As a stylist, I’m always interested in the space between what’s happening on the runway and what people actually want to wear. Right now, we’re looking beyond newness and back into fashion’s collective memory—rediscovering pieces, eras, and houses that already have a story, and finding new ways to make them feel like our own.
That was my starting point for this edition of the eBay Watchlist. Across the report, I see a bigger shift toward vintage authenticity and individual storytelling. The most interesting pieces aren’t necessarily the newest ones; they’re the ones that have something to say.
I used eBay’s data as a lens into that collective consciousness, translating what shoppers are searching for, what’s gaining momentum in resale, and the cultural moments influencing both into real, shoppable looks. I looked to the runway and street style for inspiration, then brought those ideas back down to earth, building outfits from pieces you can actually discover and shop on eBay. That’s where the breadth of the marketplace becomes so exciting: a current runway reference can lead you to a vintage designer piece, an archival accessory, or a familiar classic styled in an entirely new way.
Storied houses like Chanel are gaining fresh momentum on eBay, bringing renewed attention to pieces from previous decades already in circulation. We’re seeing how the cultural heat of an “It item” can translate into rising resale value. Shoppers are following the fashion world in real time while simultaneously hunting for the pieces that defined eras-past.
To me, that’s what makes fashion interesting right now: the conversation isn’t moving in one direction. It’s moving backward, forward, and everywhere in between.
eBay makes that kind of discovery possible—connecting what’s happening now with what came before, and giving us the freedom to build a wardrobe that feels less dictated by a trend and more reflective of the person wearing it.
Brie Welch
eBay Resident Stylist
Chapter 01
As a new class of creative directors reshapes Chanel, Dior and Gucci, attention is turning to the designers who defined the house’s previous eras. From Karl Lagerfeld’s Chanel to John Galliano’s Dior and Tom Ford’s Gucci, eBay data reveals a parallel interest in both fashion’s latest collections and its most influential creative chapters.
Searches for Matthieu Blazy jumped 291% as his first Chanel collection hit stores.
Listings for Karl Lagerfeld-era Chanel climbed 87% year over year.
*Global search increase from March-April 2026, global listing increase YoY from September 2025-September 2026
Searches for Jonathan Anderson rose 92% following his first Dior couture show.
Average sales prices for John Galliano-era Dior increased 81% year to-date.
*Global search increase from December 2025-January 2026, average sales price increase January-September 2026
Searches for Demna rose 42% following his first Gucci runway show.
Listings for Tom Ford-era Gucci increased 49% year over year.
*Global search increase from February-March 2026, global listing increase YoY September 2025 vs. September 2026
*Global listing increase YoY from September 2025 vs. September 2026, average sales price increase January-September 2026
eBay Live brings the fashion community directly into the shopping experience, connecting consumers with their favorite pieces, influencers, brands, expert sellers, and communities in real time from the eBay app.
The highest-value fashion & accessories sales on eBay Live in 2026 included iconic silhouettes from Rolex and Hermès.
*Based on eBay Live sales from Jan-September 2026
Sold for $170,365 by Tanner and Co
Sold for $31,376 by Reserved Luxury
Vookum’s “$5M Auction – BIGGEST LIVE EVER!” stream drew nearly 50,000 viewers, becoming eBay Live’s highest-value Fashion & Accessories stream of 2026.
Vookum also ranks as eBay Live’s top Fashion & Accessories seller by value of items sold this year, followed by Tanner and Co and Happy Jewelers.
*Based on eBay Live data from Jan vs. September 2026
*Global searches on eBay, year to date (January 2026 vs. September 2026)
Some of the best-selling finds on eBay across various price points prove there’s more than one way to build a watchlist—and gift list—for the holiday season and beyond.
Air Jordan and Nike lead this price point in volume of items purchased globally, alongside favorites from Longchamp, TAG Heuer, and Gucci.
*Selected from items with the highest volume of global eBay purchases from January vs. September 2026, grouped by average sales price.
Air Jordan and Nike lead this price point in volume of items purchased globally, alongside favorites from Longchamp, TAG Heuer, and Gucci.
*Selected from items with the highest volume of global eBay purchases from January vs. September 2026, grouped by average sales price.
Signature watches from Omega and Rolex are the most frequently purchased items at this price point, alongside handbag heavyweights from Dior, Fendi, and Chanel.
*Selected from items with the highest volume of global eBay purchases from January vs. September 2026, grouped by average sales price.
Signature watches from Omega and Rolex are the most frequently purchased items at this price point, alongside handbag heavyweights from Dior, Fendi, and Chanel.
*Selected from items with the highest volume of global eBay purchases from January vs. September 2026, grouped by average sales price.
When it’s time to go big, coveted Rolex models and the Audemars Piguet Royal Oak lead by purchase volume among items with an average sales price at this level. The Hermès Kelly and Birkin ranks among the most purchased finds, showing that handbags have a place among coveted timepieces.
*Selected from items with the highest volume of global eBay purchases from January vs. September 2026, grouped by average sales price.
When it’s time to go big, coveted Rolex models and the Audemars Piguet Royal Oak lead by purchase volume among items with an average sales price at this level. The Hermès Kelly and Birkin ranks among the most purchased finds, showing that handbags have a place among coveted timepieces.
