The VeRO

Protect your IP rights and ensure
legal compliance for selling.

2018 Spring Seller Update    See What’s New

What is the VeRO Program?

eBay is committed to providing our customers with a safe place to buy and sell while respecting the rights of intellectual property (IP) owners. The Verified Rights Owner (VeRO) program allows the owners of intellectual property rights and their authorized representatives to report listings that may infringe on those rights. Sellers and rights owners, use the tabs below to learn more about the program.

What Happened to My Listing?

What Happened to My Listing?

If your listing has been removed based on a VeRO report, you should have received an email with information on why your listing was reported and how to contact the rights owner directly for more information.

If you have concerns or questions about why your listing was removed, please contact the rights owner directly. Contact us in the following circumstances:

  • You can't find the rights owner's email address in your removal notification email
  • You sent an email to the rights owner, but they haven't replied after 5 business days

Sellers are responsible for making sure any item they offer for sale on eBay is authentic and its listing description doesn't infringe on the rights of others.

Examples of infringements

  • Items that bear the rights owner's trademark—such as a logo—but weren't made by the rights owner
  • Unauthorized copies of audio, video, or other media
  • Unauthorized use of a rights owner's images and/or text in a listing

To see more reasons your listing may have been reported, see the Frequently Asked Questions below. To see participant profiles of Verified Rights Owners with information about their intellectual property, see the VeRO Participant Profiles tab above.

I Want to Report a Rights Violation

I Want to Report a Rights Violation

We appreciate your help in identifying and reporting listings that you believe may infringe on your intellectual property rights.

Reportable listings include:

  • Unauthorized use of your content or photo in a listing description
  • Items that infringe on your intellectual property
  • Counterfeit or replica items

Ineligible reasons to report a listing:

  • Wanting to control where a product is resold by trying to enforce contracts or distribution of goods to authorized sellers (selective distribution)
  • Not allowing the sale if items are below a controlled price point (minimum advertised pricing or MAP)
  • Any terms a brand puts into their contracts that controls the way items are resold (contractual issues)
  • Government-controlled items that are illegal to sell (regulatory compliance issues)

If an item or listing infringes on your intellectual property rights, you can report the listing through our VeRO Program.

The most efficient way to report allegedly infringing listings is through our VeRO Reporting Tool. Here's how to sign up for the VeRO Reporting Tool:

  1. Register for an eBay user ID that has not been previously used for buying or selling.
  2. Submit your Notice of Claimed Infringement (NOCI) and be sure to include the user ID you created.
  3. Email the NOCI to us at
  4. Once we receive your NOCI, your new eBay User ID will be given access to our VeRO Reporting Tool and you will receive further instructions.
  5. All future reports should be submitted through the VeRO Reporting Tool.

You can also report alleged copyright infringements via a Digital Millennium Copyright Act (DMCA) notification sent to the eBay designated agent (contact information below) by providing ALL of the following information:

  • A physical or electronic signature of the person authorized to act on behalf of the owner of the copyright that is allegedly infringed
  • Identification or description of the copyrighted work that you claim has been infringed
  • Identification or description of where the material that you claim is infringing is located on the eBay site, with enough detail that we may find it on the eBay website
  • Your address, telephone number, and email address
  • A statement by you that you have a good-faith belief that the use of the allegedly infringing material isn't authorized by the copyright owner, its agent, or the law
  • A statement by you, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf

Contact the designated eBay agent:

By mail

eBay Designated Agent
583 W. eBay Way
Draper, UT 84020

By fax

(801) 757-9521

VeRO Participant Profiles

If you are a Verified Rights Owner, you may create a profile page which allows you to share information about your intellectual property rights with the eBay community. For example, you may provide information about:

  • Your company, products, and intellectual property (IP) rights (many rights owners include a list of their brands, trademarks, and/or copyrights)
  • The potential consequences of infringing on a company's IP rights
  • How to avoid problematic goods online; for example, by providing a list of items that you don't produce
  • How to contact you with questions or concerns
  • Other frequently asked questions

If you would like to have us post a free VeRO participant profile page for you, please contact for more information on how to start this process.

To see participant profiles of other Verified Rights Owners, see the VeRO Participant Profiles tab above.

VeRO Participant Profiles

VeRO Participant Profiles

To help you safely sell branded products on eBay, we offer the following pages written by intellectual property rights owners and similar organizations that work with eBay. These pages give information about the brands' products and legal positions. The rights owners are solely responsible for the content. Please contact the rights owners directly if you have questions. Some rights owners who work with eBay haven't contributed a page, so the list of brands is not comprehensive.

