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Other sellers share their successful tactics for driving more business to their eBay Stores.
Promote your store in your Auctions
- Create a balanced inventory of auction and store items on eBay - The most successful store sellers are using auction items to help drive traffic to their store
- Mention your eBay Store in your auction listing descriptions (e.g., "We have more great inventory & accessories you can BUY NOW from our eBay Store")
- Suggest that buyers visit your store for accessories, add-ons, or more colors and sizes of your items
- Use the Merchandising Manager to cross-sell your items at the item level, and promote these items in key buyer locations
- Offer promotions such as free or discounted shipping on additional items they purchase from your store in the same day
Build brand awareness with buyers
- Include your custom eBay Stores URL in all email communication with buyers (e.g., "Thank you for shopping with us. Please visit us for new weekly products at www.ebaystores.com/storename). Include a link to custom categories for targeted offers
- Include your store URL and logo on your business cards and packing slips
 
Word of mouth
- Encourage your family, friends, associates, and off-eBay customers to visit your eBay Store, and ask them to spread the word to their friends.
Grow your presence
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