Pricing Guidance

Master pricing to maximize sales.

2018 Spring Seller Update    See What’s New

Price it right

How you price your listing affects its visibility in searches, whether it sells, and how much it sells for. Master pricing to maximize sales.

Determine your item's value

The eBay marketplace is huge, which means that other people have likely sold something very similar to or exactly like your item and established a fair value for it. To see what buyers have paid in the past, search for items like yours using Advanced Search and selecting "Sold Listings."

Price competitively

Buyers are looking for great selection at a great price, and will also consider the cost of shipping as they shop. Price your items competitively, and sales will follow.

Set a reserve price

Some sellers choose to price auction items low, which increases search visibility, and to set a reserve price for a fee at the time of listing, which ensures a minimum sale price. This approach can be useful for hard-to-find items that will eventually sell to the right buyer.

Have a question?

Find answers in our FAQ center.

Go to FAQs