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   - Anatomy of a Store

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• Promote Your Store

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Customize Your Store
Make your storefront stand out from the competition. If used effectively, eBay Stores customization features can help you to:
 - Gain instant credibility
 - Drive more sales
 - Point shoppers to what they need
 - Customize your store in minutes

It's easy to get started - just following these simple steps.



Gain Instant Credibility

Create a professional online storefront and build your own brand with eBay Stores Display Settings.

1. Make a great first impression by creating a Store Logo that symbolizes what you sell. See example.
2. Retain buyer attention by using your Store Description to describe how your eBay Store and its products are special and different.
3. Choose colors, fonts and graphics that compliment your Store Name and Logo by designing your own Store Theme or using one of the pre-designed Store Themes.
4. Increase your Store credibility by using a description that accurately represents your Store and its products without misleading customers.

HOW TO ACCESS THIS FEATURE: Log in to Manage My Store and click the Display Settings link in the left navigation.

  Tip: Maximize your Store's chances of being found. Use popular key words in your description that people might enter when they search for a product.


Drive More Sales

Create excitement about featured items and other Store specials with Promotion Boxes. There are a variety of ways in which you can do this

1. Prompt buyers to act quickly by using an Ending Soon Promotions Box to highlight items that will be ending soon.
2. Keep buyers updated on recently listed items by using a New Arrivals Promotions Box.
3. Grab shoppers' interest by using a Graphic Promotion Box with a clickable link that goes to search results in your Store. For example, "Holiday Specials".
4. Promote pages in your Store or on eBay by providing Links to them through Promotion Boxes. Use the HTML Builder to quickly create links to specific items, custom pages, or pre-defined searches.
5. Win buyer confidence and save time from answering common questions by describing standard Shipping and Payment policies in a Promotion Box.
6. Create a fully customized Promotion Box by entering your own text or HTML.
7. Keep buyers updated by allowing them to sign up for your email marketing newsletters directly from your Storefront by creating a Newsletter Sign-Up Promotion Box.

HOW TO ACCESS THIS FEATURE: Log in to Manage My Store and click the Promotion Boxes link in the left navigation.

  Tip: Promotion Boxes can be added to the left navigation and on top of item listings. See example.


Point Shoppers Quickly to What They Need

Provide easy-to-follow navigation through customized Store Categories. Take advantage of creating up to 300 custom categories in up to three levels of categories and sub-categories.

1. Make Store browsing effortless by organizing your listings into custom Categories and Subcategories. For example, Laptops>Laptop Cases>Samsonite.
2. Attract buyer attention by creating special categories such as "Clearance Items" or "50% Off".
3. Avoid creating a poor shopping experience by having too few or too many listings within each category.
4. Increase item exposure by listing it in two Store categories at no extra charge.
5. Take a quick tutorial to learn how to set up your Store Categories.

HOW TO ACCESS THIS FEATURE: Log in to Manage My Store and click the Store Categories link in the left navigation.


Customize your Store in Minutes

Quickly implement recommendations that have been successful for other eBay Stores sellers. If you are short on time, take advantage of the Quick Store Tune Up and optimize your eBay Store in minutes!

HOW TO ACCESS THIS FEATURE: Log in to Manage My Store. In Related Links in the left navigation bar, click on Quick Store Tune-Up to fine tune your Store.

  Get Ready for the Holidays!
Drive traffic to your Store using powerful tools available only to eBay Stores sellers.
  Congratulations to the 2006 Best in Stores winners!
Learn more about their winning eBay Stores.


Apply these tips now