You can enter up to 1,000 characters in your Store description. Buyers can see 160 characters, but they can expand and view the full description. Use your description to describe you business, your product theme, or Store policies.
In addition to appearing on eBay, your description may appear in popular search engines, such as Google. Use complete sentences, not standalone keywords, to explain to buyers the theme of your Store and what you sell.
Only if you want to. If your current Store has a custom rectangular logo, you'll notice we've squeezed your logo into the square space reserved for it in your new Store. Or, if your current Store has no logo, or uses a logo that we created, you'll notice that we've replaced it with an unbranded default square logo.
Either way, while you can certainly keep the logo we've added, we strongly recommend that you replace it with a square logo of the same dimensions on each side. We require an image that's a minimum of 150 pixels x 150 pixels. To ensure that your logo appears correctly when you share your Store on social sites such as Facebook, we recommend that you upload a 300 pixels x 300 pixels image to your Store. This layout is tablet-friendly and provides a more professional, modern look.
If you don't have a new square logo available when you first update to the new Store experience, you can always upload it later.