Throughout the years, Troy has sold thousands of coins, currency, and stamps on eBay. Troy uses his eBay Store as the cornerstone of his eBay presence and a way to highlight all of his listings, including his Auction-style and Fixed Price listings. His eBay Store offers Troy added versatility, because items that don't sell in auction-format listings can be moved into Store Inventory format for lower listing costs and longer durations. Troy's profits have doubled since opening his eBay Store.

Because eBay Stores offer sellers advanced business intelligence tools, Troy can easily track which items are selling better than others. "Most recently, we have found that U.S. Mint specialty items and modern stamp sets are the most successful. Also, reference materials and

eBay Stores promotional tools play a big role in AucPro's success as well. Troy uses Email Marketing and has noticed upticks in sales as much as 20% after sending out an email. The Cross-Promotions tool is a big help. "Cross-Promotions help us drive multiple purchases. It is not uncommon to sell 5 to 10 items to one collector." Troy adds pizzazz to his Store with promotion boxes. "Our customized promotion boxes help us attract more buyers and create a unique look on our Store. The visuals act like an ad in a paper, generating buyer excitement."

Troy recommends opening an eBay Store to anyone who is a serious seller. "It's a great venue for those looking to make it big on the Internet. A lot of people do not realize the cost involved in the development of a Web site. Many will find they are disappointed once they realize how difficult and expensive it can be to drive traffic to your own site. With eBay Stores, it doesn't cost a lot to make your own Store a reality."