| My international customers now represent about a third of my total sales. Most of my customers are from Canada, but I ship to all countries, from the UK to Brazil."
Expanding inventory to boost growth
To access more inventory and scale her business, Karen has evolved the mix of her inventory over time. "When I first started, I sold the games I had-all used games. I |
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realized if I could sell the old games, I could sell new ones, too. Now I sell only new games." While her sales have been growing an impressive 10% a year since she opened her Store, Karen hopes to accelerate her growth even faster. Now she's increasing her product mix to include toys. In doing so, she hopes to widen her customer base, finding new customers and increasing sales. "This year, I plan to increase my sales by a minimum of 25%, and I'm hoping to double them!" |
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