Highlights

• The current eBay Tickets catalog will be replaced with the new Tickets catalog the beginning of September. When you list with the catalog, you’ll benefit from increased exposure in search results and save time—most of the information required in your listing is pre-filled with event details for you to review such as date, venue, and city.
  
  
• As part of the catalog replacement process, existing listings will be mapped to the new Tickets catalog if there is a matching event.
  
  
• Category and item specifics updates will be made in the Tickets category on August 22. Existing Tickets categories will be replaced with new categories and category IDs.
  
  
• Starting in mid-September, all tickets for a specific event will surface on an event page—including a selection of tickets available for purchase on StubHub. Adding StubHub listings to eBay Tickets inventory increases the selection of event tickets available to buyers when they shop.
  
  
• Improved venue maps help buyers view seat locations.
  
  
• Whether purchasing tickets on eBay or StubHub, buyers can purchase with confidence—buyer protection policies for eBay and StubHub apply based upon the site where the tickets were purchased.

Take Action

• Category and item specifics updates will be made in the Tickets category on August 22. Starting August 22, existing Tickets categories will be replaced by the following list of categories:
  • Sports (Category ID# 173633)
  • Concerts (Category ID# 173634)
  • Theater (Category ID# 173635)
  • Other (Category ID# 1306)
  
  Item specifics updates include converting to custom item specifics in Sports, Concerts, and Theater as follows:
  • Type
  • Venue Name
  • Venue City
  • Venue State/Province (required)
  • Number of Tickets (required)
  • Row
  • Section
  • Event Date
  
  Understand how your listings will be impacted—update listings as needed as a result of these category and item specifics updates. Get tips and tools to edit listings.
  
  
• List/relist your events with the catalog whenever there's an event match. If there is no exact match, you can list outside the catalog as you do today. Your existing listings will be mapped to the new catalog when there is a matching event.
  
  
• Check out the new Tickets shopping experience when it goes live in September to view the new event-based pages.

Best Practices

• For optimal exposure in Best Match actively adopt the eBay catalog whenever there's a product match. Make sure you update existing listings if needed as a result of Tickets category and item specifics changes.
  
  
• Follow the best practices outlined in Best Match Tips. Pay special attention to pricing competitively and provide great customer service to keep your performance rating high.
  
  
• Follow these tips to ensure your ticket listings are competitive:
  • With Fixed Price listings, it's rarely a good strategy to "set it and forget it." Keep a close eye on how price is impacting your status and make adjustments as needed to stay on top.
  • Watch your closest competitors on and off eBay, and look at what they are charging for similar events. Buyers know how to find the best deal.
  • List Auction-style items with a low start price.
  • Include event name, date, number of tickets available, and venue in your listing title.
  • Do not include the words “Sold Out” in your listing title. This is confusing to buyers and may actually turn buyers away.
  • Including the quantity of tickets in the title is not recommended since the title is not updated as inventory changes.
  • Be accurate on the location of your tickets within the venue. Use the provided Section and Row fields to note your seat locations. General best practice is to list Section and Row as they appear on the ticket. If you know the seat numbers of the tickets, note those in the item description.
  • If you are selling General Admission tickets, just put “GA” in the Section and Row fields.
  • If you have specific seat features like aisle seats, parking included, etc. include that in your item description so buyers know the seats have additional value.
  • Sellers must disclose any limitations about the seats such as “limited view”, “behind the stage”, “alcohol free section” or “obstructed view”.
  • Let buyers know in your item description when they should expect to receive the tickets.
  • If your ticket is electronic version (eticket or PDF) be sure to note this in your item description.
  • Offer free or discounted shipping.

Frequently Asked Questions