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EBAY SUCCESS STORIES |
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3ballsgolf |
| golf shop is the second-largest in the country," says Alex. "But even so, our eBay sales bring in more sales and profits. eBay is our primary online sales channel-it has the traffic and brings us the customers.
"Our eBay Store has built our brand, rounded out our product offering, and helped us increase our add-on sales, upselling, and cross-selling. When we first started on eBay we made two postings a day and our goal was to sell 50 to 60 items a month. Now with our Anchor Store, we do 9,000 to 10,000 postings a month. Our sales have gone up an average of 30% per year since we opened our eBay Store." |
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Leigh is convinced eBay is the best way to sell online. "eBay is like getting retail space in a nationwide shopping mall, but at a very reasonable price. You can get customers without having to do any advertising, because the traffic is already there. Sure, we could spend a fortune building our own Web site and then advertise trying to get people to visit, but it just doesn't make sense compared to the relatively low cost of doing business on the busy eBay Marketplace. On eBay we get a very fast turnaround, often selling items in five days, before we even have to pay the invoices for those items. Brick-and-mortar has a very slow turnaround in comparison. For speed and margin at the point of sale, eBay delivers the best value out there." |
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3ballsgolf tips for success |
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• Look at other eBay Stores. "Navigate through eBay Stores and adopt the features you like into your own." |
• Work harder "To increase your sales, invest time and effort in any aspect of your business that can be improved, whether it is customer service, sourcing new inventory, or increasing marketing efforts." |
• Use Store Categories and Subcategories. "Think through how customers navigate your Store, and make it as effortless as possible." |
• Be creative. "Custom Pages and Promotion Boxes can be used in many ways-for example, we've turned some of our Custom Pages into 'specialty shops,' such as our Dollar Store, which are very productive." |
• Promote your Store in Auction-style listings. "Use the Listing Frame or create your own. Think of these listings as ads for your Store, as well as ads for the product being sold." |
• Vary your email content. "Keep the content fresh and newsworthy. We advertise promotions such as free shipping, send reminders about our Dollar Store offerings, and announce new hot items." |
• Understand your Traffic Reports. "Spend some time every day analyzing your Traffic Reports. It's a very powerful tool packed with valuable information, and a great measure of how different aspects of your business are doing. Pay special attention to the top five or ten things you are most concerned about." |
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