Frequently Asked Questions
- What are product identifiers?
Most new, branded items have identifiers that help buyers recognize and find them, including the item’s brand, Manufacturer Part Number (MPN), and Global Trade Item Number (GTIN). These GTINs can include an item’s Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN).
- Why does eBay require product identifiers on some items?
Search engines, including the one on eBay.com and external sites like Bing and Google, use thousands of algorithms to help identify and display relevant product matches during online search sessions. Product identifiers help those search engines capture eBay sellers' merchandise and display it for relevant searches. Product Identifiers also help grow the eBay catalog—which will ultimately facilitate faster, better buyer/item matching on eBay.com. Over time, as more sellers use product identifiers in their listings, the eBay catalog grows—connecting more shoppers to your listings. Learn more about using product identifiers in listings.
- In which categories are product identifiers required?
Product identifiers for New and Manufacturer Refurbished items, and now the Seller Refurbished condition, are required in certain categories. We are also expanding the requirement to Used condition to some of these categories. Learn more about where identifiers will be required for the Used condition.
Effective October 19, 2017, you will be required to provide product identifiers for newly created or revised listings.
This requirement will be expanded to include Good ‘Til Cancelled listings for Seller Refurbished and Used conditions in 2018.
- Do I have to provide product identifiers for refurbished items?
There is no difference between Seller Refurbished, Manufacturer Refurbished, and New items, in terms of which categories require product identifiers. For a full list of categories that require product identifiers, please visit our Structured Data - Product Identifiers page for details.
- Are multi-SKU listings included in this requirement?
You will be required to include product identifiers for New and Manufacturer- Refurbished multi-SKU items with variations in select categories.
Until then, you will be able to voluntarily include product identifiers at the variant level in every listing tool except bulk editing within Selling Manager.
- I sell used/collectible/vintage/one-of-a-kind items. Do I have to add product identifiers to my listing?
No. Although we recommend that you use product identifiers whenever possible to maintain search visibility, they are not required for listings of used, collectible, vintage, unbranded, or one-of-a-kind items at this time. Use "Does not apply" in the required fields.
- What are the benefits of including product identifiers in my listing?
Product identifiers help buyers find your item more easily, both on eBay and in search engines like Google and Bing, even when the buyer does not specifically use them during their search. Listings that include an item’s brand, MPN, and GTIN are given greater visibility in eBay search results and navigation, and also benefit from:
- Priority placement in eBay deals, bargains, and other promotions
- More robust listing information and item specifics, which are included automatically when your item is matched to a product in the eBay catalog
- More accurate pricing guidance to help make your listings more competitive
- How do I find my item's MPN or GTIN?
Most manufacturers list identifiers like MPN and GTIN directly on a product’s packaging, and often right on the product itself. Remember, when you match your item with a product in the eBay catalog, product identifiers for your item are included automatically in your listing.
- How do I add the required product identifiers to my listing?
Any time you create a new listing, use the appropriate fields to include your item’s required product identifiers.
You can add product identifiers to your existing listings using the drop-down menus found in eBay’s bulk listing and editing tool.
- How do I ensure that my item variations are listed with the right product identifiers?
- Using eBay Tools
- Enter a Title, MPN, or GTIN (UPC, ISBN, EAN)
- Review the details of the matching products
- Click Select on the product that best matches the item you are selling
- Click the Checkbox to prefill the listing with eBay Catalog Information
- Select condition and provide listing description information to provide buyers with additional detail
Revise an existing listing
- Log-in to your eBay aAccount.
- Search using the Item ID you would like to revise.
- Ensure that your item does not feature multiple-SKUs or Variations.
- Click on the Find a Product link to the right of your listing title.
- Enter a Title, MPN, or GTIN (UPC, ISBN, EAN).
- Review the details of the matching products.
- Click Select on the product that best matches the item you are selling.
- Using File Exchange
File exchange uses Product code fields to associate the eBay catalog with the items you are listing. To ensure your items qualify for the new product- based shopping experience, use the Product:EPIDheader and the number that best represents your inventory.
You may also want to use Product details fields to define which catalog attributes are included with your listing.
The Product details fields are:
For more information on formatting and header prerequisites, please review the File Exchange Advanced Instructions here.
