Boost visibility with Promoted Listings

Promoted listings is available to all active eBay Stores subscribers in the US, CA, UK, DE, AU, and FRITES. It is also available to US or Global Top Rated Sellers who sell on the US site†.

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Promoted listings is a smart way to get your items noticed on eBay. It puts sellers merchandise in front of more active shoppers, boosting item exposure by 30% and increasing the likelihood of a sale.

Benefits of Promoted Listings


Boost item visibility by 30%*

Promoted Listings puts your merchandise in front of more shoppers and boosts item visibility by 30%*, thus increasing the likelihood of a sale.


Pay only when your item sells

You are not charged until a buyer clicks on your ad and purchases the item in 30 days


Monitor your success

Access to data to monitor performance and fine tune your campaigns to maximize sales

Top Rated Sellers and Anchor Store subscribers** are eligible to receive promoted listing credits.

  • ✓ Anchor Store subscribers are eligible to receive a $25 quarterly credit.
  • ✓ Top Rated Sellers (regardless of whether they have a Store) are eligible to receive a $30 quarterly credit.
  • ✓ Anchor Store subscribers who are also Top Rated Sellers are eligible to receive both credits, totaling $55 per quarter.
Simply start using promoted listings service and we will automatically credit the amount.

What Sellers are Saying

"Promoted Listings has given us the ability to increase exposure on key items during high seasonality time periods and drive traffic to low performing items. We are excited to continue to learn and grow this tool!"


Eric Bullington, VMInnovations

See how Promoted Listings drove $30:1 ROI for VMinnovations.
Read full story

"What I love the most about promoted listings is that you don't have to pay for it unless it sells, so you're not paying for marketing up front. The return on investment that I'm seeing with promoted listings is amazing!"


Theresa Cox, Clubred97


See how Promoted Listings drove $13:1 ROI for Clubred97. Watch video

TekReplay is a top rated eBay seller that specializes in quality refurbished Macs, iPhones, and iPads at competitive prices. Their goal was to increase sales and exposure for their Apple products on eBay. Promoted listings helped them triple their overall sales.


Dean Aaron Schultz, TekReplay


See how Promoted Listings increased items sold by 179% for TekReplay.
See full story

How it Works

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  • Quick set up that takes minutes
    • Choose the listings you want to promote
    • Set your ad rate
    • Launch your campaigns

    Promoted listings requires no additional creative or agency effort. Your ads are built right from your listings. It's that easy!

  • You're in control

    You determine the fee you are willing to pay to promote - from 1% - 20% of your item's final sale price (excluding shipping & taxes). Start, stop, or make changes to your campaigns at any time.

  • Increased visibility

    Ads can appear in prominent locations, such as 4th & 5th spot on first page of search results and view item page. Placement is influenced by the ad rate you set and its relevance, among other factors. To further elevate your promoted listings, prominent third-party product listing ads have been removed across the eBay platform and replaced with eBay promoted listings. Additional placements are planned.

  • Detailed reporting

    Easy access to reporting to help you monitor performance and fine tune your campaigns to maximize sales.

  • Clear billing

    Your promoted listings fee appears on your invoice for each item sold. No surprises.

Watch Short Videos on How to Set up Campaigns

Learn how to set up & manage campaigns in bulk

Learn how to set up & manage campaigns manually

Optimization Starts with Your Dashboard

Understanding Dashboard Metrics

Your promoted listings dashboard contains detailed reports on how your ads are performing. Specific metrics include:

  • Impressions: The number of times your ads appeared
  • Clicks: The number of times potential buyers clicked your ads
  • Sold: The number of items sold through promoted listings ads
  • Ad fees: The fee based on the ad rate set for your items at the time the buyer sees the ad
  • Sales: Number of items purchased within 30 days of a click on your ad

Strategies to Promote Your Listings

Select listings that drive results

Consider promoting items that would benefit most from added exposure and traffic. Think bestsellers, new listings, and seasonal must-haves.

Target your campaigns

Holidays, events, and seasons provide great opportunities to market your business and attract motivated buyers. Plan ahead and create inspiring targeted campaigns.

Set a competitive ad rate

Your ad rate is an important factor that influences the chances of your ad appearing. See current ad rate averages to help you determine the rate you want to set.

Test, test, and test again

Keep an eye on your promoted listings dashboard and make adjustments as necessary. Adding more great listings or slightly increasing your ad rate may yield better results.

Make the Most of Your Promoted Listings

Getting started with promoted listings

Discover tips, strategies, and best practices to take your marketing to the next level.

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Optimize your promoted listings campaigns

An insider's guide to creating effective promoted listings campaigns

Have a Question about Promoting Your Listings?

Find your answers in our FAQ center.

Go to FAQs