*Selected from items with the highest volume of global eBay purchases from January vs. September 2026, grouped by average sales price.
*Based on total Authenticity Guarantee-eligible items sold across all eBay sites from January vs. September 2026
Chapter 02
From The Row’s signature Margaux Bag, seen on Zoë Kravitz and Kendall Jenner, to Gucci’s Giglio tote, spotted on Dakota Johnson and Suki Waterhouse, this year’s arm candy shows how cultural heat can translate to rising resale value. On eBay, average sales prices are climbing for some of fashion’s most coveted handbags.
*Percentages based on global average sales price growth on eBay from January 2026 vs. September 2026
From The Row’s signature Margaux Bag, seen on Zoë Kravitz and Kendall Jenner, to Gucci’s Giglio tote, spotted on Dakota Johnson and Suki Waterhouse, this year’s arm candy shows how cultural heat can translate to rising resale value. On eBay, average sales prices are climbing for some of fashion’s most coveted handbags.
*Percentages based on global average sales price growth on eBay from January 2026 vs. September 2026
With resale values rising, pieces sitting in your closet could be worth another look. eBay’s listing tools make it easy to generate optimized titles, pricing guidance, categories, and descriptions, so sellers can list pieces quickly when demand is high.
List nowIconic designer handbags are flooding the resale market. Listings for archival handbag styles are climbing, led by Balenciaga, Loewe, and Valentino. Meanwhile, Erling Haaland, Jacob Elordi, and Shai Gilgeous-Alexander are bringing statement bags into the menswear conversation.
*Increases based on global listing growth from September 2025 vs. September 2026
From the Cartier Tank seen on Harry Styles to the Rolex 1908 on Leonardo DiCaprio, elegant timepieces are having a moment across celebrity and street style.
Their cultural cachet is mirrored on resale, with average sales prices rising for coveted models from Cartier, Rolex and other luxury watchmakers.
*Percentages based on global average sales price growth on eBay from September 2025 vs. September 2026
Their cultural cachet is mirrored on resale, with average sales prices rising for coveted models from Cartier, Rolex and other luxury watchmakers.
*Percentages based on global average sales price growth on eBay from September 2025 vs. September 2026
Retro runners, basketball classics, and coveted collaborations are gaining resale value, with average sales prices climbing for standout sneakers on eBay as shoppers look to throwback performance styles for what’s cool underfoot.
*Percentages based on global average sales price growth on eBay from January-September 2026
Retro runners, basketball classics, and coveted collaborations are gaining resale value, with average sales prices climbing for standout sneakers on eBay as shoppers look to throwback performance styles for what’s cool underfoot.
*Percentages based on global average sales price growth on eBay from January-September 2026
*Rankings based on most expensive items sold across all eBay sites in the Clothing, Shoes & Accessories category between January-September 2026
Chapter 03
Matthieu Blazy’s era at Chanel is bringing fresh resale momentum to the house and new interest in previous decades of Chanel that are already in circulation.
Louis Vuitton and Gucci have held the top two spots among eBay’s most-purchased luxury brands for five consecutive years, while Chanel climbed from fifth to third in 2026, its highest position in five years.
*Rankings based on global eBay purchases from all 2022, 2023, 2024, 2025 and January 2026 - September 2026
2024 Top sold items
2025 Top sold items
2026 Top sold items
*Rankings based on global eBay purchases from January to September 2026
From Zendaya wearing a vintage Spiderman tee on the red carpet to fans revisiting music, movies, and cultural references from the past, an effortless t-shirt brings a high-low element to dressing. Global eBay users searched for “vintage t-shirt” more than 5,532 times per hour in 2026, and many of the originals can be found on eBay.
*Search velocity based on global eBay searches from January-September 2026
From Zendaya wearing a vintage Spiderman tee on the red carpet to fans revisiting music, movies, and cultural references from the past, an effortless t-shirt brings a high-low element to dressing. Global eBay users searched for “vintage t-shirt” more than 5,532 times per hour in 2026, and many of the originals can be found on eBay.
*Search velocity based on global eBay searches from January-September 2026
From breakout pieces to buzzy designers and statement shoes, Fashion Month sent shoppers searching. Early eBay data offers a snapshot of the runway moments already resonating beyond the front row.
Shop the trendPrada’s Spring 2027 runway put the skirt firmly in focus, with shoppers turning to eBay in the days following the Milan show.
Global eBay searches for “Prada skirt” spiked more than 360% compared to the beginning of September.
*Global search increase from September 1 - September 24, 2026
Prada skirts
Simone Rocha’s Spring 2027 show sent shoppers searching for the brand, while Glenn Martens’ final Diesel collection sparked renewed interest in the designer.
Searches for Simone Rocha increased over 95% compared to the beginning of September.
Searches for Glenn Martens increased over 45% compared to the beginning of September.
*Global search increase from September 1 - September 24, 2026
Simone Rocha
Footwear demanded their share of the spotlight, too.
The slingback is having a moment, with searches for slingback heels and specifically, Chanel slingbacks increasing over 65% and 50% respectively since the start of fashion month.
*Global search increase from September 1 – October 8, 2026
Chanel slingbacks
