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 | Listing Tool Comparison for Stamps Sellers
| eBay wants your Stamps business to thrive. That's why it has developed a cutting-edge
suite of sales management tools to increase your efficiency and profitability.
It may be time to revisit how you currently list and manage your sales on eBay to make sure you are getting the most from your selling tool. For example, if you are currently using eBay's Sell Your Item form to list tens of items a day, you may be ready to upgrade to one of eBay's advanced selling platforms.
Big or small, eBay has the right solution for your seller profile! Review our listing tool overview below to determine which one is best for you.
| 1. | Turbo Lister | | FREE |
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Overview: Free downloadable bulk-listing application for Windows
Top Features:
Bulk upload hundreds of items instantly. Schedule listings in advance.
Design and save branded listing templates with the easy-to-use editor.
Create multiple user profiles and preferences. Save items in organized folders.
Best For: Sellers who list more than 10 items per month and already have a basic understanding of eBay.
TIP: Pair Turbo Lister with Selling Manager, eBay's post-sale tool, to efficiently manage the listing process from start to finish!
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Selling Manager |
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$4.99/month |
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Overview: Online post-sale management application integrated into my eBay.
Try it free for 30 days!
Top Features:
Use buyer email templates for increased post-sale efficiency.
Track payment and shipment effortlessly. Print shipping labels and invoices instantly.
Relist additional units or unsold items in bulk.
Best For: Sellers who list more than 10 items per month and who want an easy and affordable way to track the status of your sales online.
TIP: Use Selling Manager with your favorite listing tool, including the Sell Your Item form and Turbo Lister, to increase listing volume and sell more–faster.
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| 3. |
Seller's Assistant Pro |
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$15.99/month |
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Overview: Complete, professional-grade listing and sales management application for Windows desktops.
Try it free for 30 days!
Top Features:
Create and upload professional listings in bulk. Schedule listings in advance. Bulk relist.
Bulk process buyer email, payments, shipments, and feedback.
Sort and filter critical sales data. Create, print, and export sales reports. Manage inventory.
Best For: Higher volume sellers and small businesses that want an automated process throughout the sales cycle - from bulk listing through completing the transaction
TIP: With Seller's Assistant Pro, you can view and print Profit and Loss as well as Tax Collected reports – key to understanding your business!
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Manage your time and business more efficiently with eBay's family of sales management tools!
Have a suggestion for a future Stamps article -- let us know!
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Sellers Continue to Take Advantage of eBay's Co-Op Advertising Test Program
eBay's Co-Op Advertising Test Program continues to receive rave reviews! Participants who included their eBay store logo and URL in their print advertisements during a 6-month test period enjoyed many benefits, such as increased bids, sales, and conversion rates. And best of all -- eBay reimbursed sellers up to 25% of the cost of the ad!
Take a look at what Co-Op sellers are saying:
"Our involvement with the eBay Co-op Advertising Program was very successful on all fronts. And best of all, eBay paid us for our involvement!" - Louis Palafoutas, Superior Galleries
"I estimate that this program helped boost my profits by 20%, and it was so easy to take part in. You can be sure that I'll participate again." - Lee Crane, L&C Coins
Good news! eBay is recruiting eBay Store Owners to participate in its Co-Op Advertising Program. All you have to do is meet the following criteria:
- A PowerSeller with an account in good standing
- A seller who sells primarily in Collectibles, Coins, Stamps, Art, Antiques, or Pottery & Glass (and whose print ad features product sold within one of these categories)
- The owner of an eBay Store featuring at least 10 items
- Run an ad between April 1, 2003 - June 30, 2003
To learn more about the Co-Op Program, click here.
If you have any questions or would like to be considered for the Co-Op Program, send an email to ebay@co-opad.com
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Value It: Include Estimates in Your Stamp Listings
There's an easy way to make your next stamp listing look more professional? Include an item estimate in the description!
A precise estimate lends authenticity to your stamps and credibility to your business.
Consider the benefits of estimating your items:
- Fair estimates build trust between buyers and sellers. Buyers search out sellers who properly value their objects.
Tip: Couple your estimate with a money-back guarantee to give it added weight.
- Good estimates protect no-reserve auction listings. Enthusiasts bid to win, causing items to meet and exceed their fair market value.
- Credible estimates help establish markets and increase an item's cache. Create a buzz, and enthusiasts will bid higher and more frequently.
Tip: Properly describe and photograph your item to give your estimate greater credibility. What else? Include your business phone.
- Solid estimates quickly attract an item's target market for faster sales. Collectors appreciate estimates as they save research time and reduce confusion.
Become a market maker and a customer favorite. Include an educated estimate in your next stamp listing!
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 | stukatz@attbi.com (3388), Stuart Katz Stamps for Collectors
Marketing Your Specialty
| Specialization allows sellers to focus and serve a dedicated audience, however, it can also narrow your buyer base. The solution? Active promotion, says stamp PowerSeller Stuart Katz.
A 20-year veteran of the business, specializing in Disney issues, fancy cancels, and entertainment stamps, Katz says his specialty focus has served him well on eBay. "I believe that eBay buyers are looking for people who specialize in a certain area," he explains. "After all, many collectors turn to eBay because there's limited availability for what they collect in their area."
According to Stuart, his primary challenge has been educating eBay's diverse market about his different areas of expertise. He has succeeded by applying eBay listing upgrades, including Featured Plus, to his best items, giving them priority on category index pages. The payoff: he drives awareness for his business niche and individual stamps, often listed at competitive Buy It Now prices.
"eBay's special features have worked out well for me, especially Featured Plus," says Katz. "It gives excellent exposure to all my listings, even those in my eBay store."
Katz also leverages his eBay Store to generate exposure for his specialty focus, creating individual categories for his different niches, including "U.S. Errors and Varieties," "U.S. Stamps Mint," and "Back of the Book."
Being able to maintain a consistent number of listings is another store benefit. At five cents a listing, Katz can afford to market hundreds of items a day and constantly reach out to his target customers. Additionally, it provides him a venue for his narrow-margin material.
"It's a great way to sell lower-priced stamps that would be too costly in eBay's traditional auction-style format," says Katz.
His store provides one final intangible: It markets his business name to the collecting community.
As a store seller, his trade name appears on his homepage with a promo for his membership in the APS & ASDA. This enables him to develop name recognition with new enthusiasts as well as validate his eBay listings with seasoned collectors.
"Name recognition is very important in this hobby," explains Katz. "People like to know who they are dealing with."
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Must use Buy It Now and PayPal.
