Skip to main content

Certified by Brand

The pieces you love, certified by the brands you love

Shop new and certified pre-owned watches, handbags, and jewelry.

Browse the selection

  • Direct from brands

    All products are direct from the brands or their authorized sellers.

  • Trusted selection

    A diverse lineup of brands and products, including certified pre-owned and new.

  • Brand-backed

    Certifications and/or warranties are provided by the brands.

  • Money Back Guarantee

    This eBay guarantee covers your purchase price plus original shipping.

Shop the brands you love

More brands coming soon. Check back for updates on additional brands joining our Certified By Brand program.

What is Certified by Brand?

Certified by Brand refers to watches, jewelry and handbags inventory provided and authorized by the brand. It applies to items sold directly from a brand’s eBay storefront or by a brand authorized seller on eBay. Currently Certified by Brand is only available for buyers located in the US. Check back for additional countries to be added.

What is an Authorized Seller?

Some brands choose to sell through an Authorized Seller. These participating sellers receive inventory directly from the brand and are allowed to sell on their behalf.

What do you mean by certified pre-owned?

Certified pre-owned refers to pre-owned inventory that is provided, verified and certified by the brands or their authorized sellers. All pre-owned inventory part of the Certified by Brand program is certified pre-owned.

Which inventory qualifies for Certified by Brand?

Qualified items supplied directly from brands that are new, certified pre-owned, limited editions and exclusive from sellers located within the United States. Qualifying inventory will display “Certified by Brand” on the listing page.

An icon of a price tag

Direct from the

An icon of a thumbs up


An icon of a rectangular certificate with an award ribbon in front of it.


An icon of a shield with a check mark in the middle of it.

Money Back

Which brands are part of the program?

Currently, Certified by Brand is available for Abingdon, ADPT (All Day, Purpose, Terrain), Afarin, Alberto Milani, ALOR, Archetype, Avi-8, Badgley Mischka, Birthstone Jewelry, Bruno Söhnle, Bulova, California Watch Co., Christopher Designs, Citizen, Diana M Jewels, Disney, Dooney & Bourke, Ernst Benz, Hearts On Fire Invicta, I.Reiss, Judith Ripka, Kipling, Laco, Le Vian, Lika Behar Collection, Marathon, Memoire, Meira T, Out of Order, Perrelet, RGMT, Roman+Jules, SevenFriday, Spinnaker, Thomas Earnshaw, Xeric, and Zodiac Watches. Check back for updates and new watches, handbags, and jewelry brands.

In addition, new storefronts are launching soon: Asterisk, The Sak, Konstantin Chaykin, SISU, and Vianney Halter.

Which Certified by Brand items are covered by warranty?

All Certified by Brand inventory is brand-backed with proof of authenticity. Watch purchases come with a minimum 1 year warranty. Jewelry and handbag purchases include a certificate of authenticity.

Does Certified by Brand inventory qualify for Authenticity Guarantee?

Certified by Brand items will not go through our Authenticity Guarantee service because qualifying inventory is direct from the brand and therefore authentic.

What if I’m not happy with my purchase?

You have 14 days to return a Certified by Brand item, subject to certain exceptions. To learn more about eBay’s hassle-free returns, click here. eBay Certified by Brand items are also backed by eBay’s Money Back Guarantee.

Need more help?

If you’ve still got questions or need help with an order, visit eBay’s Customer Service.

Additional site navigation