Your Seasonal Playbook

Your guide to the most up-to-date tips, best practices, and tools for selling success on eBay throughout the year.

Lady carrying eBay package

It's here: our guide to holiday shipping for sellers

This holiday season will be unlike any other. So, as buyers get set to shop early, often and online, be sure to check out our holiday shipping guide. It has the latest consumer trends you'll want to consider, plus tips and resources to make your holiday selling season as seamless as possible.

8 Tips to Help You Plan for Selling Success

Use these proven tips to get ready for selling success during peak selling periods.

Research Trends and Products

Dive deeper with Terapeak + eBay.

Determine What to Sell

Plan what products to source and how to price them.

Optimize Your Listings

From pictures to pricing, follow these best practices.

Help Buyers Find Items

Match products with sellers' search terms.

Optimize for Mobile

More and more of your customers are mobile.

Ship with eBay Supplies

Your buyers trust the eBay brand.

Calculate Returns Costs

Estimate your costs for free returns.

Do More with an eBay Store

Get more out of the eBay marketplace.

The Perfect Listing

There are four parts to the perfect listing.

Title - Item Specifics - Quality Photos - Price

Examples of Perfect Listing Titles:


Lululemon Cashmere Sweater Medium Blue Mens V Neck New Long sleeve

Womens Astros Jersey Fits Small Medium Pink Stripe Polyester Vintage 80s Retro


Dell Latitude E7450 14" i5-5300u 2.3GHz 8GB RAM 256GB SSD Windows 10 Home

Google Chromecast 1st Gen H2G2-42 International HDMI Digital Media Streamer New


Hallmark Keepsake Ornament 2010 A Tree for Three Winnie the Pooh Collection Pre-owned

The Umbrella Academy Season 1 - TJ McGibbon (Young Vanya) Autograph FP VL New Card

Pro Tip: Perfect titles AND item specifics help searchability of your listings.

8 Tactics for Social Marketing

Opportunities to market your business on social media platforms are endless.

  1. Set up an Instagram or Facebook account and use them to attract buyers to eBay.
  2. Actively post at least once a week (same day if you're doing it once a week) to build up consistency with your followers.
  3. Plan a series of posts in advance so you can easily post each time.
  4. Post about expertise in the area of core items you sell or on something you've posted that you know about. Tag @ebayforbusiness when you share a video or tips buying guide on Facebook.
  5. Post testimonials and positive comments you receive from customers (screen shots from feedback or My Messages).
  6. Show off your products.
  7. Collab with others to put outfits together from your individual listings.
  8. Hashtag the brands you're promoting.

Sell More during Peak Selling Periods

Maximize your sales throughout the year with these tools and resources.

Centralize Your Business

Manage your business with one convenient tool.

Boost Your Visibility

Improve exposure with Promoted Listings.

Sell More with Volume Pricing

Your customers will spend more, buy more.

Ship Items to Buyers Fast

Offer fast, free Guaranteed Delivery.

Cash In on Post-Sale Opportunities

Post-sale tips and best practices to keep the momentum going.

Get More Value with eBay Labels

Print, manage, track, and save with eBay labels.

Buyers Look for Free Shipping

Incorporate your shipping cost in the item price.

Keep Selling After the Sale

Offer post-sale deals and discounts.

Taking “Time Away”

Everyone occasionally needs some time away - whether it’s to recharge your batteries, take care of an emergency, or catch up on orders during peak times.

You can let buyers know you’re away for a period of time without worrying. When you indicate you’ll be away, your handling and estimated delivery times will automatically be adjusted. You can also schedule this time in advance.

Change Settings

Stay Current with Seller Insights and eBay News

Get tips and inspiration from sellers like you throughout each selling season.

Listen to our Weekly Podcast

Weekly tips on starting, running, and growing your business.

Learn from Other eBay Sellers

Connect with sellers like you.

Stay Current with eBay News

Need-to-know updates for your eBay business.

Don't Miss a Sale. Save these Handy Checklists.

Save or print these checklists to stay on top of key selling dates.

New Sellers Checklist

Refresh for Experienced Sellers

Was this page helpful?

0 / 100

Please leave the following fields untouched.