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Protecting the Seller's Reputation
Protecting the Seller's Reputation
Sellers aren't able to leave negative or neutral Feedback for buyers. That means sellers need other tools that will protect them against unfair treatment from buyers and bring those buyers to eBay's attention.

Here are some ways sellers and eBay are working together to protect sellers' reputations and promote a fair marketplace:

  • Sellers can add buyer requirements to their listings to prevent unwanted bidders
    You can block buyers with too many policy violations, unpaid items, or who aren't registered with PayPal. This can help you dramatically reduce your number of unpaid items. To access this tool, go to My eBay > Account > Site Preferences > Buyer requirements.


  • Sellers can require buyers to pay right away
    If you use Buy It Now, you can require buyers to pay you immediately using PayPal.


  • Sellers have an easy way to report problems with buyers
    Sellers can use the seller reporting hub to report an unpaid item, Feedback extortion, or any other problem with a buyer. eBay investigates all reports and will remove any negative or neutral Feedback that's in violation of eBay policy.


  • We provide enhanced Feedback protection for unpaid items
    In addition to removing Feedback left by buyers who don't respond to an unpaid item report, we also remove negative and neutral Feedback when there is a response but it's clear that the buyer didn't intend to complete the transaction (for example, if they bought the item elsewhere or had a family emergency).


  • We proactively look for Feedback abuse and take action against it
    For example, eBay investigates buyers who leave positive Feedback but low Detailed Seller Ratings.


  • We remove Feedback from suspended buyers
    Buyers who are suspended for Unpaid Items or other policy violations aren't allowed to leave negative or neutral Feedback. We remove all neutral or negative Feedback left by suspended buyers so it won't negatively affect sellers' reputations.


  • We educate buyers
    For example, if there are problems with a purchase, we ask the buyer to contact the seller directly to try to work things out before leaving Feedback.



Read a note from eBay's founder, Pierre Omidyar, outlining the philosophy, values, and benefits of the Feedback Forum.


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