• Leverage basic marketing programs
  • Email blasts and newsletters 
  • Phone calls to friends and family
  • Flyers and postcards
    • Standard TA flyers (must sign in to download materials)
    • eBay Rethink Initiative flyers and postcards 
  • Search Engine Keyword Marketing
  • Google AdWords^TM
  • Public Relations
    • TA PR Toolkit (must sign in to download materials)
    • eBay Rethink Initiative Media Contact Letter Template 
  • Coupons and incentives
  • TA logo and contact information in your listings and About Me page
  
  

• Leverage advanced marketing programs
  • Other local advertising
  • Local seminars & presentations
  • Events 
  • Other online advertising (e.g., banner ads) 
  • Charity auctions
  
  

• Obtain referrals from previous clients

• Target high-potential customers

• Optimize marketing program performance
  • Track the performance and effectiveness of your marketing programs (e.g., costs, number of customers acquired via each program, etc.)
  • Test different messages and creative designs
  • Adjust your marketing messages and spending accordingly

• View past workshops on lead generation
  • Generating Leads I - The Basics (Referrals, Email Marketing, Flyers)
  • Generating Leads II - The Basics (PR, Events) 
  • Generate Leads with Google Keywords

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