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Picture policy


Photos are one of the most important parts of a listing. Pictures let buyers see details that you can't put in words, and allow them to form accurate expectations around their purchases. Including clear and detailed photos of your items will help you to keep buyers happy by letting them see exactly what they will be getting. We require at least one photo in your listing, but suggest that you include many clear pictures of your item.

Make sure your listings follow these guidelines. If they don't, some or all of your listings may be ended or not displayed in the eBay search results. You may also be subject to a range of other actions, including listing fees not being refunded and limits of your buying and selling privileges.

What are the guidelines?



  • Include large, clear photos of the item for sale

  • Include pictures of any flaws so that buyers can see what they are getting

Not allowed

Not allowed

  • Including photos that don't accurately represent the item for sale

  • Placeholder images used to convey messages, such as no image available, or out of stock, or other marketing messages

  • Stock photos for used, damaged or defective items

  • Adding borders to your photos

  • Using a picture that is less than 500 pixels on the longest side

  • Adding additional text, artwork, or marketing to photos

  • Watermarks of any type, including those used for ownership attribution

Why does eBay have this policy?

High quality images improve the buying experience. Listings that follow these guidelines are more likely to result in a sale and show up in Google or other search engines.

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