Boost visibility with Promoted Listings
Promoted listings is available to all active eBay Stores subscribers in the US, CA, UK, DE, AU, and FRITES. It is also available to US or Global Top Rated Sellers who sell on the US site†.
Promoted listings is a smart way to get your items noticed on eBay. It puts sellers merchandise in front of more active shoppers, boosting item exposure by 30% and increasing the likelihood of a sale.
Benefits of Promoted Listings
Boost item visibility by 30%*
Promoted Listings puts your merchandise in front of more shoppers and boosts item visibility by 30%*, thus increasing the likelihood of a sale.
Pay only when your item sells
You are not charged until a buyer clicks on your ad and purchases the item in 30 days
Monitor your success
Access to data to monitor performance and fine tune your campaigns to maximize sales
Top Rated Sellers and Anchor Store subscribers** are eligible to receive promoted listing credits.
- ✓ Anchor Store subscribers are eligible to receive a $25 quarterly credit.
- ✓ Top Rated Sellers (regardless of whether they have a Store) are eligible to receive a $30 quarterly credit.
- ✓ Anchor Store subscribers who are also Top Rated Sellers are eligible to receive both credits, totaling $55 per quarter.
What Sellers are Saying
"Promoted Listings has given us the ability to increase exposure on key items during high seasonality time periods and drive traffic to low performing items. We are excited to continue to learn and grow this tool!"
Eric Bullington, VMInnovations
See how Promoted Listings drove $30:1 ROI for VMinnovations.
Read full story
"What I love the most about promoted listings is that you don't have to pay for it unless it sells, so you're not paying for marketing up front. The return on investment that I'm seeing with promoted listings is amazing!"
Theresa Cox, Clubred97
See how Promoted Listings drove $13:1 ROI for Clubred97. Watch video
TekReplay is a top rated eBay seller that specializes in quality refurbished Macs, iPhones, and iPads at competitive prices. Their goal was to increase sales and exposure for their Apple products on eBay. Promoted listings helped them triple their overall sales.
Dean Aaron Schultz, TekReplay
See how Promoted Listings increased items sold by 179% for TekReplay.
See full story
How it Works
- Quick set up that takes minutes
- Choose the listings you want to promote
- Set your ad rate
- Launch your campaigns
Promoted listings requires no additional creative or agency effort. Your ads are built right from your listings. It's that easy!
- You're in control
You determine the fee you are willing to pay to promote - from 1% - 20% of your item's final sale price (excluding shipping & taxes). Start, stop, or make changes to your campaigns at any time.
- Increased visibility
Ads can appear in prominent locations, such as 4th & 5th spot on first page of search results and view item page. Placement is influenced by the ad rate you set and its relevance, among other factors. To further elevate your promoted listings, prominent third-party product listing ads have been removed across the eBay platform and replaced with eBay promoted listings. Additional placements are planned.
- Detailed reporting
Easy access to reporting to help you monitor performance and fine tune your campaigns to maximize sales.
- Clear billing
Your promoted listings fee appears on your invoice for each item sold. No surprises.
Understanding Dashboard Metrics
Your promoted listings dashboard contains detailed reports on how your ads are performing. Specific metrics include:
- Impressions: The number of times your ads appeared
- Clicks: The number of times potential buyers clicked your ads
- Sold: The number of items sold through promoted listings ads
- Ad fees: The fee based on the ad rate set for your items at the time the buyer sees the ad
- Sales: Number of items purchased within 30 days of a click on your ad
Set a competitive ad rate
Your ad rate is an important factor that influences the chances of your ad appearing. See current ad rate averages to help you determine the rate you want to set.
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