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EBAY SUCCESS STORIES |
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Shonnaspretties |
| her Store, and keeps her Store name visible in many ways. She uses the eBay Listing Frame to brand all her listings with her signature look and increase sales. She purchased the domain name shonnaspretties.com and directs it to her Store Home Page. She has a page on MySpace filled with pictures and links to her listings. She even had pens printed up with her Store name and URL. Keeping her Store top-of-mind with customers helps grow her repeat customer base as well, which is now about |
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20% of her buyers. Good customer service helps too. "My international customers especially appreciate the good customer service I offer … about 25% of my sales are now international-from Canada, Norway, France, Italy, and the UK." From the U.S. to overseas, Shonna's Pretties is making a name for itself in the fashion world. And with smart strategies and eBay Stores tools, her sales just keep climbing. |
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Shonna's tips for success |
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• Take really good pictures. "Make sure your pictures show all the details of your items and look professional." |
• Write complete and accurate descriptions "You should describe your item so people know exactly what it is without needing to look at the pictures." |
• Pay close attention to fees. "Keep an eye on your fees and profits, and experiment to see what works best for your business." |
• Take care of your customers. "Great customer service keeps customers coming back and your feedback rating high." |
• Save time with selling tools. "eBay Selling Manager saves me a lot of time. With a full-time job on top of my eBay Store, I need to save all the time I can!" |
• Read the boards. "I've learned more by reading the Stores boards than by any other way." |
• Use Cross-Promotions. "Once you have a potential buyer looking at an item, they should see as many other items as possible with that one hit." |
• Try Markdown Manager. "This is my favorite eBay Stores feature that has come out since I opened. It's great for generating traffic and getting customers to complete a sale rather than just watch an item. Cross-promote your sale items in for extra traffic." |
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