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If you've set a Buy It Now price for your item, you can require the buyer to pay you immediately using PayPal. You might use this feature if you're selling a time-sensitive item (for example, concert tickets). You must meet certain seller and shipping requirements and the listing must include any related costs, so your buyer knows exactly how much to pay.
How it works
A buyer who clicks the Buy It Now button in your listing is directed to pay immediately for the item using PayPal.
Until the buyer completes payment, the item remains available to other buyers to purchase for the duration of the listing. The first buyer to complete their PayPal payment officially wins your item.
Once a buyer completes payment, the listing ends and you are directed to ship the item.
You can use the immediate payment feature with any selling format (auction style, fixed price, or Store inventory), as long as your item has a Buy It Now price.
If you have an auction-style listing, both the Buy It Now button and the immediate payment requirement disappear once a bid is placed (or once a bid meets your reserve price). In that case, the listing becomes a regular auction-style listing, with the item going to the highest bidder.
Listings with the immediate payment feature must offer PayPal as the only payment method. This includes auction-style listings that end with a high bidder.
If the listing reaches its ending time before any buyer has completed payment, then no one wins the item and you can relist it.
Requirements
To require immediate payment for your item, you must:
Have a PayPal Premier or PayPal Business account when you list your item. Upgrade your account.
Have an eBay seller account in good standing.
Specify a Buy It Now price of no more than $10,000.
Specify shipping costs (or include the shipping calculator in your listing) and include other related costs, such as taxes, so your buyer knows exactly how much to pay.
Note: If you do not want to charge a shipping and handling fee, you can select the Free shipping check box.
Ship to the buyer's credit card billing address registered at PayPal (unless you change your Payment Receiving preferences in your PayPal profile so that you'll allow buyers to use other addresses). You may want to put this requirement in your item description or shipping and payment information.
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Selling using a fixed price
Accepting PayPal on eBay listings