What is Buy It Now?

As a buyer, how do I use it?
As a seller, how do I use it?

Buy It Now is an exciting optional enhancement to your listings. As a seller, if you choose to use the Buy It Now feature at the time of listing, you will be able to name a price at which you would be willing to sell your item to any buyer who meets your specified price. Your listing will be run as a normal auction, but will now feature a Buy It Now price. Buyers will have the option to buy your item instantly without waiting for the listing to end or can bid on your item as usual.

Buyers, if you see a Buy It Now item, you'll need to act quickly! Buy It Now will only be available before the first bid is placed on the item (no reserve auction). Or, on a reserve auction, the Buy It Now price will no longer be available when the reserve is met and the item will sell through the normal process.

Why use Buy It Now?

Buyers	Sellers
Buy items without having to wait for the auction to end.	Sell your items fast, without waiting for the auction to end.
Quick, easy, and convenient way to shop for the holidays.	Quick, easy, and convenient way to sell items. Free for a limited time.
The choice to buy first or bid!	Get potential buyers to act on your items earlier
Buy an item at a fair price.	Sell your item for the price you want.
Pay easily with a credit card if the seller offers Instant Purchase	Get your payments faster by combining Buy It Now with Instant Purchase.

How do I know an auction has a Buy It Now price?

It's easy! Look for the Buy It Now icon on search results page.

Also, look for the Buy It Now price on View Item pages.

As a buyer, how do I use it?
As a seller, how do I use it?