Tara uses some creative listing strategies to increase buyer traffic. "Most of my listings are in Store Inventory format. I run Auctions to get new customers and keep my name out there. But Store Inventory listing format works great for my repeat buyers and those who enter my Store from links out of eBay searches. To increase repeat traffic, sometimes I'll create a 'Treasure Hunt.' I'll email buyers a picture and tell them the picture is of one of the items in my Store. The first person to find it and mention the email gets the item for free. Store Inventory format works great for this because I can revise listings at any time, so I can add the photo to any of those listings whenever I want."

Branding is an important part of the Tara's Treasures strategy. "eBay Stores has so many options, features, and ways to customize that you can never outgrow it. I like that you can design your Store to fit your image. I hired a store designer to help create a recognizable look for my Store and listings. When buyers see one of my listings, they know immediately they're on my site. Everything from the signature on my emails to my Custom Pages and listings uses my color scheme … that brand recognition makes a big impact with buyers over time."