eBay Stores

New Starter and Enterprise eBay Stores subscriptions, fee updates, and shopping experience enhancements.

What you need to know

  • New Starter and Enterprise eBay Stores subscriptions, and fee updates.
  • eBay Stores will be updated to provide a new and enhanced shopping experience, and improve search engine and mobile web optimization.
Overview

New eBay Stores subscriptions

We currently offer three eBay Store subscriptions: Basic, Premium, and Anchor. Starting May 1, 2018, we will introduce two new eBay Stores subscriptions—Starter and Enterprise. The expanded spectrum of Store subscriptions will provide you with a Store subscription option that meets your specific business needs and goals.

Starter Store Subscription

If you list more than 50 items each month, the new Starter Store subscription will give you the tools you need to grow your business.

starter store subscription

Enterprise Store Subscription

The Enterprise Store subscription will provide high-volume sellers with an upgrade option and additional benefits.

enterprise store subscription

Enterprise Store subscribers will also be able to purchase additional zero insertion fee listings in add-on bundles for fixed price listings if they intend to list more than 100,000 items per month.

enterprise store subscription

Subscription Fee Updates

Starting May 1, 2018, the yearly fee for a Basic Store subscription will change from $19.95/month to $21.95/month. The monthly fee for a Basic Store subscription will change from $24.95/month to $27.95/month.

Starting May 1, 2018, insertion fees will increase for non-Store sellers and Basic Store subscribers when you exceed your zero insertion fee allocation:

  • Non-Store. When you exceed your 50 zero insertion fee listing allocation, the insertion fee will change from $0.30 to $0.35
  • Starter Store. When you exceed your 100 zero insertion fee listing allocation, the insertion fee per listing will be $0.30
  • Basic Store. When you exceed your 250 zero insertion fee listing allocation in fixed price listings, the insertion fee for each fixed price listing will change from $0.20 to $0.25

There is no change to Premium and Anchor Store subscriptions.

eBay Stores Subscriptions

ebay stores subscriptions

Learn more about current eBay Stores subscriptions and their benefits.

FAQs

New eBay Stores subscriptions FAQs

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Overview

New eBay Stores shopping experience

Starting in May 2018, we will begin updating eBay Stores to provide a new shopping experience. The newly-designed experience is intended to improve search engine optimization (SEO), enhance the mobile web experience, and provide new merchandising opportunities for eBay Stores subscribers. The new experience will also be active content-free and HTTPS-ready.

Key benefits

  • Optimized mobile web experience.
  • Enhanced SEO and traffic benefits.
  • Showcases more relevant products for buyers.
  • Provides the highest security standard.

The new eBay Stores design will look similar to eBay's home page and other category pages. Below is an example of the new eBay Stores shopping experience in mobile.

stores platform

The majority of sellers' Stores will be updated automatically starting in May 2018. If you use custom pages or have HTML in your Store, you will be able to move to the new experience at the same time or we will move you to the new experience at a later date.

Learn more

FAQs

New eBay Stores shopping experience FAQs

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  • Why is eBay making this change?

    Starting in May 2018, we will update eBay Stores to provide a new and enhanced shopping experience. Our updated platform is intended to improve search engine optimization, mobile web optimization, better site security, and additional merchandising opportunities.

  • What should I do if my eBay Store doesn’t change by the end of May?

    If your Store hasn't been updated by the end of May, your Store has custom pages or a fully custom storefront. These Stores will automatically be moved to the new experience at a later date. You can move to the new experience now to enjoy the benefits of the new experience. See here for guidance on how to make this change.

  • Do I have to do anything to update my eBay Store?

    For a majority of you, your Store will update automatically in May. For those sellers with custom pages or a fully custom storefront, we recommend you move to the new Store experience now to ensure your Store is fully secure and receives optimal SEO benefits.

  • Can I update my eBay Store to include contact information to resolve customer issues?

    As a reminder, business and personal contact information, such as email addresses, phone numbers, and links to sites off-eBay, is not permitted anywhere on eBay including Store pages and other member-created content.

    If you wish to provide your customer service phone number for post-transaction support, you can use one of eBay's features that make your customer service phone number available when a buyer uses "Contact Seller." You can opt into the feature within "Manage communication with buyers" in your account settings.

  • Are Stores with a personalized billboard considered “customized?”

    No. All Stores are able to upload a billboard, logo, and description. We encourage sellers to update these fields to provide a better buyer experience. (View an example.) If the Store tool you use does NOT have a Store billboard upload option, please click update my Store management tool and follow all of the instructions. The next time you select the "Edit Store" link you will be able to upload a billboard.

  • How will the new experience help improve SEO traffic?

    Active content such as JavaScript and Flash hinders mobile purchases, creates longer load times, and increases security vulnerabilities. The new Stores experience will be active content-free and comply with HTTPS (security) requirements, which will enable search engines like Google to find the new pages more easily. The new pages will also be mobile-optimized at the platform level for the first time, which will help boost search engine rankings, and is designed for optimal display on web, mobile browsers, and tablets.

  • Will eBay Stores continue to have its own local search capability?

    Yes. Consumers will be able to search for items within a Store in the main eBay search bar.

  • Can I showcase featured items?

    Yes. The new storefront experience allows for top level placement for featured items. If the Store tool you use does NOT have a featured items option, please click update my Store management tool and follow the instructions. After you update your Store management tool, you will be able to select listings to feature the next time you select the “edit Store” link.