ISSUE 10, June 21, 2000
Picture ThisPicture Services Will Soon Be Available On eBay!
We've come up with something that will make including a picture in your eBay listing easier! We plan on launching
a pilot of our new Picture Services in late June in two categories: Antiques & Art and Pottery & Glass.
How will it work? Our Picture Services will be integrated into the Sell Your Item form. Most sellers will
simply have to drag and drop a picture that is saved on their hard drive into the "Sell Your Item" form. That's
itthe picture will be automatically placed in your listing!
Are you required to use Picture Services? Absolutely not. If you don't want to use Picture Services and
don't want to see the Picture Services Add Photos page on the Sell Your Item form, just click the opt-out box on
the Sell Your Item page. However, we do hope you will give this cool new service a try!
So how much does it cost? In our pilot program (and when the service is available in all categories), you
will be able to include up to 2 pictures per listing for FREE. You will also have the option of adding up to 4 more
pictures for 50 cents and enhancing your listing by displaying your pictures in a slide show format for $1.00.
Please be aware that Picture Services functionality will not be available through Mister Lister during the pilot
period. However, this will not affect the performance of Mister Lister. We anticipate Picture Services functionality
through Mister Lister, along with the rest of the categories, to be available in the fall.
Keep your eye on the Announcement Board for
updates on our Picture Services pilot launch.
See you in the pictures!
Optional Listing FeaturesThe Power Of eBay Listing Options
In the past, eBay users have asked us to research the effectiveness of optional listing features.
We have good news to share with you. The listing features that sellers purchase for their items (25 cents for
Gallery, $2 for Bold, and $14.95 for Category Featured) work well!
Here's what we learned after looking at a representative slice of over 600,000 listings with starting bids
between $25 and $50.
- Category Featured items sold for $92 more than items without any features.
- Bold items sold for $24 more than items that did not use bold or other features.
- Gallery items sold for $3 more than non-Gallery items without other features.
Very compelling numbers in our opinion, but there's more. We also looked at over 13 million listed items to see
if these features helped items sell. There's more good news to share:
- Category Featured items are 58% more likely to sell when compared to items without features.
- Bold items are 27% more likely to sell when compared to items without features.
- Gallery items are 8% more likely to sell when compared to items without features.
Overall, this means that most sellers made a very profitable return when using these selling options. That's
why you'll see us promoting them in the coming weeks in seller communication emails and a marketing campaign on
eBay. We hope you find the information helpful.
More Details about Our Research:
To get the conversion rate numbers (percentage of items that sell) we looked at a random sample of 9,489,776
items listed during the month of March. We took a look at all optional seller features and narrowed our research to
features, which were adopted on more than 10,000 items. Then, for those features, we looked at the conversion rate items
had when they used and when they did not use the feature.
To determine the value of each feature we looked within the first sample to select 524,000 items where the starting price
was between $50 and $100. We didn't count other price points in our research because we didn't want to bias the numbers
with sellers who list expensive items at artificially low starting prices. For each of the items we looked at the final
value of the item when the item used no features and also at the final value when the item used either category featured,
bold or gallery.
Note that we did not look at Dutch auctions in our research... we were only able to track auctions of single items.