- Using the Merchant Integration Platform (MIP)
- Open/Create the MIP flat file
- Add a column with a designated ePID and provide the number that represents your item in the eBay catalog (List of ePIDs attached with this email)
- Upload the flat file to associate your items with the eBay Catalog
- Using Turbo Lister
- Select the appropriate category. For example: (DVDs & Movies > DVD, HD DVD & Blu-ray).
- Under Details, search using a keyword or the product's assigned identifiers (UPC/EAN/ISBN) to return a list of product matches.
- Select the product and click on Next button to enter, review, and provide additional Item Specifics.
- Once Item Specifics are selected, click on the Done button to save the product details.
- Using the API
- Using 3rd Party Providers
Contact your 3rd party provider to find out more on associating your listings to an eBay cCatalog entry.
- Using eBay Tools
- Where do I add EANs?
You should use the UPC field to enter EAN codes.
- I already list my items using the required product identifiers. Do I need to do anything else to meet the requirement?
No. Many sellers already include all of the required product identifiers in their listings. For these sellers, there’s no additional action to take.
- How can I find out which of my current listings need to be updated?
- Go to My eBay or Seller Hub
- Select all of your active listings
- Click "edit"
This takes you to the eBay bulk editing tool. From here:
- Click on the filter(s) for "Required field" (UPC, brand, MPN) to display only the listings that need updated with product identifiers.
- Update the required fields, click "save" and "submit changes" to complete your listings and publish to eBay.
- How do I add product identifiers to items where they are not required, but still want to use them to help boost my search results?
When you're creating a new listing, simply click "add your own item specifics".
- Will I need to add product identifiers when I revise my Good 'Til Cancelled listings?
Product identifiers are required to list or relist all items in new and manufacturer-refurbished condition in select categories.
Effective October 19, 2017, you will be required to provide product identifiers for newly created or revised listings. This requirement will be expanded to include Good ‘Til Cancelled listings in 2018.
- I don't see the product identifier fields when I list on my mobile device. How can I add them?
If you usually use a mobile platform to create your new listings, you can continue to list as usual. You’ll simply need to use one of the other eBay listing tools to enter product identifier information. Be sure to talk to your 3rd party listing tool provider about using product identifiers if you list using a non-eBay listing tool.
- I am reselling a new item but I can't find any product identifiers on the box or on the item. What should I put in the required fields?
- If you know the brand or model information but don’t know the MPN, GTIN, ISBN or UPC, search the eBay catalog when you list or relist your item. Additionally, the eBay catalog saves you time by auto-populating item description with accurate, validated product information directly from the eBay item database.
- If your item isn’t yet listed in the eBay catalog, search the manufacturer’s website or perform a web search using the brand and model to help locate the correct product identifiers.
- If you don’t know the brand, and there is not a visible product identifier on the item or its box, try searching the web or contacting your supplier.
- If you list new items that are considered white-label, custom manufactured, samples not for retail, or other types of new or refurbished products that do not have product identifiers, please enter "Does not apply" in the required fields.
- Note: If you purchase your own product identifiers for custom items, you may enter them in the required fields during listing.
- What should I do if I sell branded vintage items that are new, but there are no product identifiers?
Some vintage items that are still new condition may not have product identifiers available. For example, books older than 1960 likely do not have ISBN. In these cases, the item would be considered 'vintage' and product identifiers are not required to complete your listing. Simply enter the words "Does not apply" in the product identifier fields to complete your listing.
- I sell new and unworn samples shoes that are not in a box. Do I still need product identifiers?
If you list new, branded items that are considered white-label, custom manufactured, not intended for retail or other types of new or refurbished products that do not have product identifiers, you may enter "Does not apply" in the required fields.
- If I use "Does not apply" in a required product identifier field, will buyers still be able to find my item in Search?
- If a product identifier truly does not exist and you enter "Does not apply" in the field, your search visibility will not be affected.
- If the product identifier does exist and you enter "Does not apply" in the required field, your item will lose search visibility — meaning, shoppers will have a harder time finding your item on eBay and on external search engines.
We strongly recommend sellers use "Does not apply" only when product identifiers truly do not exist to maintain visibility and remain competitive.
