eBay
  • Daily Deals
  • Sell
  • Customer Support
  • StubHub

Tickets update

New way to list and shop for event tickets on eBay
Starting in September, a new tickets catalog will make it faster and easier for you to list tickets on eBay—and for your buyers to find them.

A new Tickets hub (live now) helps buyers navigate more easily to a specific local event, which is more relevant for them and can help drive more interested buyers to you. Buyers can browse by event type—Sports, Concerts, Theater or Other.

Starting in September, buyers will see all tickets available for an event on an event page—including a selection of tickets available for purchase on StubHub. eBay will be the go-to place for an incredible selection of event tickets at a great value.

Highlights

  • The current eBay Tickets catalog will be replaced with the new Tickets catalog the beginning of September. When you list with the catalog, you’ll benefit from increased exposure in search results and save time—most of the information required in your listing is pre-filled with event details for you to review such as date, venue, and city.

  • As part of the catalog replacement process, existing listings will be mapped to the new Tickets catalog if there is a matching event.

  • Category and item specifics updates will be made in the Tickets category on August 22. Existing Tickets categories will be replaced with new categories and category IDs.

  • Starting in mid-September, all tickets for a specific event will surface on an event page—including a selection of tickets available for purchase on StubHub. Adding StubHub listings to eBay Tickets inventory increases the selection of event tickets available to buyers when they shop.

  • Improved venue maps help buyers view seat locations.

  • Whether purchasing tickets on eBay or StubHub, buyers can purchase with confidence—buyer protection policies for eBay and StubHub apply based upon the site where the tickets were purchased.

Listing with the new catalog is fast and easy

When listing your event ticket on eBay, list with the Tickets catalog to get maximum exposure in search results and on the Tickets landing pages. As you’re listing your item, you’ll search the catalog using common search terms or keywords. When there’s a match, click "select" and continue listing your item. Be sure to select exactly the right match. You'll use the event details from the catalog which will be displayed on your item page. You can still add your own description.

Ticket listings that are not listed with the catalog will receive limited exposure in search results in the new event-based pages. Whenever possible, eBay will map listings automatically to a matching event in the catalog.

If there is no event match in the catalog, continue to list as you do today. As new events get added to the catalog, we’ll map the new event to existing listings when possible.

Take Action

  • Category and item specifics updates will be made in the Tickets category on August 22. Starting August 22, existing Tickets categories will be replaced by the following list of categories:
    • Sports (Category ID# 173633)
    • Concerts (Category ID# 173634)
    • Theater (Category ID# 173635)
    • Other (Category ID# 1306)

    Item specifics updates include converting to custom item specifics in Sports, Concerts, and Theater as follows:
    • Type
    • Venue Name
    • Venue City
    • Venue State/Province (required)
    • Number of Tickets (required)
    • Row
    • Section
    • Event Date

    Understand how your listings will be impacted—update listings as needed as a result of these category and item specifics updates. Get tips and tools to edit listings.

  • List/relist your events with the catalog whenever there's an event match. If there is no exact match, you can list outside the catalog as you do today. Your existing listings will be mapped to the new catalog when there is a matching event.

  • Check out the new Tickets shopping experience when it goes live in September to view the new event-based pages.

Best Practices

  • For optimal exposure in Best Match actively adopt the eBay catalog whenever there's a product match. Make sure you update existing listings if needed as a result of Tickets category and item specifics changes.

  • Follow the best practices outlined in Best Match Tips. Pay special attention to pricing competitively and provide great customer service to keep your performance rating high.

  • Follow these tips to ensure your ticket listings are competitive:
    • With Fixed Price listings, it's rarely a good strategy to "set it and forget it." Keep a close eye on how price is impacting your status and make adjustments as needed to stay on top.
    • Watch your closest competitors on and off eBay, and look at what they are charging for similar events. Buyers know how to find the best deal.
    • List Auction-style items with a low start price.
    • Include event name, date, number of tickets available, and venue in your listing title.
    • Do not include the words “Sold Out” in your listing title. This is confusing to buyers and may actually turn buyers away.
    • Including the quantity of tickets in the title is not recommended since the title is not updated as inventory changes.
    • Be accurate on the location of your tickets within the venue. Use the provided Section and Row fields to note your seat locations. General best practice is to list Section and Row as they appear on the ticket. If you know the seat numbers of the tickets, note those in the item description.
    • If you are selling General Admission tickets, just put “GA” in the Section and Row fields.
    • If you have specific seat features like aisle seats, parking included, etc. include that in your item description so buyers know the seats have additional value.
    • Sellers must disclose any limitations about the seats such as “limited view”, “behind the stage”, “alcohol free section” or “obstructed view”.
    • Let buyers know in your item description when they should expect to receive the tickets.
    • If your ticket is electronic version (eticket or PDF) be sure to note this in your item description.
    • Offer free or discounted shipping.

