eBay's Affiliate Program Frequently Asked Questions

Thanks for your interest in eBay's affiliate program, the eBay Partner Network. We've answered some of the most frequently asked questions here to help you learn more about eBay's affiliate program. Additionally, you can visit our home page for more information.

What is eBay Partner Network (ePN)?

eBay Partner Network is eBay's in-house affiliate program. eBay Partner Network:

  • Enables you to monetize your traffic with a global reach and appeal to eBay users around the world.
  • Offers a competitive commission rate and makes it easy to monetize your website and/or social pages with highly relevant and unique items.
  • Enables you to become a long-term partner with eBay, one of the biggest brands on the Internet.

Apply now and join us!

How does eBay's affiliate program compare to other affiliate programs?

Because of eBay Partner Network's breadth of inventory, global brand and high conversion rates, we are viewed as one of the most attractive affiliate programs for publishers in the space. Furthermore, we are constantly improving our data structure, our tools and our compensation algorithm to ensure that our program is as user friendly and ROI positive as possible for publishers.

Please note that there are no restrictions concerning participating in the eBay Partner Network along with other affiliate programs. Many of our affiliates participate in multiple programs.

How does eBay Partner Network reward affiliates?

When you drive traffic to an eBay site and it converts into a Winning Bid or Buy It Now purchase, you'll earn a percentage of eBay's revenue. Essentially, the more revenue your traffic generates for eBay, the more you'll be paid.

Pricing is based on a set of category-level commission rates, ranging from 40% to 80%. You can earn even more with a 200% bonus by driving new and reactivated eBay buyers to purchase. Click here for our rates by category and program country.

In terms of payments, eBay affiliates who have accumulated earnings of at least $25 in their home currency (USD, Euro, CAD, AUD, GBP) are paid each month. We offer two methods of payment—you can choose either direct deposit (available in 11 countries) or PayPal, and both options are free.

There are no invoices to send and no data to track—all payments are taken care of by eBay Partner Network. 1099s for tax reporting purposes are issued to affiliates earning over $600 in a year.

How difficult is it to get approved as an eBay Affiliate?
We encourage anyone who is interested in becoming an eBay affiliate to apply. If you comply with our Terms and Conditions, the likelihood of approval is very high.
Once you apply to ePN and become part of the eBay affiliate program, you'll get access to a variety of banners, buttons, text links, our API and other tools you can add to your site or social page. Everything you need to get started is available via the Tools section within our Publisher Portal. You can add as many affiliate ads and links as you would like, and can choose to promote specific items or categories that appeal to your visitors.
Can I be compensated for promoting eBay through social media?
Facebook, Twitter and Tumblr are among the acceptable platforms for promoting eBay and are eligible for compensation. For the most part, if the social platform allows users to add affiliate links then we allow it. Please be careful as you will be responsible for complying with all terms of use applicable to these third party sites if you share Links or Promotional Content on them.
Once you apply to ePN and become part of the eBay affiliate program, you will have access to a wide variety of creative resources. You are welcome to use any of the graphics provided, many of which contain the eBay logo. You may not alter or modify any banners or buttons without obtaining prior written permission from eBay. You must also secure permission before using any third party's copyrighted materials. If you are unsure about your rights to use or modify the materials for your website, please email epn-cs-english@ebay.com and we will be glad to help.
What should I focus on to drive more earnings?

The websites and social pages that do the best with eBay Partner Network excel at creating a great user experience. Optimization tips include:

  • Develop relevant copy and regularly update it.
  • Encourage user-generated content, such as product reviews.
  • Integrate eBay listings into your site, as this generally performs better than static creative or text links by themselves, unless text links are embedded into relevant content. Use the data you have about your visitors' demographics and interests to showcase the most relevant listings.
  • Always inform a user they are going to eBay.
  • Use the geo-targeting functionality to ensure your traffic is directed to the most relevant eBay site.
  • Consider which landing page on eBay you direct your traffic to carefully; the eBay homepage is not always the best option.
  • Use Advanced Search options to further target your landing pages.
  • Target new users.
  • Continually measure, test, analyze and optimize.
What if I have more questions?
For additional questions about ePN and the eBay affiliate program, you can visit our website, blog or forum. You can also contact a customer service representative at ePN-cs-english@ebay.com.

Apply Now to the eBay Partner Network

Drive quality traffic to one of our partners and get paid for it.

Apply Now!