eBay's range of buying formats makes it easy for buyers and sellers to do business together. Each format has its own characteristics and advantages.

Auction formats – If you enjoy the interaction of bidding and the fun of winning a treasure or a great bargain, investigate the following ways of buying.

• Auction-Style Listings – These include Reserve Price Auctions and Private Auctions.

• Second Chance Offer – Under certain circumstances, the seller can offer the item to a bidder other than the auction's winner.

• Multiple Item Auction – Listing that offers two or more identical items.

• Specialty Sites – eBay Live Auction and eBay Motors.

Fixed price formats – If you want to pay a fixed price and get the item quickly, learn about these buying formats:

• Buy It Now – Sellers have the option to offer a Buy It Now price that allows a buyer to get the item right away without waiting for an online auction to end.

• Best Offer – Sellers can choose this option to a Buy It Now listing so that buyers can suggest a price they are willing to pay for that item.

• Specialty Sites – Half.com by eBay and eBay Stores.

Advertisement formats – These buying options do not directly list an item for sale. They help connect buyers with sellers.

• Classified Ads – Instead of bidding as you would in eBay's auctions, interested buyers contact the seller using email or telephone (depending on the category).

• Specialty Sites – The Want It Now site is a place where buyers can tell sellers exactly what they want to buy.

To learn more, you can take the guided audio tour How to Bid and Buy on eBay.

• Bidding Overview

• Buying Using eBay Specialty Sites

If you're looking for more help or have a question to ask, please contact us.