Listing Formats and How to List
You can list items using the Sell Your Item form or your favorite seller tool. All listing formats, including Auction-style and Fixed Price, will automatically appear in your Store.

Use Auction-style format when: You're unsure of the value of your item, there is high demand for your item, and you're willing to let the eBay Marketplace determine its value. You have unique and hard-to-find items that could attract demand and spur a bidding war, maximizing profits from your listing. You are currently using Auction-style format listings and you have a high sell-through rate (your items typically sell the first time you list them).

Use Fixed Price when: You have multiple items that you can place into one listing. You know the value of your item or know the exact price you need to get for it. You have a lot of inventory and want to minimize your upfront Insertion Fees. Use 30-day durations and try automatic renewals (Good 'Til Cancelled) to boost efficiency. You want your items to be available to buyers for more than seven days.

Consider using a combination of both Auction-style and Fixed Price when: You sell a variety of items and want to attract both bidders and buyers—those looking for a deal on Auction-style listings and others who prefer the convenience of Fixed Price purchases. You want to maximize demand for your inventory and leverage Auction-style and Fixed Price to help drive bidders and buyers to your other listings. You want to test the different formats and see which one works best for you.

Markdown Manager
Drive buyer excitement by creating a sale that discounts the prices of your items. Markdown Manager is an eBay Stores feature that lets you offer discounted pricing and free shipping to your buyers. You decide what goes on sale—and when. Just follow the quick, easy process to create your sale!

• Apply discounts to specific listings and categories or across all your Fixed Priced listings.
• Add limited-time free shipping sales on Fixed Price or Auction-style listings (with zero bids).
• Use the easy management and scheduling capabilities.

Promote your sales with Email Marketing. Access this feature in Manage My Store.

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Markdown Manager Marketing Tips
Maximize the success of your sales with marketing. Spread the word to buyers through your Store Newsletter, Promotion Boxes, Listing Frame and Cross-Promotion Boxes.

Vacation Hold
Put your listings and Store "on hold" while you're away with Vacation Hold. Add messaging to listings so that buyers know when you're out and when you will return. Access this feature in Manage My Store.

Seller Tools

List with Turbo Lister Sell more in less time! List in bulk with Turbo Lister, a free downloadable tool.

Track and manage with Selling Manager Use Selling Manager to save time managing your sales, relisting items, and communicating with buyers. All sellers get free access to Selling Manager.

All-in-one with Selling Manager Pro Automate, improve, and streamline high-volume sales. Manage listings, sales, inventory, feedback, and customer emails in bulk. Plus, use the Listing Designer feature free! Selling Manager Pro (reg. $15.99/month) is FREE with Premium and Anchor Stores.

Add your Store header, search, and category navigation to all of your item pages in one click. Manage My Store.