Productivity Tools Policy Updates Technology Promotional Efforts and Partnerships ebay

ISSUE 16 December 20, 2000


This Issue's Features

Buy It Now--> Great Tips For Using This Great Feature

Do your customers hate waiting for your auctions to end? Are buyers itching to purchase your items immediately? With Buy It Now they can.

When you list, simply add the FREE Buy It Now feature to your items. You specify a price at which you are willing to sell the item immediately, a buyer clicks the Buy It Now button on your listing, and the listing ends. You can sell your item right away!

Your buyers will like this feature because they can purchase items without waiting days for the listing to end. As a seller, you benefit by completing transactions super-fast, and at a price you determine.

Here are some tips to get the most out of this feature:

1. Accept credit cards when you offer Buy It Now. Buyers who have told us that they will use Buy It Now, want to pay for items immediately with credit cards. By using Instant Purchase from eBay Online Payments by Billpoint, you'll be able to offer buyers what they are looking for in a timely manner.

2. Keep your Buy It Now prices competitive. If you set Buy It Now prices that are too high, buyers may be alienated from your item and they may fail to bid.

3. Remember that Buy It Now is only available to the first bidder. The feature is designed this way to encourage early activity on your items. Buyers told us that a Buy It Now price (that disappears after bidding starts) forces them to make a decision about your item earlier. Whether they buy or bid, you're still a winner because more activity means your items stand a greater chance of selling.

4. If you are interested in selling items at a fixed price, simply list an item with the same start price and Buy It Now price. That will act as a signal to buyers that you are ready to deal with them right away!

For more information on the Buy It Now feature, please go here. We hope you enjoy using Buy It Now!

eBay Online Payments--> Be Safe, Profitable, and Merry with Billpoint!

The holidays mean more sales for PowerSellers! As sales volumes increase, take the time to ensure safe and smooth transactions by observing the following tips:

  • Represent the items your are selling fairly and accurately
  • Clearly state your return policy on your invoice
  • Ship with a tracking number and insurance
  • Respond promptly to buyer questions

For more safety and fraud prevention tips, visit Billpoint's Safe Commerce Tips.

Want guaranteed payments? Try Billpoint's FREE electronic check payment option. It's fast, easy, and 100% guaranteed!

For further questions about Billpoint, please visit us here.

The History Channel--> Another Great Opportunity!

PowerSellers! Because of you, we were able to locate three unique items for the History Channel's Lost and Found auctions. These included Frank Sinatra's cashmere slippers, a Kamikaze Suicide Boat pilot's steel helmet and goggles and the Fort Henry American flag swatch. Now we are looking for more! The next filming starts the 3rd week of February 2001, so please let us know what items you have to offer for this high-profile auction.

If you have something of interest for the Butterfields team to review, please contact Rachael Broth at rbroth@butterfields.com. Items chosen will be seen by over 30 million viewers per night and broadcasted 30 times per week. You will also be noted on the History Channel Gallery page on the eBay site. Happy Hunting!

Upcoming eBay Promotions--> Super Bowl XXXV

Are you ready for some football? It's Super Bowl time on eBay! Get ready to list items from past and present football teams, as well as memorabilia from all the players! Kick off will take place the week after Christmas and the promotion will continue through January 28, 2001.

During this time, we will be heavily promoting this exciting event! Whether you're offering tickets to the next Super Bowl in Tampa, Florida, Joe Montana's football from his last touchdown pass or Walter Payton's autographed jersey, we will work diligently to make this promotion a huge success for you. Mark your calendar and get ready to list your Super Bowl items for maximum selling success. Back to top



Technology Enhancements

Where Is an Item?

Have you ever listed an item and wondered where it is located on eBay? We have created a tool that will show you exactly where your item appears on the site. This feature is accessible from the Navigation Bar at the top of every eBay page. Simply click on "Services", then "Buying and Selling". A link to "Where is an item" will be available under "Manage Your Items for Sale".

You can also access this page by going here. We hope you find this feature helpful!

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Promotional Efforts and Partnerships

Country Living Magazine Promotes eBay Offline

Increase your sales by capitalizing on the Country Living Magazine promotion that is coming to eBay early next year! The promotion will focus on three merchandising areas: Depression Glass in January/February, Star-Patterned Quilts in February/March, and Ladder-Back chairs in March/April.

eBay will be promoting these items throughout the site and driving traffic to these specific areas. Country Living will be promoting this relationship in "Country Icon" and other sections of their magazine. As an eBay PowerSeller, we invite you to take advantage of this promotion by listing these types of items (during the time frames provided) to help improve your sales.


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Themestream - Helping to Grow Your eBay Business

Themestream, the Web's leading personal interest media company, is pleased to announce a powerful way for you to increase your sales. Simply use Themestream to post articles related to items you're selling on eBay and gain access to hundreds of thousands of people who are interested in what you're selling. You can link directly to your eBay About Me page or to specific items you are selling on eBay. Additionally, your existing customers can sign up to get your articles delivered directly to their inbox via email. Themestream is a great way for you to communicate with your buyers, and these are two excellent ways to drive traffic to your listings.

You can also earn extra money with Themestream. Every time someone reads one of your articles, Themestream will pay you two cents. Two cents may not sound like much, but it can add up fast! It's an easy way to earn extra cash while growing your business.

Increase your sales today by becoming a Themestream Contributor! To sign up and/or find out more information about Themestream, please go here.

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Policy Updates

Who Do You Write To When You Have A Question, Comment or Concern?

Ever wonder where a new feature is located on eBay? Would you like to tell us about the success eBay has brought to you? Do you have a Safe Harbor issue to report? Many of you have been writing to various eBay email addresses when you have a question, comment or concern. To whom should you write in one of these situations?

The answer is simple... We have a special email address set up just for PowerSellers! If you have a question, comment or concern, please send them to us at powerseller@ebay.com. A PowerSeller Specialist will be more than happy to answer your email in a timely manner, and, if necessary, make sure your email gets routed to the appropriate person at eBay to help you.

 

Important Dates to Remember

Jewelry Category Suggestions (jewelry@ebay.com) - January 1-10, 2001

Hanukkah - December 22-29, 2000

Christmas - December 25, 2000

New Years Day - January 1, 2001


Remember, for your specialized PowerSeller support, please email:powerseller@ebay.com


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Have a question?
As always, contact us at powerseller@ebay.com for a superior level of PowerSeller support.

Technology Enhancements
Buy It Now!
Do your customers hate waiting for your auctions to end? Are buyers itching to purchase your items immediately?
Promotional Efforts and Partnerships
Country Living Magazine Promotes eBay Offline
Increase your sales by capitalizing on the Country Living Magazine promotion, coming to eBay early next year!
Productivity Tools
Themestream
Themestream, the Web's leading personal interest media company, announces a powerful way for you to increase your sales.
Policy Updates
Question, Comment or Concern?
We have a special email address set up just for PowerSellers!

powerseller@ebay.com
Newsletter Archive
See other articles from past newsletters.
eBay PowerSellers Program
Find out about top level benefits and privileges available to you.
Dates to Remember
Jewelry Category Suggestions (jewelry@ebay.com) - January 1-10, 2001

Hanukkah - December 22-29, 2000

Christmas - December 25, 2000

New Years Day - January 1, 2001