| Novica uses the Email Marketing feature to send out biweekly marketing emails. Each email focuses on featured items and popular products, and despite the frequency of their emails, the company has an excellent open rate of 25%. |
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To market to new customers and increase traffic, Novica runs five Featured Plus! listings per week in key categories, such as Sculpture, Paintings, and Glassware. And it seems to be working. Their 2006 eBay sales helped nearly 1,000 artisans with over 10,000 transactions. |