If you represent a rights owner with a page below and have concerns about it, please contact us at

Frequently Asked Questions

Seller FAQs

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  • What are some reasons my listing may have been reported?

    Trademark Infringements
    A trademark is a unique sign (such as a name, word, phrase, logo, or symbol) that a company uses to identify its products or services. For example, eBay® is the name of our company, but it's also a trademark used on our site and on various eBay products. Trademark laws are primarily designed to protect consumers from confusing one company's goods or services with those of another.

    Replica and Counterfeit
    It's illegal to sell counterfeits, fakes, or replicas of brand-name items. We don't allow these items to be sold on eBay.


    • Items that weren't made by the manufacturer but the items are labeled with the brand, like a purse that has a Burberry label on it that wasn't made by Burberry®

    Brand Name Misuse
    You may not use brand names in your listing if the product isn't manufactured by or compatible with that brand. You may use "compatible with," "fits," or "for" before a brand name if the item you are describing is specifically designed to be compatible with the products of that brand.


    • A generic case made for an iPhone uses the brand name "Apple®"
    • Listing an Adidas shoe and adding the brand name "Nike®"

    Logo Misuse
    If you include logos in your listing descriptions, make sure you're authorized to use them. Using someone's logo without permission is a violation of trademark laws and can be misleading for buyers. Creating a logo that's similar to someone else's can also be a trademark infringement.


    • Listing a branded item and including logos in your description or images without authorization

    Listings that contain a misrepresentation regarding an item's warranty are in violation of trademark laws. Information relating to the warranty of a product is considered material information and should never be misrepresented. You should read the warranty or contact the manufacturer to be sure that the warranty is eligible for a buyer before mentioning it in a listing.


    • Listing a product and including information about the manufacturer's warranty without checking to see if it covers resale of the product

    Copyright Infringements
    A copyright is the legal protection given to authors of creative works, such as movies, music, software, photographs, and books, both published and unpublished. Copyright protection prevents others from using the work without permission.

    Image and Text
    Using someone else's image or description without authorization violates copyright laws. If you use text or an image that was created by someone else be sure that you have permission to use the text or image.


    • Images or text copied from websites or internet searches
    • Stock photos and text used without permission
    • Images and text copied from listings of other eBay members
    • Scans or text copied from catalogs or advertisements

    Media, Software, Movies, Paintings
    Selling unauthorized copies of media, software, movies, or paintings violates copyright laws. Unauthorized copies include (but aren't limited to) backup, pirated, duplicated, or bootlegged copies. Copyright protection prevents others from using creative works without permission. It may also limit the right to distribute the copyrighted product.


    • Burning unauthorized copies of movies or music and selling the copies
    • Opened software subject to licensing agreements
    • CD-Rs or DVD-Rs that include multiple copies of books or images

    Design Right (Europe, Asia, Australia, and New Zealand only)
    Design Right applies to the way something looks, the shape and configuration of a product, but not its functionality. Design Rights protect designs from being copied and used by someone else.


    • The shape and material used to create a designer sofa is copied and used to create an imitation or look-a-like

    Patent Rights (Europe)
    A patent is a specific set of rights granted to inventors, giving them the right to exclude others from making, using, and selling their invention. Patents are registered with each region's patent and trademark office.

    Parallel Imports
    Some products are intended for sale in a specific market or country. The sale of these products into another country or market could violate trademark or copyright laws. We strongly encourage our members to educate themselves about the laws of their own country, as well as the countries where they plan to do business.


    • Product intended for sale only in the United States is listed for sale to buyers in Europe
  • How can I create legally compliant listings?
    • Create your own listing content
      Write your own descriptive text for your listing and take your own photos. Don't use text or images from other listings on eBay, web searches, manufacturers' websites, third-party product catalogs, or other sources without specific permission from the owner of the content. If you're creating a listing that has been added to the eBay catalog, you can take advantage of the information that is already available.
    • Make sure the statements in your listing are accurate
      Make sure that all statements and claims in your listing are accurate and complete. Rights owners may object to listings that contain false, inaccurate, or misleading claims about their brands or products.
    • Use brand names appropriately
      If you're selling a brand-name product, you can mention the brand name in your listing and include photos that you've taken of the item you're selling. However, don't suggest that you're an authorized dealer/reseller if you're not.
    • Review the VeRO participant profiles created by intellectual property rights owners
      We encourage intellectual property rights owners who report items through the VeRO program to create a participant profile that explains their policies and procedures concerning infringing items. If you have questions or concerns about a specific item you're interested in selling, check the VeRO Participant Profiles tab on this page to find the profiles created by rights owners.
  • What happens if I have more than one VeRO violation?

