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Why did the Buy It Now option disappear after the first bid?

For auction-style listings with the Buy It Now option, you have the chance to purchase an item immediately, before bidding starts. But you have to act fast. After someone bids, the Buy It Now option disappears and bidding continues until the listing ends, with the item going to the highest bidder. Learn more about buying with the Buy It Now option.

Special situations

In a listing with a reserve price, Buy It Now disappears as soon as the reserve price has been met.

In some categories, the Buy It Now option is available until bids reach or exceed 50% of the Buy It Now price:

  • Cell Phones & Accessories

  • Clothing, Shoes & Accessories

  • Motors Parts & Accessories

  • Tickets

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