- I entered a UPC code but I'm getting a message that it's invalid. What's wrong?
A product identifier would only get rejected if (1) it was not a valid product identifier, or (2) it was already associated to a different product. If you’re having trouble with a UPC, you can validate them online (just do a web search for 'UPC validator'). If you are entering a confirmed, valid UPC and it is not conflicting with an existing product already in the eBay catalog, please contact eBay Customer Service to troubleshoot.
- What if I am selling a bundle or group of items that could have multiple product identifiers?
Bundles are defined as multiple different products being grouped together and sold as a single offer.
- If the bundle contains a primary items plus accessories (like a camera plus case and additional lenses) use the identifiers of the primary item and indicate in item specifics that it is a bundle offer
- If the bundle is created by the manufacturer use the identifiers provided by the manufacturer for the group
- If the offer contains multiples of the same product, we refer to that offer as a “lot”. Use the identifiers of the item that is grouped and use the lot size value to indicate the quantity in the listing. For example, if you are listing a 12-pack of blank DVDs, use the product identifiers from an individual DVD and enter a lot-size of “12” when creating the listing.
- Can bundles include items from different categories?
Yes. List your bundle in the category that is most representative of the primary item, or the majority of items in the bundle.
- What is a bundle?
A bundle is group of items being sold in one listing. Bundles can be created by the either the manufacturer or the seller.
- Are there different listing requirements required for bundles?
Bundle images and descriptions must adhere to eBay listing requirements.
Bundles should include items that are compatible.
Images, Item specifics and description should clearly itemize all items included with bundles.
- Can bundles include items from different categories?
Yes. List your bundle in the category that is most representative of the primary item, or the majority of items in the bundle.
- What product identifiers should I provide for my bundle listing?
Provide the required product identifiers for the primary item in the bundle.
- Can variations of the primary item be included in a bundle?
We recommend using a multi-variation when listing variations of the same item.
- Can I have a different return policy for items within a bundle or lot?
Your return policy will apply to all items in the bundle or lot.
- What is a lot?
A lot is a listing that specifies a designated fixed quantity of items.
- When should I consider listing items as a lot?
For best results, list items that are generally multiple units of the same item being sold together, e.g.: four packs of 8 AA batteries.
- How can buyers locate bundle and lot listings?
Buyers can use navigation filters in the search results page to find listings for bundles and lots.
Motor Parts Compatibility
- What is parts compatibility?
Parts compatibility is a better way for sellers to list parts that fit a variety of vehicles. It's also a great way for buyers to find parts that fit their car, truck, boat, motorcycle, or powersports vehicle. With parts compatibility listings, you can create one listing describing a single part and add a complete list of compatible vehicles. This eliminates the need to list one part multiple times to ensure all compatible vehicles are found in search.
- Why should I use parts compatibility listings?
Using parts compatibility, you can include a detailed list of compatible vehicles for a single part right in one listing, reducing the number of listings you need to create. Compatibility information appears on the item page and is searchable. You can then use your 80 character title for other popular search elements like brand or location on the vehicle (e.g. driver, passenger) to market your listing better.
- What is the benefit of using parts compatibility?
We developed the parts compatibility feature to help you run your business more smoothly by simplifying listing creation and management and reducing repetitive listing. Buyers will be able to find parts faster and with more confidence that the part will fit, resulting in fewer returns and inquiries. Plus, fewer listings mean you pay less in fees.
- Do I have to use parts compatibility in my listing?
No, using parts compatibility is currently optional. However, listings that display compatible vehicle data will help get your relevant items in front of buyers via search and helps to avoid using multiple listings for the same item, a violation of eBay's Duplicate Listing Policy.
- In what categories can I list with parts compatibility?