Frequently Asked Questions

What is changing with eBay Tickets?
  • Category and item specifics updates will take place in the Tickets category starting August 22. The current eBay Tickets catalog will be replaced with a more comprehensive Tickets catalog the beginning of September.
  • Starting in mid-September, all tickets for a specific event will surface on an event page—including a selection of tickets available for purchase on StubHub—increasing the selection of event tickets available to buyers when they shop.
Why are you making this update?
The updates taking place in Tickets will allow eBay ticket buyers to buy quickly and easily and simplify the listing process for eBay ticket sellers.
How will I benefit from this change?
The new catalog will make it easier for you to list and easier for buyers to find tickets. These changes will also bring more buyers by increasing traffic to eBay Tickets from various search engines. When they get to eBay, buyers will quickly and easily find the event tickets they’re looking for.
When should I start listing with the new tickets catalog?
The current eBay Tickets catalog will be replaced with the new Tickets catalog the beginning of September. You can start listing against the new catalog at that time.
What will happen to tickets I listed with the old catalog?
eBay will map existing listings to the new catalog starting the beginning of September if there is an event match.
How do I list tickets with the catalog?
As you’re listing your item, you can search the catalog using common search terms or keywords. When there’s a match, click "select" and continue listing your item. Be sure to select exactly the right match. You'll use the event details from the catalog which will be displayed on your item page. You can still add your own description. If the event is not available in the catalog, select the Item not available link and list your tickets as you normally would.
What are the category and item specifics changes in Tickets that I need to be aware of?
Starting August 22, existing Tickets categories will be replaced by the following list of categories:

  • Sports (Category ID# 173633)
  • Concerts (Category ID# 173634)
  • Theater (Category ID# 173635)
  • Other (Category ID# 1306)

The existing “Event tickets” category will be combined into “Sports” (Category ID# 173633). The existing “Experiences” category will be combined into “Other” (Category ID# 1306).

Item specifics updates include converting to custom item specifics in Sports, Concerts, and Theater as follows:

  • Type
  • Venue Name
  • Venue City
  • Venue State/Province (required)
  • Number of Tickets (required)
  • Row
  • Section
  • Event Date

Understand how your listings will be impacted and update listings as needed as a result of these category and item specifics updates.
If eBay is going to promote StubHub ticket listings in eBay search results, should I just list my tickets on StubHub?
If you list on StubHub, there is no guarantee that your listing will appear on eBay. StubHub listings will surface based on a number of factors. If you’re listing Auction-style, we do not recommend listing your tickets on other ticket sites. Once a bid is placed on a listing, you’re locked into the sale. If listing in Fixed Price, you can list on both sites but monitor your listings to prevent a double sale. You’ll be held accountable for any unfulfilled orders on both sites, including potential charges for replacement tickets.
What are the benefits of listing my tickets on eBay vs. StubHub?
When listing your event ticket on eBay, you have the option to list in the Auction-style format to get the maximum price—this is especially important for hard-to-find tickets. You can also use the Best Offer feature. Neither of these options are available on StubHub. eBay does not charge fees to the buyer similar to other ticket sites. Both sites generate a large number of unique buyers and we always encourage sellers to test and see what works best for them.
What is the difference in cost for listing on eBay vs. StubHub?
The fee structure is different for both sites—you should review applicable fees for both sites when determining where to list your event ticket.

  • Sellers not subscribed to an eBay Store: FREE to list Auction-style up to 50 items a month—any start price—with FREE Buy It Now option. Pay only when your item sells.
  • Sellers subscribed to an eBay Store: Insertion Fees as low as 3¢, low Final Value Fees apply when your item sells.

Learn more about StubHub fees
Will my eBay Tickets also appear on StubHub?
No, tickets listed on eBay will not appear on StubHub. We will continue to evaluate future integration opportunities.
How does eBay decide the order of ticket listings that are shown on the event page?
The default sort order for eBay Tickets is Best Match. However, buyers can change this in Advanced Search preferences to time ending soonest or price. Buyers can also sort by Section, Row, Price and Number of Tickets directly from the event page. Lowest price will be the default sort order for StubHub listings.
How do I list collectible tickets for past events?
Collectible tickets should be listed in Sports Memorabilia, Entertainment Memorabilia, or Collectibles categories depending on the ticket type.
Does eBay Buyer Protection apply to collectible tickets for past events?
The standard eBay Buyer Protection policy applies for ticket stubs/collectibles. The eBay Buyer Protection policy for tickets applies to live event tickets listed in the Sports, Concert, Theater and Other tickets categories. Collectible ticket claims would be treated under the standard eBay Buyer Protection terms.
How do I list non-event tickets such as parking passes or tickets for amusement parks?
Amusement park tickets/passes must be listed in the new “Other” subcategory with the correct custom item specifics. However, if you have a parking pass or club pass for a live event, check the catalog for that event and list using the catalog. For example, a parking pass for an NFL game should be listed under that specific event where that pass can be used.
Can I list my tickets in more than one category?
As a best practice, live event tickets should not be listed in more than one category. Starting August 22, the new list of categories for Tickets will be as follows:

  • Sports (Category ID# 173633)
  • Concerts (Category ID# 173634)
  • Theater (Category ID# 173635)
  • Other (Category ID# 1306)

Understand how your listings will be impacted and update listings as needed as a result of these category and item specifics updates.
Will the eBay Buyer Protection policy cover all tickets found on eBay?
The eBay Buyer Protection Program applies to eligible claims filed within 45 days of payment or 7 days from the date of the event. If the item is an event ticket in the Tickets category, eBay may entertain claims beyond 45 days. Tickets purchased on StubHub are covered under a separate program called FanProtect Guarantee.
When I view a StubHub ticket on eBay and then purchase directly on the StubHub site, what do I do if something goes wrong? Do I file a case on eBay’s Resolution Center or through StubHub’s FanProtect?
If you purchased the tickets on eBay you should first try working with the eBay seller. If that doesn’t result in the resolution you’re seeking you should then follow the standard eBay Buyer Protection claims process. If you purchased the tickets on StubHub you should follow the process described under FanProtect Guarantee.



Additional site navigation