long as they follow our links and acknowledging third-party providers policies. (Listings reported to us for violations of these policies are reviewed based on the content of the listings and not the items themselves.)

Why does eBay have this policy?

We want to create an atmosphere that mirrors real life, where adults can purchase legal items, but where people who are offended by these kinds of materials don't have to see them.

Contact Customer Support
You can contact Customer Support to report a listing you think violates this policy. Go to that listing, and then click the Report item link on the right side of the page.

We'll review your report and take appropriate action.
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