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Track listing performance, optimize your business and sell more with the Listing Analytics application
Get insight into the visibility, clicks and sales your listings are generating. Learn about your best and worst performers and revise listings right from the app to maximize sales.
What does your sales funnel look like?
Impressions: Get your listings seen—the number of impressions is the number of times your listing was viewed. The impression count is the widest part of the sales funnel. An impression is counted any time a buyer sees a search results page that includes your listing.
Example: If your listing is on page 1 for the query "ipod", your item will receive an impression each time a buyer does a search for the keyword "ipod".
Clicks: Attract buyers to click on your listing—this is the middle part of the sales funnel. A click is counted any time a buyer clicks on a listing from a search results page.
Note: Multiple clicks from the same user are counted as 1 click. Only clicks from search result pages are counted. Clicks from other sources (marketing emails, my eBay, etc.) are not included in this count, so it may not match the view item counter on a listing.
Sold Items: After clicking on your listing, a buyer must be enticed to purchase your item. This is the number of items sold for a given listing and the narrowest part of the sales funnel.
Note: A multi-quantity or multi-variation listing can have multiple sales on a single listing. An Auction-style or single quantity Fixed Price listing may also have multiple sales if it has been successfully sold and relisted with new inventory.
Follow general guidelines and best practices for listing Fixed Price and Auction-style on eBay. This application will help you optimize against those best practices and provide tips for each part of the funnel.
You can access the application directly from the Applications tab in My eBay or from your Seller Dashboard.
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