Verified Rights Owner program

The VeRO program protects your intellectual property (IP) rights. Report listings that may infringe your rights.

What’s the Verified Rights Owner program

  • Safe place to buy and sell

    The VeRO program helps keep eBay a trusted marketplace by protecting IP rights.

  • Protect your IP rights

    As a VeRO member, you can take action to help safeguard your intellectual property on eBay.

  • Report IP violations

    VeRO tools allow rights owners and authorized reps to report listings that may infringe on their IP.

The VeRO program helps protect your IP rights

The VeRO program helps protect your IP rights

eBay is committed to creating a safe marketplace that respects intellectual property rights. The VeRO program allows rights owners to seamlessly report listings that may infringe on their rights.

Reporting intellectual property

Reporting intellectual property

Report listings that:

  • Infringe your intellectual property rights

  • Are counterfeit, fakes, or replicas

  • Use copyrighted content without permission 

Reasons to not report:

How to report IP violations

We appreciate your help in identifying and reporting listings or product pages you believe may infringe intellectual property rights.

You can report listing(s) by submitting a Notice of Claimed Infringement (NOCI). If your location or the item you’re reporting is in Australia, Germany, Spain, France or Italy, you can find the country-specific NOCIs at the links provided.

 

The NOCI can be submitted to eBay:

Email: vero@ebay.com

Fax: (801) 757-9521

 

  • You can also report alleged copyright infringements via a Digital Millennium Copyright Act (DMCA) notification sent to the eBay designated agent (contact information below) by providing all of the following information:
  • A physical or electronic signature of the person authorized to act on behalf of the copyright owner.
  • A clear description of the copyrighted work that you believe has been infringed.
  • A description of where the infringing material appears on eBay, with enough detail to help us locate it.
  • Your address, telephone number, and email address.
  • A statement that you have a good-faith belief the use isn’t authorized by the copyright owner, their agent, or the law.
  • A statement, made under penalty of perjury, that the information provided is accurate and that you’re the copyright owner or authorized to act on their behalf.

To help sellers avoid unintentional violations, we encourage you to share your intellectual property details or guidance on your rights on the free VeRO participant profile page. This can include information about your brands, trademarks, and copyrights, that helps provide more transparency in our community.

Contact information

Contact information

eBay Designated Agent

583 W. eBay Way

Draper, UT 84020

Email: copyright@ebay.com / vero@ebay.com 

Fax: (801) 757-9521 

How does eBay handle an Infringement report through the VeRO Program?

We use a structured approach to manage reports of intellectual property infringement through our Verified Rights Owner (VeRO) program:

  1. Submitting a Report: Rights owners can submit a Notice of Claimed Infringement (NOCI) online form via vero@ebay.com

  2. Reviewing the Report: We examine submitted reports to confirm that all the necessary information is complete and accurate. We might reach out to the rights owner for further details if needed.

  3. Take action: If a listing is found to violate IP rights, it may be removed. The seller will be notified with an explanation.

  4. Repeat violations: Sellers with repeated IP violations may face further action, including selling restrictions or account suspension.

Our goal is to protect intellectual property rights while maintaining a fair marketplace for sellers and buyers. We encourage rights owners to use the VeRO program thoughtfully and responsibly when reporting potential infringements. 

How can I retract a report I made? 

If you’ve reported a listing in error, you can submit a retraction by emailing the VeRO team the details from an authorized email address at vero@ebay.com

What if I don’t own intellectual property?

The VeRO Program is only for rights owners or their authorized representatives.

If you’re not a rights owner but believe a listing violates policy, you can still report it:

  • Go to the item and select the question mark icon located on the bottom right

  • Select "Submit report" 

  • Sign in or submit as a guest

  • Select from the dropdown menu, “What you would like to report?” and add the relevant reason

  • Fill in the form, including the details of the content you’re reporting, and your reason

  • Select “Submit report”

Can I use the VeRO program to report stolen items? 

The VeRO program can’t be used to report stolen items. If you believe an item is stolen, please report it to local law enforcement. We’ll assist authorities if they contact us directly.

Why is the seller’s listing still live?

  • The seller may have removed the infringing content before you reported it. 

  • Listings can be reinstated if the seller successfully appeals or corrects the issue.

  • We may be waiting on more information from you—please check your eBay messages. 

The seller isn’t authorized to sell my product, why wasn’t the listing removed?

The VeRO program only applies to intellectual property rights, not distribution or pricing agreements. eBay is a global marketplace, and we don’t restrict the sale of items based on distribution contracts or selective selling policies unless there is a valid IP violation.

How can I get a VeRO participant page?

A VeRO participant page helps eBay members understand which IP rights you protect and why a listing may have been removed.

To create one:

  1. Draft your content in a Word document

  2. Email it to vero@ebay.com

We'll review and publish it if it meets our guidelines.

Participant pages should:

  • Focus only on your intellectual property

  • Avoid topics like MAP pricing, contracts, or off-eBay sales

  • Not include offensive or misleading content

  • Not make assumptions about eBay’s enforcement actions

  • Avoid references to eBay’s site policies (we already provide that info)

You may include your company’s logo as long as it doesn’t infringe on any other trademarks.