Key Word Spamming Is Not a Method of Eating a Processed
You may not be aware of this but "key word spamming" is not allowed on eBay. Often times sellers are not aware that
the way in which they have created their listing, or described their item results in key word spamming.
What is key word spamming?
Key word spamming is the practice of including brand names or other "key words" for the purpose of gaining attention
or diverting users to an auction listing. Key word spamming is unfair to members who may be searching for a specific
item and receive search engine results of listings, which are not selling the item. It is also a manipulation of our
search engine. Users often are confused and frustrated by such tactics. Certain uses of brand names may also constitute
trademark infringement and could expose sellers to legal liability. (see below for more details on this subject)
eBay Policy on Key Word Spamming.
Excessive use of key words, including (but not limited to) brand names, which are referenced for the purpose of
attracting or diverting bidders to a listing is considered key word spamming and is not permitted.
Here are some examples of key word spamming that are not permitted:
LISTS OF WORDS
- The inclusion of words that are simply listed to attract viewers via our search engines and are not part of a context
based item description. For example, it would not be permissible to state the following in your item description: "oil
reproductions, art recreations, gallery, art gallery, impressionist, impressionism, oil paintings, reproduction, painting,
recreation, copy, quality, reproductions, recreations, realistic, copies, paintings, old masters, replica, posters, prints,
- The inclusion of words that are simply listed to divert viewers to your other eBay items. For example, it would not be
permissible to state "Please view my other eBay listings for Beanie Babies, vintage Barbies, Rolex watches, and Chanel scarves."
It would be acceptable to state "Please click here to view my other eBay listings."
HTML included in the listing, such as hidden text (for example "white on white") or source tags (meta or header tags) are not
DROP DOWN BOXES
Inclusion of a drop down box in order to provide buyers with a list of items offered in other auctions. Because the search
engine will pick up words listed within the box, this interferes with the search results, and is thus not permitted. As an
alternative, sellers may include drop down boxes on their About Me pages, as this would not interfere with the search engine.
Related to the key word spamming issue is the use of brand names in your title or description. Please bear in mind that the
following will also not be permitted:
EXTRA BRAND NAMES IN TITLE
Any use of a trademarked (brand) name in the title of a listing where products of that brand name are not being offered.
NOT THIS, NOT THAT
A title or description for a listing that reads, for example: "Gucci Purse (not Louis Vuitton, Armani, Prada)"; or "I also
sell Gap, Nike, Gucci, Rolex, etc."; or "Please see my other auctions for Beanie Babies, Pokemon and Star Wars items."
Members can report prohibited, questionable and infringing items to eBay by
Thank you for making eBay a fun and safe place to trade!