Parts compatibility is available in most Car & Truck, Vintage Car & Truck, Motorcycle, ATV, Personal Watercraft, Snowmobile, Boat Engine, Scooter, and Golf Car Parts categories in eBay Motors. The following categories (category numbers in parentheses) are currently excluded:
- Car & Truck Parts – Accessories (#179413)
- Car & Truck Parts – Decals, Emblems & Detailing (#50444)
- Car & Truck Parts – Electric Vehicle Parts (#177701)
- Car & Truck Parts – Wheel + Tire Packages (#66479)
- Vintage Car & Truck Parts – Accessories (#42606)
- Vintage Car & Truck Parts – Decals, Emblems & Detailing (#80736)
- Vintage Car & Truck Parts – Wheel + Tire Packages (#140748)
- Motorcycle Parts – Decals, Emblems (#35570)
- ATV Parts – Decals, Emblems (# 43975)
- Snowmobile Parts – Decals & Stickers (#100454) Parts compatibility is enabled in the following boats parts categories:
- Boat Parts – Inboard Engines & Components (#50440))
- Boat Parts – Outboard Engines & Components (#111121))
- Boat Parts – Trolling Motors & Components (#171105))
- Boat Parts – Sterndrive Motors & Components (#177713))
We will announce the release of parts compatibility listings in additional categories as they become available.
- Will I get better search visibility if I use parts compatibility?
Consolidating your listings using the parts compatibility feature may help your visibility in Best Match search results.
- How does the listing process work?
There are two ways to list with parts compatibility:
- Search for your product in eBay's parts catalog while you are listing your item. If the item you are listing is in our parts catalog, a complete list of vehicles that your part fits will be filled out for you on your listing, along with other important information like brand and manufacturer part number.
- If you do not find a match for your product in our catalog, you can fill in necessary compatibility information manually—for tires and wheels by tire/wheel specification, and for all other parts use the vehicle details—year, make, model, and trim and engine where necessary.
- Why is the listing flow different for some sub-categories?
For parts with clearly defined specifications like tires and wheels, you'll be asked to provide details about the part itself. For example, specifications for tires include width, aspect ratio, rim diameter, load index, and speed rating.
For all other parts, you'll be asked to provide details about the vehicle for which the part is compatible. These details include year, make, model, trim, and engine. For tires, specify compatible vehicles using the comprehensive eBay catalog. Or use Item Specifics—Section Width, Aspect Ratio, Rim Diameter, Load Index and Speed Rating. For Wheels, use Rim Width, Rim Diameter, Bolt Pattern and Offset. Make sure you exclude any special characters (e.g. #,*,$,%) in Item Specifics for your listings to trigger compatible vehicles in View Item and Search.
- How do I list using parts compatibility?
- Enter a title for your listing, Brand, Part Number, or other keywords and click 'Get Started'
2. Identify your category, e.g., Discs, Rotors, & Hardware and click 'Continue'
3. Review the parts returned from the eBay catalog:
If you see too many parts, you can narrow down your search by adding more information in the 'Enter Brand, Product type, or Model' box or by specifying a vehicle that is compatible with your part.
4. When you find your part, click 'Sell Yours', then proceed to complete your listing
5. If you can't find your part or if you prefer to enter the information manually, click on 'Continue with your listing' under the compatibility section
6. If you are entering the information manually, once you proceed to the 'Describe your item' section, look for the Part Compatibility box and click on 'Add compatible vehicles'
7. The Part Compatibility pop-up will appear. Follow the instructions to enter the correct information, click 'Save & Exit' and proceed to complete your listing
- How are the compatible vehicles displayed in my listing?
In eligible categories, compatible vehicles are listed in a 'Compatibility' section in the item description just above the 'Item Specifics' section. The buyer will see a list of all vehicles compatible with your part.
- What are vehicle details?
Vehicle details include year, make, model, trim and engine. These are the details you can enter in the manual process of entering vehicle compatibility.
Example: Cars & Trucks:
Term Definition Example Year Year of manufacture 2005 Make Auto assembler Dodge Model Durango Trim Body + Submodel + # of doors Limited Sport Utility 4-Door Engine Engize size (liters, cc, cid). Cylinder, Block Type, Fuel Type, and Cylinder Head Type 4.7L 285Cu. In. V8 GAS SOHC Naturally Aspirated
Term Definition Example Year Year of manufacture 1982 Make Assembler Honda Model CB650 Submodel Style Nighthawk
- What if I do not know or don't want to provide all the information about a compatible vehicle?
