Holiday Playbook

Your guide to tips and trends for more sales this season

The Rush of the Holidays. The Joy of a Plan.

Bookmark this page now and then check back regularly for proven insight, the hottest inventory to source, and selling tip and tools. Get ready to thrive during the peak selling season

Here's What Buyers Expect


Inexpensive or free shipping


Well-stocked merchandise


competitively priced items

Set Up Your Store for Holiday Success

Expand all Collapse all

Prepare Now for Selling Success

Manage your inventory

Get competitive inventory insight on sourcing guidance in the seller hub.

Set your returns policy

Select your return policy and tell your buyers what they can expect.

Wrap up a professional look

eBay-branded shipping supplies add a quality to impress the buyers.

Guarantee Your Delivery Dates

ebay guaranteed delivery

Qualified sellers can opt in to eBay Guaranteed Delivery. Shoppers will see more of your items and you'll build buyer confidence.

Get Ready! We're Sending Buyers Your Way


Among the most visited ecommerce sites in the US last year


New, active buyers that were added over the past year


Percentage of sales on eBay through mobile