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Detailed seller ratings
In this article
In this article


In addition to leaving a general rating of positive, neutral, or negative for a transaction, buyers can rate specific aspects of the transaction with detailed seller ratings.

Leaving detailed seller ratings

  • A buyer can leave detailed seller ratings up to 60 days after the transaction

  • For most transactions, buyers can leave up to 4 detailed seller ratings

  • Buyers need to leave detailed seller ratings at the same time they leave an overall Feedback rating and comment.

To leave detailed seller ratings:
  1. Visit the Feedback Forum.

  2. Click the Leave Feedback link on the right side of the page.

  3. Rate your overall experience as positive, neutral, or negative. After you leave an overall rating, you can add a descriptive comment and leave detailed seller ratings.

  4. Click the stars to rate each aspect of your transaction.

5 stars is the highest rating, and 1 star is the lowest.

What you rate

Tips for rating

How accurate was the item description?

  • Review the item title, description, and condition to see if they match the item you received.

How satisfied were you with the seller's communication?

  • Recall whether the seller addressed any questions or concerns that you had, and did so in a professional manner.

  • Consider only business days when evaluating the timeliness of the seller's communication (sellers might not check email on weekends and holidays).

  • If the seller meets specific requirements, we give the seller a 5-star communication detailed seller rating automatically, and you won't be able to change the rating.

How quickly did the seller ship the item?

  • Rate the seller only on the time it took to mail the item, not the time it took you to receive the item.

  • Don't hold sellers responsible for delays in mail services, international custom delays, or for the time it takes for your payment to clear. If you picked up the item locally, you won't be able to provide a rating for this category.

  • If the seller met specific shipping time requirements, we give the seller a 5-star shipping time detailed seller rating automatically, and you won't be able to change the rating.

  • If we determine at a later date that the seller met the requirements for an automatic 5-star shipping time rating, we may adjust the rating to 5 stars. 

How reasonable were the shipping and handling charges?

  • Remember that sellers can charge for the cost of the actual packaging materials, along with a reasonable handling fee to cover their time and direct costs associated with shipping.

  • If the seller provided free shipping, we give the seller a 5-star shipping and handling charges detailed seller rating automatically, and you won't be able to change the rating.

  • For international transactions, you as a buyer are expected to pay duties, taxes, and customs clearance fees as required by country laws.

  • If you picked up the item locally, you won't be able to provide a rating for this category.

Notes:

  • Transactions in Motors vehicle categories aren't rated on shipping time and shipping and handling charges, since vehicle shipping is typically arranged by the buyer.

  • Transactions for items purchased using free in-store pickup aren't rated on shipping time and shipping charges.

  • Transactions for items purchased using eBay Now delivery aren't rated on communication, shipping time, and shipping charges.

Finding detailed seller ratings

To find detailed seller ratings, click the number in parentheses next to the seller's user ID. You can see the detailed seller ratings in the seller's Feedback Profile. When a seller has enough ratings, you see stars that show the seller's average rating. Read below to see how the ratings are calculated.

Tip for sellers: Visit your Seller Dashboard to see how your buyers have rated you.

How detailed seller ratings are calculated

The detailed seller rating system is based on a 1- to 5-star scale. 5 stars is the highest rating, and 1 star is the lowest. Detailed seller ratings don't affect a seller's overall Feedback score, but we take some of these ratings into account when we evaluate seller performance, including seeing if they're eligible for discounts and other benefits.

Average ratings are calculated on a rolling 12-month basis and appear only when a seller has received at least 5 ratings. If a seller hasn't received at least 5 ratings in a category, the average rating won't appear.

Buyers can leave Feedback for a seller for more than one purchase. To make sure that the additional Feedback is calculated correctly, a buyer needs to have purchased each item in a different week. For Feedback purposes, we define a week as Monday through Sunday, Pacific Time.

Improving detailed seller ratings

Low detailed seller ratings in some areas may impact your seller performance, and providing great customer service can help. Learn more about seller performance standards.

If you're a seller, use these suggestions to help you improve your seller rating or maintain a high rating:

Item as described: Describe your items accurately.
  • Write descriptions that include the relevant details about your items.

  • Be accurate and mention all defects. Write as if there were no pictures, so you leave no doubt in buyers' minds about what they're getting.

  • Don't describe reconditioned or refurbished items as "new." When buyers see the word "new," they expect new, not "like new."

  • Use plenty of pictures and show your items from multiple angles.

  • If you're listing a used item, include a picture of the actual item, not a generic or stock photo.

  • Fill out item specifics as much as possible and include important details like size, weight, color, and quantity.

  • Format your description so buyers can read it easily. Use bullets, bold headings, and simple paragraphs.

Communication: Keep your customers informed.
  • By meeting certain conditions, you can receive an automatic 5-star detailed seller rating for communication.

  • Provide relevant information in your listings. Clearly specify your return policy, shipping options, and payment methods so that buyers have all the information they need.

  • Include answers to frequently asked questions in your listings to help avoid routine inquiries.

  • Respond to emails and phone calls quickly. Stay calm and keep an open mind in all your communications with buyers. When treated with courtesy and consideration, even the most disgruntled buyer can become a loyal customer.

Shipping time: Ship as quickly as possible.
  • By meeting certain shipping time conditions, you can receive an automatic 5-star detailed seller rating for shipping time.

  • Offer either same business day or 1 business day handling whenever you can. Offer handling times that are longer than 1 day only for exceptions and special items.

  • Be specific about the shipping services you offer, including delivery time for each service.

  • Ship items as soon as possible after you receive payment.

  • Offer a shipping service that provides tracking numbers and upload tracking information within 1 business day after a payment clears.

  • Print your shipping labels on eBay or PayPal. When you print labels on eBay, tracking information is automatically uploaded.

  • Even though it's not required, we recommend that you purchase shipping insurance or use a shipping service that offers loss and damage protection. You can add the cost of the insurance to the handling fee or item price.

Shipping and handling charges: List with reasonable shipping charges.
  • Offer free shipping. If we can confirm that a buyer chose your free shipping option, you'll automatically receive a 5-star shipping and handling charges rating, plus you'll attract new buyers, and your listing may receive more visibility in search.

  • Specify details such as service and cost in the shipping details section of your listing.

  • Use calculated shipping so buyers can determine the actual shipping cost to their location.

  • Offer discounts for shipping multiple items in one order. Your customer will see other items you have for sale, save on shipping, and most likely leave you a great rating.

  • Provide details about any handling or packaging costs in the item description.

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