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Updated policy preview: Links and logos policy

Policy overview

In general, when listing items on eBay, you can include links which are solely intended to provide additional details about the items. That means links should only be used when that information can't be included in the listing itself. These links include additional images, technical specifications, manufacturer warranties, and other information that can help buyers make an informed purchasing decision. Other links that point to a third-party provider's website are also allowed, such as image hosting sites and auction template sites.

eBay doesn't allow links to non-eBay websites or content where other items are offered for sale. eBay continually reviews links on the site and reserves the right to block any link considered unsafe for our members.

Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.
What are the guidelines?

Links from an eBay listing
Allowed
  • Links to sites and content that provide additional details about the item for sale including:
    • Images
    • Technical specifications
    • Other product details
  • Links to warranty services
  • Links to shipping or freight information
  • Vehicle pricing guides (e.g. Kelley Blue Book, etc.)
  • Links to other eBay pages (see About Me page restriction below)
  • Links to financing services or credit applications
  • Links to insurance services
  • Links to escrow services
  • Links to My Messages (eBay’s member to member messaging system) to contact the seller for more information
  • Links to your other eBay items
  • Links to third party providers (image hosting, auction services, etc.)
Restricted
  • Links to your eBay About Me page, as long you don’t use language that promotes non-eBay websites or items being sold outside of eBay
  • Links to your Add to My Favorite Sellers and your Stores page, as long as you don’t promote competitive websites or content outside of eBay
  • Links to video, as long as you follow these guidelines (learn how to add video to your listing):
    • You must be the owner of the underlying rights, including intellectual property rights, or be authorized to distribute it by the owners of such rights
    • The video must be hosted by one of these sites:
      • AuctionMercial
      • AuctionVideo
      • Bing
      • CarTHINK
      • CreativeVideosOnline
      • Dailymotion
      • eCommercePlayer
      • Google
      • I2iAuction
      • Snapfish
      • MySpace
      • SilverDock
      • Vzaar
      • YouTube
    • Email addresses aren't allowed unless they're in the following categories:
      • Business & Industrial
      • Motors > Vehicles
      • Real Estate
Not allowed
  • Email Addresses, regardless of whether or not they are clickable
    • Links that open a non-eBay email client or web form
  • Links that shorten URLs (e.g. tinyURL.com, etc.) or are not clickable (www.mysite.com not hyperlinked)
  • Linking to an eBay page solely to direct members outside of eBay
  • Links to social media sites (Facebook, MySpace, Twitter, etc.) (Learn how to promote your items on other sites)
  • Links to payment services
  • Video that violates any eBay policy. This includes video that contains:
    • Adult content
    • Links to prohibited items
    • Unaccepted payment services
    • Malware or viruses
    • Malicious scripts that redirect outside of eBay
Links from an eBay Store
Allowed
You can include these types of links in your eBay Store's home or custom pages:
  • Links to your eBay items and pages
  • Links to eBay Store pages of other members (with their permission) on your Store's home page (up to 10 links) and on your Store's custom pages (unlimited links)
  • Links to your Add to My Favorite Sellers and Stores page
Restricted
  • Links to web pages outside of eBay that provide information about your Store or service, as long as you're not promoting items being sold outside of eBay
Not allowed
  • Including additional contact information or tools on your Store's home page or in any header area of your Store
  • Sellers with Store names or logos that include ".com", ".net", ".org", ".edu" or any variations like "_com" or "-com" can't include their Store's name or logo in the title or description of an eBay listing or eBay Store home page (other than automatic insertions by eBay like in the seller info area)
  • Sellers with Store names or logos that include ".com", ".net", ".org", ".edu" or any variations like "_com" or "-com" can't turn on the Store's custom listing frame
  • With the exception of sellers who chose their Store name before our policy changed (on July 1, 2004), sellers can't use a web address as an eBay Store name
  • Anchor Store logos that are used on the Stores home page have to include the official Store name, and the name can't include any of the variations of ".com" or other extensions like .net or .org
  • Store logos and Anchor Store logos can't include phone numbers, email addresses, or other contact information
  • Store logos and Anchor Store logos can't flash, move, or be animated
  • Automatically redirected links aren't allowed; Sellers can't link to other eBay items or pages through a redirect on their own site
Links to pages about the terms and conditions of the sale
Restricted
You can include a single link to a page that gives additional detail about the terms and conditions of the sale. However, the page you link to can't include links to web pages outside of eBay, and the information on that linked page can't contradict the information in your listing.

Note: Remember that the most important parts of your terms and conditions have to be included in your listing, including shipping and handling information, types of payments you accept, terms of payment, and applicable taxes.
Other links
Restricted
  • You can mention or link to UnWired Buyer, which is a member of eBay's Developer and Affiliate programs, because their service doesn't encourage sniping.
  • You can include a live chat link in your About Me page or custom Stores pages, but not in your Store home page.
Not allowed
Your listings and other eBay pages can't include:
  • Links to websites or pages that solicit eBay user IDs, passwords, or email addresses from members.
  • Links to websites or pages that encourage buyers to place their bids outside of eBay. For example, you can't mention "auction sniping" websites, because you have to use your eBay user ID and password.
  • Links or other connections to live chat systems. You may include your chat user names in an item description, but not a link to chat.
  • Links or solicitations to subscribe to non-eBay newsletters or mailing lists.
  • Links to websites or pages offering items that are not allowed on eBay
  • Links to web pages that offer to trade, sell, or buy goods or services outside of eBay, including other auction-style websites.
  • Links to websites or pages that show material that is inappropriate for general audiences.
Using logos
Restricted
If you use logos for any of the permitted links, they must:
  • Be 88 x 33 pixels or smaller in size
  • Not flash or move, with the exception of links to your eBay or Half.com listings
  • Not represent, brand, or advertise a website outside of eBay, except in listings offering a domain name for sale
Why does eBay have this policy?
Buyers expect to complete their purchase on eBay and have it covered by eBay Buyer Protection. Not all links are helpful or safe, and some links could give sellers an unfair advantage. This policy helps make sure that listings don't include inappropriate or unsafe links and helps keep the site fair for sellers.



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