Even if you do not enter all the details (e.g., you provide year, make, model but not trim or engine), the list of compatible vehicles will still include compatible vehicles with the details you provide. Example: A seller has a headlight that fits all 2002 Dodge Durango trucks. The seller chooses Year: 2002, Make: Dodge, and Model: Durango. The system recognizes that this 2002 Dodge Durango has multiple trims and engines. The system presents all compatible 2002 Dodge Durango trucks, with all trim and engine options, for inclusion in the vehicle compatibility list. Please note the system will return only information on vehicles using the details you provided (in this case 2002, Dodge, Durango).
- What if my part is not in the eBay catalog?
If your part is not in the eBay catalog and you know with which vehicles it is compatible, you can add them to your listing by providing year, make, and model of the compatible vehicles. You can then specify select trim and engine information, or you can select all available trims and engines.
- What if I disagree or am not sure if the compatible vehicles for my part are correct when selecting a part from the catalog?
If you are unsure that the information returned to you when you input your part type, manufacturer, or number is accurate, you can manually modify the compatibility information on the listing, or you can list the part manually without selecting a product from our catalog.
- Should I repeat the compatibility information in my title or description?
There is no need to repeat compatibility information in your listing title. Instead, use your title for popular search elements like brand, part type, manufacturer part number, equivalent OEM part number, part name, color, size, material, location on the vehicle, and any other part numbers (e.g., Platinum number).
- Old title: Ford Ranger 88/07 Short Bed New Tonneau Bed Cover 6ft.
- New title: Freedon 9630 Black Tonneau Truck Bed Cover 6 ft
- Old title: 1992-1994 1995 Honda Civic EG6 Headlights+Vision
- New title: JDM Black Crystal Headlights w/Vision Amber Corner Lights
You can repeat compatibility information in your listing description, but this is not essential since this information will already be displayed on the compatibility tab and is used in search. Compatibility information in the description may not be surfaced in search.
- Can I transfer compatible vehicle information in one of my existing listings into a new listing?
Yes, you can use information from your existing listing in a new listing with parts compatibility by using the 'sell similar' or 'relist' options in the Sell Your Item form. Be sure to create a new title using descriptive popular search elements with your new parts compatibility listing. Please be certain the information you transfer to your new listing is correct since you are responsible for presenting accurate information about compatible vehicles.
- Do eBay tools support parts compatibility listings?
Yes, all eBay listing tools will support the new parts compatibility listing format for Parts & Accessories:
- Sell Your Item (SYI)
- Selling Manager Pro
- Turbo Lister
- File Exchange
View tutorials about how to list replacement parts and Tires & Wheels with SYI or Turbo Lister here.
- I use a third party service to help create my listings. Can I still use the parts compatibility feature?
Check with your third party service provider or check here to find out which service provider will support this new feature.
- If I use parts compatibility, how do buyers find my item?
Most buyers search for parts by entering the part description and information about their vehicle. With parts compatibility, your listing will appear each time a buyer searches for relevant parts by describing the vehicle—not just when the title matches the individual keywords.
With parts compatibility, search will return listings using the vehicles in the compatibility section of your listing, the keywords in your title, and certain product identifiers like brand and manufacturer part number. This means you can use your title for more descriptive keywords and popular search elements to market your listings better.
- I live in Canada. Can I list with parts compatibility on the Canadian site?
Not at this time. However, Canadian sellers can list on the U.S. site to access the parts compatibility feature.
- What will happen to U.S. parts listings on the Canadian (English) site?
Listings created on eBay.com with compatible vehicle data will be findable on eBay.ca. You should specify your product is available to ship to Canada in your listing.
- How will U.S. listings with compatible vehicle information appear on non-U.S. sites?
US listings on eBay.com will not display compatible vehicle data on the item page, search results pages, or use compatibility to surface or sort listings on non-US eBay sites (e.g. ebay.co.uk and ebay.de).
- Why sell sports cards and memorabilia on eBay?
