|Alexander began selling occasionally on eBay in 1999 but was mainly a buyer. It wasn't until 2005 that he left the field of importing and exporting construction materials and started his shoe business. Now he and his wife run the company's operation fulltime from a modest office, including a considerably large warehouse.
| | "Sure, competitors can charge less because their stock comes from neighborhood stores. But it's like comparing an oil painting to a print out from a printer. You get what you pay for."