What is changing?
Currently, buyers can browse and purchase your eBay Motors Parts & Accessories listings on both eBay Motors and eBay.com. Later in 2012, buyers will only be able to browse and purchase your Motors items on eBay.com.
As a result of this change, and to stay in alignment with eBay.com’s search functionality, on May 2, 2012, some listing features that have already been discontinued in other categories will be discontinued in the eBay Motors categories. Sellers will not be able to purchase these features as of this date.
Why is eBay making these changes?
Having the eBay Motors site separate from the eBay.com site has confused many existing and new members. Integrating your Motors Parts & Accessories listings—and eventually Vehicles listings—onto eBay.com will eliminate this confusion, and bring more visibility to your listings. Retiring these features will make search results more relevant to buyers—thereby increasing the likelihood of a sale. This has proven to be the case when these features were retired on eBay.com.
What will happen to my active listings that have these discontinued features?
As of June 4, 2012, if you have an active Good 'Til Cancelled listing that includes Border, Highlight, Featured Plus!, Listing Icon or Motors Home Page Featured, the discontinued feature (or features) will be automatically removed, and you’ll no longer be charged for said features when your listing is renewed.
I used these features to drive more traffic to my listings. What options are available to me now?
There are a number of great features that will continue to be available—such as Subtitle, or listing in two categories—however, with Best Match as the default sort order, the most important traffic driver will be to employ these best practices
- Achieve or keep eBay Top-rated seller status by providing great service to your buyers
- Offer good prices and free or reasonable shipping
- List in the right format, and the right categories
- Write accurate and relevant titles
- Write clear item descriptions
- Always use Parts Compatibility whenever available
- Include great photos
- State your terms clearly