2018 Spring Seller Update    See What’s New
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A spotlight on your listings

Promoted Listings is the smart way to get your items noticed, and it's available to all Stores subscribers and Top Rated Sellers.

Promoted Listings puts your merchandise in front of more active shoppers, boosting item exposure by 30%* and increasing the likelihood of sale.

Why you'll love Promoted Listings


Boost item visibility by 30%*

Your item's likelier to sell when more people see it. Promoted Listings puts your items in front of more shoppers, boosting visibility by 30%.*


Pay only when your item sells

You're not charged until a buyer clicks on your ad and purchases the item within 30 days.


Track your success

Get access to tools that help you monitor performance, then fine tune your campaigns to maximize sales.

Benefits for Top Rated Sellers and Anchor Store subscribers

  • ✓ Top Rated Sellers are eligible to receive a $30 credit each quarter**
  • ✓ Anchor Store subscribers are eligible to receive a $25 credit each quarter**
  • ✓ If you're both a Top Rated Seller and an Anchor Store subscriber, you're eligible to receive the both quarterly credits, totaling $55
To get your credits, simply start using Promoted Listings. You'll be credited automatically!

What sellers are saying

"Promoted Listings has given us the ability to increase exposure on key items during high seasonality time periods and drive traffic to low performing items. We are excited to continue to learn and grow this tool!"


Eric Bullington, VMInnovations

Read about VMInnovation's $30:1 ROI

"What I love the most about Promoted Listings is that you don't have to pay for it unless it sells, so you're not paying for marketing up front. The return on investment that I'm seeing with Promoted Listings is amazing!"


Theresa Cox, Clubred97


Watch the video on Clubred97's $13:1 ROI

TekReplay is a top rated eBay seller that specializes in quality refurbished Macs, iPhones, and iPads at competitive prices. Their goal was to increase sales and exposure for their Apple products on eBay. Promoted Listings helped them triple their overall sales.


Dean Aaron Schultz, TekReplay


Read about TekReplay's 179% increase in sales

How it works and what you get

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  • Quick set up that takes minutes
    • Choose the listings you want to promote.
    • Set your ad rate.
    • Launch your campaigns.

    Promoted Listings requires no additional creative or agency effort. Your ads are built right from your listings. It's that easy!

  • You're in control

    You determine the fee you're willing to pay—from 1% - 20% of your item's final sale price before shipping and tax.

    Start, stop, or make changes to your campaigns at any time.

  • Increased visibility

    More shopper see your items because your Promoted Listings, appear in prominent locations across eBay, like item pages and the fourth and fifth spot of search results pages.

    Placement is influenced by the ad rate you set and the item's relevance among other factors.

    eBay has removed third-party product listing ads across eBay. Now, Promoted Listings promote eBay sellers' products to their buyers.

  • Detailed reporting

    Get access to tools that help you monitor performance and fine tune your campaigns to maximize sales.

  • Clear billing

    No surprises. See the fees for each item sold on your invoice.

Short tutorials on setting up campaigns

Learn how to set up & manage campaigns in bulk

Learn how to set up & manage campaigns manually

Optimization Starts with Your Dashboard

Understanding your dashboard

Your Promoted Listings dashboard gives you detailed reports on how your ads are performing.

See your metrics, including

  • Impressions: The number of times your ads have appeared.
  • Clicks: The number of times shoppers clicked your ads.
  • Sold: The number of items sold through Promoted Listings.
  • Ad fees: The fee based on the ad rate set for your items.
  • Sales: Number of items purchased within 30 days of a click on your ad.

Strategies for promoting your listings

Which items should I promote?

Consider which items that would benefit most from added exposure and traffic of Promoted Listings.

Think bestsellers, new listings, and seasonal must-haves.

When should I promote?

Holidays, events, and seasons provide great opportunities to attract motivated buyers and market your business.

Plan ahead and create inspiring targeted campaigns.

How much should I promote?

The ad rate you set is an important factor in influencing the chances of your ad appearing.

See current ad rate averages to help you determine the rate you want to set.

Test, test, and test again

Keep an eye on your Promoted Listings dashboard and make adjustments as necessary. Adding more high-quality listings or tweaking your ad rate may yield better results.

Make the most of your Promoted Listings

Get started with Promoted Listings

Discover tips, strategies, and best practices to take your marketing to the next level.

A seller's guide to online advertising options

Learn the key considerations of online advertising and discover the how to advertise your listings on eBay.

Optimize your campaigns

See the insider's guide to creating effective Promoted Listings campaigns

Weekly ad rate trends

These category trends are updated weekly, based on rates set by sellers using Promoted Listings.

Ad rates are the fees paid for Promoted Listings, and they range between 1% and 20% of the selling price, before tax and shipping. If you change the ad rate of an item, we charge the rate in effect at the time your buyer clicked the ad.

  Average Ad Rate Max Ad Rate

Have a question?

Find answers in our FAQ center.

Go to FAQs

*Based on data from May through June, 2016. Measured on 40,000 listings that had sales before they were promoted and had promoted listing sales after they were promoted.

**To be eligible for the Promoted Listings quarterly credit, sellers must have a valid eBay registration address in the US. Sellers using My eBay can verify their registration address at My eBay > My Account > Addresses > Registration address.