    Sellers who continue to violate intellectual property rights may be subject to a range of consequences, from selling restrictions to full suspension from the site.

  • Why was my listing removed when there are other listings just like it?

    You may see items on eBay that are similar to your listing but haven't been removed. There are a few reasons why this could happen:

    • There might be a difference between your listing and the other that isn't obvious
    • An intellectual property rights owner may have reported your listing as allegedly infringing, but hasn't yet reported the other listings

    If you see another listing that you think violates the rights of the owner, please email the rights owner.

  • Will my fees be refunded?

    If we removed your listing because of a policy violation, we may or may not refund your fees for that listing, depending on the policy you violated and whether you've violated our policies in the past.

  • What if I think the rights owner made a mistake in reporting my listing?

    If your listing was reported and you believe your listing was removed in error, contact the rights owner directly. The email we sent you about the removal will include the rights owner's contact information. If the rights owner has made a mistake, they should email eBay to retract their report.

  • How can I file a counter notice? (US only)

    Counter notices can only be submitted for US-based copyright reports, in compliance with the Digital Millennium Copyright Act. Find out what information you need to provide when filing a counter notice as outlined under 17 U.S.C. section 512(g)(3). Once we receive a valid counter notice, we'll provide a copy of the notice to the VeRO participant and inform them that the listings will be reinstated after 10 business days if they don't inform us that they have filed an action seeking a court order to restrain you from relisting the items. If you wish to file a counter notice, you can contact us.

  • Did you share my account information?

    eBay may disclose your personal information to other members of the eBay Inc. corporate family or to third parties, as outlined in our User Privacy Notice.

  • Can I relist my item?

    If your listing was removed, don't relist without first finding out why.

    • If your listing was removed due to the way it was described (in image or text), you can edit your listing to remove the content in question and relist
    • Relisting an allegedly counterfeit item that has been reported through VeRO could result in a range of consequences including, but not limited to, selling restrictions or suspension from eBay. For this reason, the Relist option isn't available for items reported as allegedly counterfeit.
  • Can eBay verify my item?

    No. eBay isn't an expert in the intellectual property rights of third parties. As a result, we aren't in a position to make a judgment as to whether the item you have listed is authorized or legal. This is why we urge you to contact the rights owner directly.

  • I want to contact a rights owner. What should I do?

    When we removed your listing(s), we sent you a message in My Messages which contains the name of the rights owner and their contact information. We encourage you to contact them if you feel your item was removed incorrectly or if you need additional information about why it was reported and removed. If the rights owner has a VeRO participant profile, please read it first as it may answer some of the questions you have. Be sure to include the following information when you contact the rights owner:

    • Your eBay user ID
    • Your eBay email address
    • The listing number(s) that were removed
    • Images of your product where possible
  • Why didn't eBay contact me before removing my listing?

    When eBay receives notice through VeRO that a listing allegedly infringes intellectual property rights, we must remove the listing as soon as possible. Resource constraints prevent us from contacting users prior to removal of allegedly infringing items and/or content from our site.

  • I bought this item on eBay. Why wasn't it removed then?

    Unfortunately, there may be times when listings aren't removed because the rights owner has not reported them to us. If you believe an item is potentially infringing, and it hasn't been removed by eBay, we encourage you to contact the rights owner and inform them of the possible infringement.

  • A rights owner is just trying to eliminate competition. Why does eBay trust rights owners more than sellers?

    VeRO may only be used by rights owners to submit claims of alleged intellectual property infringement. eBay doesn't accept reports from rights owners alleging violations of selective distribution agreements, MAP policies, or other contractual agreements.

Rights Owner FAQs

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  • How can I retract a report I made?

    If you've reported a listing in error, you can submit a retraction by emailing the listing information to the VeRO team at

  • What if I don't own intellectual property?

    Since the VeRO program is for rights owners, if you don't own intellectual property rights and aren't their authorized representative, you won't be able to report items through the program.

    However, you can still help by getting in touch with legitimate rights owners (companies or individuals who hold intellectual property rights) and encouraging them to contact us about participating in the VeRO program. You can also inform them of potentially problematic listings.

  • Can I use VeRO to report stolen items?

    The VeRO program can't be used to report stolen items. If you have identified a seller listing items which you believe to be stolen, we ask that you contact the relevant law enforcement body. We can't take action regarding stolen items unless we receive a report from law enforcement. Once this happens, we'll gladly assist them with their investigations.