- Large number of sports cards and memorabilia collectors
- Reach more than a million shoppers every week
- You choose what to sell and how to sell it
- Large array of inventory, from sports cards to fan apparel
- Auction-style and fixed price options available
- Best Offer feature lets buyers negotiate on fixed price items
- Simple fee structure
- Up to 12 FREE pictures with each listing
- Pay a Final Value Fee only when your item sells
- No buyer's premiums
- The Sports Memorabilia, Cards & Fan Shop category is growing on eBay. Hot categories include:
- Trading cards—especially baseball, basketball, and football
- Original, professionally authenticated autographs
- Team and player apparel
- How can I help buyers find my items?
- Maximize the 80-character limit for titles by including team, authenticator, player, year, etc.
- Include item specifics when listing your item -Buyers filter search results with data from item specifics
- See below for the most important item specifics by category
- Product (single, set, box, etc.)
- Grading (Beckett, GAI, PSA, etc.)
- Product (bat, ball, hat, etc.)
- Grading (Beckett, GAI, PSA, etc.)
Fan Apparel & Souvenirs
- Size / gender (if applicable)
Write a detailed description
- Highlight the item's quality and uniqueness; this is especially important for autographs
- Be sure to call out any flaws or special characteristics of your item — this will build buyer confidence and help protect you in the event of an eBay Buyer Protection case.
Learn how to maximize your potential in Best Match sort.
- How do I find out what my item is worth?
- Millions of sports cards and memorabilia have been sold on eBay. Search eBay's completed listings to research the value of your item.
- To see completed listings, search for your item and then click 'Completed Listings' under 'Show Only' on the left side of the search results page.Completed listings that appear with a price in green were sold.
- Completed listings that appear with a price in red did not sell – either because they were Buy It Now listings that ended or because they were an auction that did not clear reserve. Example for 1973 Topps Baseball Cards
- What are the top tips for taking great photos of sports cards and memorabilia?
- Remember, you have 12 free pictures for each listing.
- For the best possible display of your listing on all eBay pages, pictures with a 1600-pixel dimension on the longest side is recommended.
- Take a lot of detailed, close-up pictures from different angles.
- Capture important features (autograph, date, grade, etc.) in your photos.
- Do not use stock photos or photos from another listing. Take pictures of your exact item.
- For sports cards, consider using a scanner. A camera will work fine, but taking advantage of the flatness of cards with a scanned image produces a clean look. Plus, it saves you time. You can scan the front of multiple cards at once then turn them over and scan the back. Crop the images and upload.
- For apparel, consider using a mannequin to showcase your item. If you do not have a mannequin, accurately describe the fit and style of the item
- If there are any flaws, clearly show them in a picture; this will build buyer confidence and help protect you in the case of an eBay Buyer Protection case.
- For general tips on how to take great photos, visit the Photo Center.
- Which listing format should I use?
- Over 55% of bought items in the Sports Memorabilia, Cards & Fan Shop category are sold Auction- style
- Ideal for unique, one-of-a-kind itemsOption to list Auction- style with a Buy It Now option
- Approximately 45% of items in the Sports Memorabilia, Cards & Fan Shop category are sold fixed price
- Ideal for items that have a clear, known value
- Research completed listings and set a reasonable price
- Consider using the Best Offer feature and let buyers negotiate a price with you
- 115% of sales in the Sports Memorabilia, Cards & Fan Shop category come from sellers accepting a Best Offer from a buyer
- Learn more about Best Offer.
Check out eBay's Top 10 selling tips.
- What are the best shipping practices for sports cards and memorabilia?
See below for best practices when it comes to shipping items from this category.
- Use a top loader https://www.ebay.com/sch/i.html?_trksid=p5197.m570.l1313&_nkw=top+loader+sports+cards&_sacat=0 or hard case to protect the card
- Make sure the card is secure (tape the top of the sleeve so the card will not fall out)
- Use a padded envelope
- To protect the item, wrap first in tissue paper
- Once protected, bubble wrap the item
- Place in a box with padding
Fan Apparel & Souvenirs
- Fold neatly
- Do not crease over important item features
See more Shipping Best Practices.
- How can I be protected as a seller?
- A number of seller protections are built right into the eBay process, and we also take actions behind the scenes to insure that your eBay selling activities go as smoothly as possible
- eBay proactively identifies, warns and restricts buyers who appear to be engaged in devious or abusive practices
- Report concerns with a buyer in our Seller Reporting Hub.
Visit the Seller Protection page for more information.